Why do you think, “Sex sells” when our culture traditionally has had a problem openly talking about sexuality?
One of the unique features of human beings is sexuality, and there are various dimensions attributed to this notion. Different factors contribute to the hindrance of open discussion concerning this subject, starting from religious beliefs to misunderstood facts and deceptive thoughts (Day, 2005). Through sexuality, there is an enormous curiosity drawn as well as a compelling attraction. Although the topic has not yet gained open discussion, the reason for sex selling is the attraction to sexuality in a rather discreet manner.
Sex sells because it appeals to traditional sex roles. Ladies place the physical attractiveness of the males high on their list of values (Lucas & Fox, 2018). Through this notion, then sex appeal is not a false or superficial value. Other people see it as a man being a sex object where his sex appeal is what all matters. If one thinks they are a hunk, then the world becomes at their feet, sexually speaking. Such is only stereotyping. In the past, women would be leered at in commercials, but today men get the same treatment. We do not have to ignore traditional gender roles in our commercials. The truth is that females have an interest in the sexuality of men, as men are in the female are in similar female sex appeal.
Can this be a question of equality? I think this is crudeness, no matter who is practicing the leering. Society criticizes men for being interested in one thing. It is only the commercials that reverses everything the roles. Do people consider such liberating? Such only implicates the reality of the associations in gender in the contemporary world. There is no problem when women are aggressive, just as men do in admiring the sexuality of men openly. Advertising is the only market-driven. The reflection of the market is the real condition of the cultural norms. The commercials are only portraying the present form of gender relationships.