10 Best Marketing strategies to try in 2020
With the advent of the new year, it is necessary to develop sound marketing strategies for your business by carefully studying some of the ongoing trends. Every year, we see more technological advancements, and 2020 is going is also going to witness the same. Even though technology has a significant role in marketing, there is also the need to increase more of human interactions with consumers. Some marketing strategies, such as the use of business calendars for popularizing your products will always remain popular. Like every year, 2020 will also see a huge demand for calendar printing. Similarly, there are other ideas which will be excellent as marketing tools for you this year. Let us study all the possible strategies for 2020 in detail.
The following are the ten best marketing strategies to be tried out in 2020:
- Gift business calendars: Personalized calendars are excellent tools for showcasing your products and services. They are an excellent gifting option for your customers as they are something that will be seen every day being hung on the walls of their homes or placed on their tables. So your business calendar will help to highlight your brand and provide information about your products to the customers. In your personalized calendar, you can add attractive images with captions that will be related to your business. You can also use the calendar to inform about exclusive sales held during festivals and special offers during seasons like winter.
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- Be more personal: Increasing the personal touch in your interactions with customers would be a good marketing strategy. Efforts should be made to try to understand how customers think and what their needs are. They should be made to feel exclusive by sending them timely messages reminding them to avail of special discount offers and seasonal sales of your products. It is also necessary to respect the privacy of the customers.
- Go for more original content: The content on your site should have original content that is clear, concise, and informative. Spending more in research is essential to write unique content. It will also enable you to write on subjects from different angles and give a different perspective. Attractive graphics added adequately will make your content more engaging. Original content written in this manner will drive more people to visit your site. They will learn to see you as a trusted source of information and keep revisiting your site in the future.
- Refresh your older content: While publishing new articles for your site, the older content should not be neglected. Some of the older content was responsible for making people visit your website earlier, and so it is necessary to refresh them by adding updates or other engaging things like images or videos. The cost of updating old content is also relatively cheaper, and it will help to not only retain the visiting traffic but to attract more new visitors.
- Add videos to your content: The strategy of adding videos to your content has worked well before, and it would be a good strategy in 2020 also. Videos help to establish your relations with customers and visitors who watch them are more likely to buy your products. So you can add videos to your content, such as tutorials or other informative ones to attract more visitors.
- Be ready for voice search: The number of people using voice search is increasing day by day. People find it easier to use voice search while locating the products they want to buy. For them, speaking words out loud is better than typing out long keywords. So. It is essential to optimize your content for voice search as an increasing number of people today use voice-based devices, such as Google Assistant or Alexa. Your content should be designed in such a way that it can be easily searched by voice.
- Invite guest bloggers: This is also a perfect strategy for attracting more visitors. Research has shown that when clients are invited to write content, more traffic can be seen visiting and more leads are generated. Some of the insights and information provided by the guest bloggers can also prove to be useful to other people visiting the site.
- Leverage the use of Livestream: Using Livestream is another strategy that was popular in 2019 and will continue to be in 2020. Livestream helps to engage the visitors and generate more traffic to your sites. Through it, you can answer the queries of customers, make special announcements of product launches, and interact with them in many other ways.
- Give the customers a better experience: Customers who visit your website are not just looking for information. They also want to have a good experience, and so your site should be designed in such a manner that the customer should have a memorable time. Good quality customer experience means that there should be easy payment options, the site should be easy to use, and the quality of content should be good.
- Use virtual reality: An excellent marketing strategy would be the use of augmented reality to provide more interactive content for consumers. For example; if you are a hairdresser, you can show your customers how they will look like after receiving a specific hairstyle. An interior decorator can display how a room will appear after changes are made to its design. This strategy will help to attract more people to your site as they will get to know in advance what value they are getting for the money invested by them.
All these above strategies, such as business calendars, Livestreaming, guest blogging, etc. are recommended by experienced digital marketing specialists and adopting them will undoubtedly help you to stay ahead of the competition by improving customer relationships and popularizing your brands.