Situation Analysis

Situation Analysis

Customers

Who are the current users/customers?

Much of the customer base of Jeep Cherokee encompasses clients who but goods that are adventurers, which includes families who love road trips. The Jeep product has plenty of room and the right cargo place (Gorret, 2018). With the escalating purchase plans and incentives, the Jeep Cherokee is perfect for college and high school, which means that there will be minimal trips to the gas station. Also, soccer mums prefer the machine since it provides plenty of room to cut the children from one practice and lesson to the other.

What customers use/buy?

The machine has two options, which are the Grand Cherokee and the Cherokee (Gorret, 2018). The real difference is the necessary upgrades that encompass additional power and other unique add-ons.

What Changes Can the Company Expect in the Future? How to better Customer Services?

In the past, the vehicle was big and bulky, and a gas guzzler. In recent years, the size of the Jeep Cherokee has decreased in size while its power has increased. The new designs of the model seem to be becoming rounder compared to the early designs, which were squared box type (Gorret, 2018). Nevertheless, even though it saves gas money, the model has lost some of the space. If the size is an aspect that matters, the company should find ways to improve space on the new designs to avoid losing their customers to organizations that have big vehicles.

Company

The Strengths and Weaknesses of Jeep Cherokee

            The organization has an interactive program that awards and celebrates enthusiasts who have selected the road that is less traveled. For many years, the brand has been associated with authenticity, adventure, passion, and freedom. The unwavering commitment of the brand to meaningful engineering has assisted in creating unique relations between the owners of the vehicles and their machines (Gorret, 2018). The Jeep badge stands for more than a brand where it is a badge of honor.

How can the Company improve its Weaknesses, maintain or grow its Strengths?

            Even though the company focuses on being the machine for the extremist, the organization could expand by presenting the working single mum that leaving work late and driving off-road to get home.

Context

Define the Current Business Environment

When the prices for gas were exceptionally on the upsurge, Jeep Company provided the clients with products that made sure that they would not have to go bankrupt to travel. The levels of upgrade and high-tech dictate the pricing of the vehicles. With the growing competitor market that comes up with similar features, Jeep is expected to come up with new marketing strategies as well as uphold its affordability to ensure that customers are efficiently reached.

Collaborators

Define the Business Partnership. Does the Company have any Current Partnerships?

            Jeep has made waves in becoming the first-ever international automotive partner with the WSL (World Surf League) (Automotive, 2015). The partners share an athletic, innovative, and adventurous spirit. The other partner that Jeep has is Juventus. Jeep is happy to be partners with Juventus. Juventus are a symbol of the combination of power and style.  Jeep Cherokee would fit perfectly with William Pox-Pittas the equestrian combines capability with grace, which is something that Jeep requires.

Competitors

The main competitors are Nissan and Ford, since they deliver off-side automobiles (Gray, 2015).

Recommendations

The three Key Recommendations that would be passed on to the Management Regarding the Future?

            Jeep should continue to make affordable vehicles. The brand should ensure that all the machines have quality parts regardless of the cost. The brand should uphold making vehicles that are fuel-efficient.