Summary of Graphics Design
Colour theory has several definitions, design applications, and concepts. The three primary color categories include color harmony, color wheel, and the context of the way colors are used. The color wheel was first introduced by Sir Isaac Newton in 1666. Primary colors include yellow, red, and blue. Secondary colors are orange green and purple, while tertiary colors are red-orange, blue-purple, yellow-green, yellow-orange, and blue-green. Colour harmony refers to an attractive arrangement of colors. Fundamental formulas forming color harmony include analogous colors, complementary colors, and color schemes. The color context is primarily on the behavior of colors concerning other shapes of colors. Grayscale refers to the shade of grey with no apparent color. The darkest shade is black, while the lightest possible color is white. The three primary colors represent equal brightness for the intermediate shades of grey.
There are various underlying principles of design. This article shows twelve principles of design that are often used. These include contrast, balance, emphasis, proportion, hierarchy, repetition, rhythm, pattern, white space, movement, variety, and unity. Other design principles include color, framing, Gestalt principles, typography, alignment, and grid and shape. Among these, some can be principles, while others appear to be more like elements of design. The basic principles of design are highly debated on, and no conclusion has been met yet.
Fonts used in the design are critical in creating a brand identity and tone of the work. Different font types arouse different feelings and catch the eye even before reading the words. Font choice depends on two basic font styles, which include Sans serif and serif. On the number of fonts to be used for a design, one should not use more than three different fonts but should focus on contrast and repetition. Topography refers to the technique of arrangement like the font size, font selection, measure, tracking, and kerning and leading. The cartography, on the other hand, emphasizes on certain essential features that can be controlled by variables such as labeling, size, color, and detail.