small business advertising

Introduction

If there is something that a small business can never have enough, it’s advertising. Advertising is the fuel that drives a small business or startup to the desired destination. A business that has difficulty selling itself would never make progress in business, no matter how hard you try. Advertising if done right brings customers and money, both of which a small business can’t do without.

What is the advantage of having a social media presence?

In today’s world, one of the most popular places that have helped companies sell themselves is social media. In fact, any business that has not assigned sales to social media does not have a very integral part of its customers and may never be able to operate to its fullest potential.

Having a strong presence on social media is very essential. The type of presence we are referring to is more than just clicks, I like and Facebook reactions. It’s a presence that can create brand awareness, drive product sales and even attract bigger brands to your stable.

The only problem with creating a social media presence for your small business is that becoming a sensation on social media is a long and constant journey. It would take a lot of time, creativity and sometimes finances, yet if you don’t do it right, you may get nothing.

Most large companies and brands have found ways to get around this problem while delegating their social media activity to specialized agencies, leaving them free to focus on the important growth of their profits. But social media outsourcing is never the exclusivity of established brands as many small businesses are outsourcing social media and hiring other experts to manage the entire process.

This book aim to help small business owners understand how they can produce video and photo content everyday in their shop using Smartphone to document to document everything that is going on in their day to day work and then be able to putt that on social media followers to see.

DIFFERENT TYPES OF CONTENTS YOU CAN MAKE AT WORK

Beginners in particular, but also many professionals in social media marketing, often face one of two problems. Either they have no idea how to get started or what content they could produce.

Or they stand in front of an enormous mountain of ideas and do not see the forest for the trees. Both are roughly equally harmful because it leads to paralysis – ultimately you don’t do anything. This post should help you if you are in such a situation. It contains nine structured approaches that you can hopefully use for more success in social media.

GIF STRATEGIES

Animated GIFs are one of the oldest elements of the Internet and have been extremely popular since the early days of the Internet. The repetitive animations are also an integral part of the social web, especially since Facebook made them possible in posts and comments.

A lot of marketing ideas can be derived from GIFs.

Gifs as an element of the posting strategy

Animated GIFs can be used directly as post format in various social networks. This is particularly possible with Facebook and Twitter, even if Facebook apparently is having some difficulties with some GIFs and no longer displays all of them correctly.

With such an animated GIF, for example, a competition can be organized. Telekom did the same. A wheel of fortune in the form of a GIF was used as the competition element. The users had to stop the GIF at the exact moment the needle was on one of the two Galaxy smartphones and then post a screenshot of it. Almost 40,000 people did that too.

The advantages of such a posting strategy are obvious: a GIF is relatively easy and inexpensive to create. The fans deal voluntarily and playfully with the brand ( gamification approach ), spend a relatively large amount of time on the post and interact strongly with it (EDGE rank). GIFs can therefore be a useful contribution to a good content strategy .

How to create an animated GIF?

Programs such as Photoshop or GIMP are suitable for creating animated GIFs. Instructions for this are available in abundance on the network. Platforms like Giphy also have their own GIF maker, which produces an animated GIF directly from a series of images or a video

How to use animated GIFs on social networks?

On Twitter you can upload the animated GIF directly from your own computer. Facebook uses GIF databases, especially tenor.co and giphy . com. If you upload GIFs there, you can copy the link directly into a post, Facebook then pulls the GIF.

As I said, there are currently difficulties with some GIFs on Facebook (they are then only displayed as a thumbnail with a link to Giphy). It is to be hoped that Facebook will get this under control again soon.

Provide GIF for comments

The second GIF strategy is something longer-term, but if it works, it is extremely valuable. It’s not just about posting something yourself, but getting users to post. Animated GIFs are also very good for this.

The strategy is to upload a whole series of animated GIFs for different occasions, which are then available from Facebook in the selection of the GIFs. Users who are looking for corresponding GIFs can then select the appropriate GIF and hopefully (at least in part) choose a GIF from the company. In order for a marketing effect to arise, brand components must of course be included , for example via products cleverly placed in the image, the use of logos or colors or similar elements.

It is important that the GIFs are well tagged on the corresponding GIF platform. The terms used by users in the GIF selection on Facebook should be used.

TAKEOVER

Social media takeover is a particularly nice tactic for bussiness that either cannot produce enough interesting content themselves or simply want to “outsource” part of their work to third parties. This principle has long been known in the USA, and it is also used extensively in some industries (e.g. fashion, fitness). Again, it is completely unknown in other industries.

In short: during a takeover, a third party takes over a company’s social media channel for a limited period of time, mostly Instagram or Snapchat, but of course Twitter and Facebook are also possible. Sometimes takeovers only take place in the stories, the regular Instagram feed then remains unaffected.

The most famous form of takeover is certainly the influencer takeover. As the name suggests, influencers or well-known personalities take over the channel. It is important that the influencer is known and popular in the target industry and that the target groups largely coincide.

The influencer now has access to the company’s social media channel for a certain period of time and can create articles independently. It would also be conceivable that he sends the pictures, videos and texts to the company and that the posts are then published by the social media team there. However, spontaneity and authenticity suffer from this. It is better to agree with the influencer on a trust and contract basis. Corresponding rules regarding the desired content, which should never be posted, are of course important, as is the selection of influencers.

GROUP STRATEGIES

Another strategy that is used by far too few companies: the use of groups . In principle, this is comparable to the forums that existed before the actual social media term, only that the establishment of such a forum was always subject to relatively high hurdles in terms of effort and costs. However, creating a group on Facebook, Instagram or LinkedIn is quick and easy.

There are several advantages to using groups in marketing. In addition to better customer loyalty and building a community, the range advantages play a major role, especially on Facebook. Group contributions are considered much more in the news feed than contributions from fan pages. At least with the group members, you have the chance to show up in the newsfeed again.

For a few months now, Facebook groups have also been operated directly by fan pages, so no one has to be active with their profile (at least when operating their own groups).

Basically, group strategies can be divided into two categories: becoming active in other groups or running your own groups.

USE OF FOREIGN GROUPS

This strategy is particularly suitable for lone fighters and all advisory professions in which one person is clearly in the foreground. In short, it is about finding suitable groups in which the target group can exchange ideas and taking action with advice and action.

It is generally important to know the groups that play a role for the target group, as they ask questions and discuss problems that can become important for your own marketing or business as a whole. The search functions of social networks usually help quickly to find suitable groups. The suggested groups (on Facebook e.g. at https://www.facebook.com/groups/) often help. Also a Google search with the command site: facebook . com / groups / (+ keyword), for XING analog site : www . xing . com / communities / groups / (+ Keyword) can promote interesting groups.https : // www . facebook . com / groups / ) often help. Also a Google search with the command site: facebook

Do not spam any groups indiscriminately with your links or even your advertising. Instead, build a reputation in the group by posting helpful answers or interesting content. Then flat advertising is usually not necessary, because people come to you on their own to seek your advice or you are recommended by others.

USE OF OWN GROUPS

Another league is to raise your own group. Building your own community can confidently be described as the “premier class” of social media marketing. In an existing social network, the effort is significantly less, since at least everything technical, hosting, software updates and many other measures are no longer necessary. Nevertheless, a group must of course first be started and then kept alive.

The company will then be rewarded with a strong community that can be “fed” with content and occasional advertising. And unlike the first strategy, you’re the only one allowed to advertise. You dictate the rules instead of subjecting yourself to the rules of other communities.

FRONTAL VIDEOS/EXPLANATORY VIDEOS

Frontal videos are characterized by the fact that the effort for creating them is extremely low. In contrast to almost all other video formats, little equipment, little editing and little preparation and post-processing is necessary. At the same time, the perceived benefit is very high. Who wants to see product presentations or company videos on YouTube? In contrast, well-made explanations on important topics, principles or processes are very much appreciated and often shared.

Naturally, this technology requires someone to stand in front of the camera. This should either be an employee of the company or a trusted person who is known in the industry. However, employees (or even managers) are usually preferable because they pay more into the company’s brand account.

So that the frontal video concept does not get boring, Incorporates various other principles. For example, introduction of company staffs and new products.

COOPERATIONS

Social media cooperation is again a technique that has been used intensively by social media professionals for a long time, but which most companies (especially in the middle class) have never heard of.

Find someone who already has reach in your target group and offer cooperation. In order for this to work, you obviously have to contribute something. Either your own reach, money or other advantages. Especially if there is a large range gap, the potential cooperation partner will ask himself what he can do with it. The success of your efforts depends on what you can then offer him.

TWO-TIER CONTENT

The strategy of the two-stage content is particularly suitable (but not only) in B2B marketing. (Manufacturer) companies are often unsure of what to post or see the problem that they have no end customer contact and do not play content directly to the end customer (which should certainly be carefully considered again).

This can be handled with two-stage content. The company produces and shares content on the social web (or makes it available elsewhere), but not with the aim of reaching end customers, but with the aim that customer companies then share the posts themselves (or post new ones). , You feed content to the companies that ultimately have end customer contact.

EQUIPPMENTS FOR SOCIAL MEDIA MARKETING

HOW TO USE ONE PIECE OF CONTENT ON MANY DIFFERENT PLATFORMS

The basis for the further use of content is always high quality content. This can be a text or a video. When creating, you don’t have to worry about how best to present the content later on different platforms, the focus is purely on quality. Texts and videos can be extensive, long and complex to produce. So there is no reason not to create videos of 15 or even 30 minutes in length, or texts with several thousand words. It is only about informing the consumer of the content as best as possible.

Such “master content” should always be published across your platforms. Texts are created as subsites of pages. The videos are uploaded to YouTube, be sure to select suitable hashtags and create extensive, suitable video descriptions – the video should also be found in the search from Youtube.

The uploaded video can then be integrated into the website, either as a supplement to an extensive blog article or as main content. Main content means that the video is the actual content of a article. However, some text for the introduction must be created so that the reader knows what the video is about and that the article is also found in Google. Because Google still mostly relies on texts, If such “main content” is online, it can be broken down into smaller parts and used for various other platforms.

Short teasers with 3-5 lines of text can be created for Facebook and Linkedin, which then link to the full article. For Instagram, it can also be a bit longer texts (with 100-200 words), because direct linking from a post is not possible there.

But creating many individual posts for Facebook / Linkedin from a blog article is also possible and useful. A longer text is usually divided into several thematic parts. Each of these thematic parts can be posted online as separate contributions on these networks, and of course just as well on Instagram.

In this way, you can create many smaller social media posts from a longer blog article. 5-10 should always run out with a correspondingly extensive text.

This procedure can also be used for videos. As mentioned, the video is uploaded to YouTube in full length. From this you now cut a short teaser video with a length of 30-60 seconds for Facebook and Instagram.

Videos can also be divided thematically into smaller videos. As with blog articles, you share the videos according to the topics covered, and you get so many shorter videos that you can then use again on Facebook.

If thematically feasible and sensible, you can also use individual short video snippets for Instagram stories or for Snapchat. And of course you can also post the full video online on Facebook and Linkedin later.

CONTENT CAN BE REUSED IN OTHER WAYS

The reuse of content once created is not limited to social media platforms. The division of a longer blog article into shorter texts according to the topics covered can also be used for the company newsletter. Several newsletters can be created from the long text, the texts should not be too long anyway – the longer the newsletter, the fewer recipients read it.

But later reuse is possible. In many industries, texts and videos can be created, the basic message of which will still be valid in a few years. After a year or two you take the texts and adapt them to the current situation. It is often the case that 95% of the content remains the same anyway, only a few small things have to be changed. The modified text can then be put online again – and again divided and reused as described above. For blog articles, you can change the original text and then put it online with a new date. In WordPress you only have to change the date under “Published on”.

If you have set the permalink structure of the WordPress blog so that the url no longer contains annual, monthly or daily data, then the url of the changed entry remains the same. This means that the modified article goes online at the top of the blog, thereby being re-read by Google and re-evaluated as important (because it is very up-to-date) and getting a good push for the ranking in Google.

The creation of content for online marketing is complex, but with good planning you can use and reuse the content for many platforms. This can significantly reduce the running costs of online marketing while still providing the same benefits.

WHY YOU SHOULD UPLOAD YOUR CONTENT SEPARATELY AND NOT POST LINKS FROM OTHER PLATFORMS

Linking websites is common practice and an indispensable part of the functioning of the network. But who is liable for such cross-connections, also called hyperlinks?

First of all, it has to be clarified whether it is permissible to link to a third party website without the operator of this website knowing about it.

It can be assumed here that site operators who put their websites online also agree to be linked to this website . From a legal point of view, the consent of the owner of the site is faked, and you do not have to ask the operator of the site you want to link to for permission. The linked party requests them to refrain from doing so.

If the operator of a page asks you to refrain from the link, the question always arises whether you must also follow this request. Given the fact that the Internet is shaped by links, this consideration may not be entirely plausible. From a legal point of view, however, it was discussed for some time whether a link to a page without the consent of the author of the page in question could have been infringed. This was also discussed under competition law issues.

As far as the content to which you want to link is freely accessible, you can do so at any time. In the so-called Paperboy decision , the BGH  ruled that placing a link to a third-party page is generally not an act that is relevant under copyright law or competition law. In this decision, the BGH considered linking to pages below the actual start page via deep links to be permissible.

At least if the corresponding content on the underlying pages is publicly accessible, i.e. not separately protected, linking via deep links is also permitted if the linked party does not want this. The BGH also did not accept competition law arguments against deep links, such as the loss of advertising revenue from “smacking” past the home page through deep links.

Acquisition of external link collections

Link collections can also be subject to copyright protection. You should therefore avoid completely transferring external link collections to your pages. If none of the above exceptions apply, you can always link to a third-party site.

Linking to external content is usually not a problem under copyright law. This does not apply in a few exceptions, for example when content is made available behind paywalls (payment barriers) for a fee. Facebook also blocks the sending and distribution of links to certain platforms, such as well-known torrent portals.

In individual cases, however, a link can also be problematic for other reasons. An example of this would be to link incitement – that is, punishable – content together with the comment “That’s how it is.

THE DIFFERENT TYPES OF CONTENTS YOU CAN MAKE AT WORK

Surely you have heard that content helps to build relationships with customers. And the more someone is involved in the Brand or Company, the more likely it is to buy products or services. Everything brings us back to the contents. They are the most powerful tool to create a bond and therefore involvement with those who follow you or don’t know you. So … How to increase user engagement with your company or project thanks to social media?

1. Top list

Top lists work thanks to the great power that attract titles, they are able to capture attention very easily in fact each title that contains a certain number of details, secrets, categories or tips will work as it will make it clear to the reader what he can expect after clicking on the article in question.

To take a simple example, consider the book your are reading now, these types of book are perfect for building authority and demonstrating how you can improve your social media interaction with your customers, so, as you can see, top lists are great tools to reach the goals your content sets for various reasons:

They are skimmable: readers can easily access an excerpt of content from which they can get the exact information they need. For all those who prefer to scroll the page quickly, video is an excellent solution.

They are simple to digest : by grouping together the various information you intend to provide to your audience in the form of a list, you will lighten the work of your readers who can easily view the various contents and digest them better.

They attract attention easily : one of the objectives of your content should be to generate interaction and comments from your readers and in this the lists are formidable.

Think about when you’re on social media, how often do you see a shared article on your Facebook or Twitter feed? This is because the most popular sites have changed the cards on the top list.

Curation

Content curation allows you to enter the best and most relevant posts in your sector and present them in such a way that they are simple but sparkling, so the value transmitted to your customers coming from curation will be attributed to your brand, which will lead to a authority for your company.

After all, curation, even on a small scale, can really be a great time saver and, if you’re struggling to find ideas for your page, you can opt for content curation to avoid the writer’s block, in this so your content will be fresh and will be able to pass on its value to visitors.

3. Comparisons and revisions

With the online shopping platforms we have today, people spend a lot of time comparing the various products they find, so, as a small business owner, your job will be to help visitors by educating them about your products. By adding a comparison to your description, your page will become even more useful to your visitors, compared to the usual standard pages that are found everywhere. As a result, they will not only see your site as a reliable source, but also as a search tool; excellent examples are Amazon.com  or even Zappos.com .

When a person does a search for a purchase, he will certainly want to collect as much information as possible so he can compare more options. The objective of the review, here, does not concern the fact that I may like something or not, but help others to understand whether the product in question should or should not be bought.

If you can provide this type of information to the user, he will be much more inclined to do his own analysis based on the data you provide on your site. The comparison of a product or the revision of a service is a fundamental part of the content and the chances of converting surfers into buyers are increased , in fact content marketing before having as a goal the sale has that of being useful and helpful.

4. Source pages

A source page generally consists of a selection of several articles or contents that deal with a specific topic, which, ideally, generates a lot of research activity and answers the most common questions. Your source page should pay particular attention to the topic your industry is dealing with, so the articles it will contain will only have to show the best that your company has to offer.

A good source page, in addition to capturing the attention of all those readers who like to put them in bookmarks and share them, will give you the opportunity to include call to action or registration forms in order to increase your conversion rate, not counting all the other advantages for bloggers:

Source pages can actually increase the time your visitors spend on your site.

If they spread quality and useful content, readers will understand that your brand is reliable.

They can establish the level of experience of your company on a particular topic, which will allow you to connect to other people in your field.

5. Interviews

Interviewing industry experts to find out how they deal with particular problems in their company and what tools they use to solve them is one of the most important forms of content you can create, in fact you can ask questions to ask their opinion on industry trends or to learn about their market prospects, in any case the possibilities you’ll have are endless.

You have 3 different choice methods to conduct an interview:

Through writing : send a personalized email including 10 or 15 questions to ask the experts you wish to interview and ask the person to answer 8 questions or so, then post the text of the interview attaching a biography and an introduction and … boom! You will have finished your content by email, the easiest way to get an interview.

By telephone : contact your interviewee and ask for an interview by phone; here too, he will have to answer 8 questions or more if the situation requires it.

Through a video : in this case you have the option to do an interview via webcam or then take the leap during a conference and do an impromptu interview. Remember that videos of this kind must be short in order to better capture the user’s attention.

By conversing day by day with other experts in your field, you will have the opportunity to climb the peak in your field and, in this case, interviews, which can become excellent posts and generate a lot of traffic on your site, especially when you name a lot of people important, they show that your goal is always to achieve improvement.

6. Summaries

Generally the summaries lead many experts to talk about a single topic, which gives them the opportunity to give advice, especially if the object being discussed will be tempting enough to make the experts in the field extremely happy to share the their knowledge with others. Summaries will also be useful for your readers, as they will be able to extrapolate great advice from those who know more about them in that particular field.

The strategy behind this content is very simple: present the knowledge of other experts in your field and access their network or audience . Summaries allow you to collaborate with other leaders and work to provide the best content you can create to your users, who can determine if you are also an expert and a curator with an excellent content rich in information.

Use this content to introduce your readers to fundamental and useful concepts, regardless of the niche market you are addressing.

Related reading:

30 ideas that will inspire you to develop content for your blog

7. Infographics

An infographic is a graph, a visual representation of information through the use of images and words and a unique method to collect a wide variety of concepts to be communicated through an interesting and condensed format. They often use graphics and tables, depending on who designs them, and can turn into a complete work of art with a beautiful design and visually appealing typefaces.

The possibilities offered by an infographic are truly unlimited, in fact when it comes to creating content, it is precisely the ideal. Everyone seems to love it because it is simple to use and very fast , as well as perfect for browsing the various social networks.

When someone sees a pretty cool infographic, they will link to that link from their page, include it on their site or post it on their blog, so when that content is shared, the page of the link in question will be credited to the site. Thanks to its characteristics, an infographic is a great way to generate traffic and, above all, links, which among other things is one of the biggest advantages it offers.

8. Video

It may also seem obvious, but YouTube has become a giant marketing tool that is very useful to all marketers , who frequently use them to explain their strategies. However, since the attention of a user lasts very little, the advice I can give you is to make videos that last from 2 to 5 minutes. However, you can use them for any topic, in fact the videos are both educational and entertaining: the only limit is your imagination.

There are many places to post a video: everyone knows YouTube , but there is also Vimeo  and other sites that allow you to post what you want on multiple channels. If you can better optimize your productions and make more people talk about them, they will go up in the search engine ranking and will direct more and more traffic to your site and, adding some fun to a quality standard of your video, you will also increase the chances of creating better and better content that will generate more traffic, more leads and, at best, become viral.

In one of my previous posts , I mentioned the fact that many topics are better treated if they are shown in videos. Sometimes it’s also easy to do one to answer a question from your audience rather than write words on words , not to mention that videos can turn a trivial or indifferent idea into something wonderful that will generate a lot of traffic on your site.

In short, you can produce written content “step by step” that contains excellent illustrations, but the idea of ​​the video is really different and above all much more dynamic.

Related reading:

Did you forget to update the blog? Here are the 7 negative signals that visitors receive

Based on my personal experience that has also seen videos that are not so professional, I can say that the key to success is to relax, have fun and experiment with new ideas , because the videos, with this calm and peaceful atmosphere, are very successful and consequently they will bring more views, traffic, leads and all the rest.

9. Webinar

Webinars are web seminars, live presentations where users can participate from home. They are a fantastic way to collect all the customers together from all over the planet, the only limit is internet access and the time it starts. To manage connection and presentation, you can use special services such as GoToMeeting.com , On24.com or Webex.com .

Webinars are also a great tool to showcase your knowledge of your industry and are also excellent for speaking directly with your customers, in fact through webinars you have more time to dedicate to your audience , which gives you the opportunity to show your leadership and all your knowledge.

Since they require a registration to participate, you can get the names and emails of all the participants that you can then add to your mailing list.

10. Free guides

A free 10/12 page guide is a document that helps you learn more about your product , service or company. The topics can relate to anything, it always depends on the type of sector you are in.

There are 3 different reasons why I personally love the concept of free driving:

Generate Leads : Include a small form in your guide so you can build the list of your contacts and leads.

Attracts links : a free guide will allow webmasters and bloggers to direct more traffic and have more customers.

It is long term : just like an excellent source page, based on the topic, guides can also become evergreen content, they can bring huge benefits to your brand even for years to come.

The free guides offer solid information to your audience, which will then help to establish your brand as reliable and authoritative, so this type of content will ensure that you increase your level of engagement with potential leads and build profitable relationships simply by responding to some questions.

Each type of content has its own advantages, but a portfolio full of all the aforementioned contents will ensure you achieve your marketing goals and remember to have fun, to always have an open mind and to create content that is better for your followers.

PASTING IN FACEBOOK GROUPS TO GAIN FOLLOWERS

To create one, write a regular post on your page.

This will keep the post at the top of your Facebook page for everyone. When new visitors check out your page from your ad, they’ll see the link over to your group as well.

GROW YOUR FACEBOOK GROUP WITH ADS

One of the easiest ways you can get people to join your group is to run some targeted Facebook Ads. Like I mentioned before, running ads requires a page.

Once you’re happy with how your Facebook group and page look, head over to Facebook’s Ads Manager. Click on the green Create Ad button in the top right.

Then choose Engagement from the list of ad options.

Choose a name for your ad campaign and make sure to select Page Likes as the goal.

Click Continue to advance to the next section.

What I’m going to focus on now is showing you how to set up a unique audience of Bussiness owners. You’ll target your ad to this audience so that you can drive Lab owners to your page, where they can discover and join your group.

Enter a name for your ad set. I chose ‘Bussiness owners.’ Next, pick your Facebook page from the drop-down list. The Audience section is really important.

This is where you’re going to define who’s going to see your ad.

Since we’re promoting your Bussiness training page and group, clearly we want to attract Bussiness owners, right? First, enter the locations you want to target. I’ve picked Canada, the United States, and the United Kingdom.

The Detailed Targeting section is the most important. This is where you can specify interests and hobbies. Facebook will show your ad to people that fit this description.

Type in “Bussiness” to get a list of related interests.

Here’s what I picked for my audience interests.

You can also click Suggestions on the right side for interests Facebook thinks are relevant to your audience. This is a good way to find new ones you hadn’t thought of already.

Facebook picked a few good ones for me, like Golden Retrievers, dog owners, and I Love Bussinesss. added those to my audience profile.

By targeting an ad specifically to people interested in Bussinesss, you have a good chance of attracting them into your group if the necessary guidelines are implemented.

INTERACT CONSISTENTLY.

As soon as your group has reached a critical mass, it will become independent because the members start to discuss with each other. In order to get the most benefit from your group, you should interact with members regularly – whether you are starting conversations or joining ongoing ones.

A decisive advantage of your own Facebook group is the opportunity to demonstrate your competence and to establish yourself as the point of contact in your market niche. Make sure you do both regularly. Answer questions, ask further questions yourself and ensure that the conversations continue.

A simple engagement method that you can use to involve new members in the discussion is to publish greeting messages regularly. Thanks to the integrated welcome message function, you can automatically tag new members to introduce them to the group and at the same time let them know how happy you are to be there.

KEEP CONTROL.

Most people who join your group are likely to have good intentions. But spoilers always exist. And sometimes things can turn negative very quickly. You and the moderators and administrators you have chosen must therefore ensure that a positive, inviting and safe atmosphere is guaranteed for all group members.

Formulate clear rules of conduct for your group, which you publish in a clearly visible place (such as a post fixed above). This way, every member immediately understands what is acceptable and what is not. You don’t have to be too strict, but you should set out your expectations in a way that everyone can understand.

If the mood in your group heats up, you can use Facebook’s administrator tools to temporarily block a group member so that they can no longer post or comment. Members who violate the group rules can also be removed permanently. If a particular post leads to a particularly large number of inappropriate comments, you can switch off the comment function for this post or delete the post entirely. And if you really need to exclude a group member, you can also delete all of the troublemaker’s previous posts.

LEARN FROM GROUPS INSIGHTS.

Once your group has 250 members or more, you get access to Facebook Group Insights. Here you can find out, among other things, which contributions achieve the highest engagement and which publication times are best suited for qualified interactions.

With the help of this analytics, you can further refine your company’s strategy for Facebook groups and concentrate on what works best.

COLLECT USER-GENERATED CONTENT.

Because your group members know they are in a safe and regulated environment, they may also want to share more than on other social media channels. Ask them to share their favorite relevant content and/or give you feedback. Do not forget to comment on the corresponding posts and honor them with a like.

In a Facebook group, documents such as text files or tables can also be created and uploaded. Both are extremely useful for organizing information and making it available consolidated in one easy-to-find place.

Documents in Facebook groups are also helpful when collaborating on projects, brainstorming and other joint actions. In this way, your group can establish itself as a place where ideas arise and connections are made.

GET TO KNOW YOUR CUSTOMERS BETTER

Your Facebook group is essentially nothing more than a focus group of your best and potential customers. It also serves as an important source for relevant opinions, pain points and preferences of your customers. Ideally, you would even get suggestions for new product ideas.

Use social listening to empathize with group members’ priorities. If you are interested in specific information or opinions on a topic, determine measurable facts with a survey within the group.

Manage your Facebook presence easily with Hootsuite. Schedule posts, share videos, interact with your followers and measure the impact of your activities all from a single dashboard and on the same platform that your other social media channels run on.

STARTING YOUR OWN FACEBOOK GROUP AND PROMOTING IT IN A VIDEO

A lot of factors go into a successful Facebook Ad, from the visuals to the written content and especially who it’s targeting. You’ll most likely have to experiment with a few different ads and targeting strategies to achieve desired results. Once your Facebook page starts to grow, it’s a good idea to promote some of your most popular Facebook posts to see if there is any ‘trickle down’ effect.

How to grow your Facebook group engagement with live video

Facebook introduced live videos in April 2016 and it’s taken off extremely well since then.

Known as Facebook Live, it allows anyone to start broadcasting live video on their Facebook profiles, pages, and in groups.

An interesting statistic is that users watch live videos 3x longer than they would watch a recording, signaling that people get really invested in what’s happening ‘in the moment’ and want to find out what happens next.

If your Facebook group is for your business, live video is the next big thing to use to attract new leads and clients.

A study found that 80% of users would rather watch a live video than read a blog post.

Live videos don’t always need to be about pushing a product or service though. You can use them just to build good rapport with your members and encourage discussions.

Video goes a long way toward establishing trust. When your audience can see you, especially live, they are much more inclined to connect with you and see you as a credible and trustworthy person.

24% of survey respondents in a recent Digital Marketing Magazine poll said that video was the most trustworthy form of content. 44% of respondents said videos promoted authenticity, and that encouraged 39% of them to learn more about the company behind the video.

Video marketing is definitely here to stay and Facebook has changed the game by allowing anyone to create live, authentic videos for their pages and groups.

MAKE YOUR OWN HASHTAG ON FACEBOOK AND INSTAGRAM AND PROMTING THEM IN YOUR VIDEOS

What Does ‘Hashtag’ Mean?

A hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #InboundHour and #ChocolateLovers are both hashtags. You can put these hashtags anywhere in your social media posts: in the beginning, at the end, or anywhere in between.

These hashtags tie public conversations from all different users into a single stream, which you can find by searching for a hashtag, clicking on one, or using a third-party monitoring tool like HubSpot’s Social Inbox. Note that, in order for a post with a hashtag to appear in anyone’s search, the post must be public.

WHAT MAKES HASHTAGS SO GREAT?

Back in 2007 when hashtags were a brand new concept, Google’s Chris Messina realized the value of hashtags right away. He wrote that the “channel” concept of hashtags satisfies many of the things group discussions do, but without inheriting the “unnecessary management cruft” that most group systems suffer from.

In addition, Messina wrote that they’re easily accessible with the syntax on Twitter (and now on other social media networks), easy to learn, flexible, and works with current user behavior instead of forcing anyone to learn anything radically new. It also works consistently on cell phones — whereas, for example, the star key doesn’t.

A decade later, the hashtag continues to thrive. When used properly, hashtags are a great way for individuals and brands to make their social posts more visible and increase engagement. They can give people useful context and cues for recall, aggregate posts and images together, and update a group of like-minded individuals on certain a topic in real time.

Hashtags are often used to unite conversations around things like;

Events or conferences, like #DiscountSales or #2020Arrival

The key is to use hashtags sparingly and only when they add value. Use them too much, and they can be confusing, frustrating, and just plain annoying.

• How hashtags work on facebook
• How hashtags work on instagram

2) How Hashtags Work on Facebook

Facebook hashtag ties the conversations of different users into one stream. But unlike Twitter and Instagram, where many people have public accounts and their posts can be seen by anyone, most people’s Facebook posts and accounts are private. This means that even if individuals are using hashtags, they aren’t searchable. The result? The hashtags you can search for on Facebook tend to be published by influencers, brands, and publishers, rather than by individuals.

Here’s what a hashtag stream on Facebook looks like, using #BussinessMonday as an example:

Most of the good stuff takes place in the center of this page. For the hashtag # BussinessMonday, you’ll see there are a whole bunch of ways to toggle the hashtag stream — even more than we have on Twitter: Top (the default), Latest, People, Photos, Videos, Shop, Pages, Places, Groups, Apps, and Events.

Top: A stream of Facebook posts using that hashtag that have seen the most engagement — which usually means posts from influential people or brands that have a lot of followers — and your Facebook friends posting using the hashtag.

Latest: A stream of public Facebook posts using the hashtag, usually by influencers, brands, or publishers — like posting an instructional video of how to use your product.

People: People on Facebook with a name officially associated with the hashtag. For a hashtag like # BussinessMonday, there are no results here.

Shop: Pages can now sell their products directly to Facebook users using this feature. For a hashtag like #BussinessMonday.

Groups: Groups with a name officially associated with the hashtag.

Apps: Facebook apps with a name officially associated with the hashtag.

Events: Facebook events with a name officially associated with the hashtag.

How to Use Hashtags on Facebook

To use a hashtag on Facebook, all you have to do is publish a Facebook post to your Page or timeline that includes the hashtag.

Be sure your post is public if you want people other than your Facebook friends to be able to find it. To make a Facebook post public, click on the button to the right of “Post” and choose “Public” from the dropdown menu.

Once you publish the post to your Page or timeline, the hashtag becomes a clickable link, which takes folks to the hashtag page

HOW TO FIND YOUR HASHTAGS ON FACEBOOK

If people already know your hashtag, there are two main ways to search for it: a simple search or by typing it directly into the URL.

You can do a simple search using the search box in the top left-hand corner of your screen:

You can also search for a hashtag by typing it directly into a URL like so: facebook.com/hashtag/InsertHashtagHere. So #BussinessMonday  can be found at www.facebook.com/hashtag/BussinessMonday .

How Hashtags Work on Instagram

An Instagram hashtag ties the conversations of different users into one stream, just like on Twitter and Facebook. If Instagram users who aren’t otherwise connected to one another talk about the same topic using a specific hashtag, their posts will appear in the same stream.

Here’s what a hashtag stream on Instagram looks like — again, using #BussinessMonday  as an example:

Notice the user interface on Instagram’s hashtag stream is much simpler than those on Twitter and Facebook. There are three things you can do from this page: Scroll through related hashtags, look at the Top Posts, and browse Recent Posts.

Related Hashtags: All related hashtags (like #NEWARRIVAL, #DISCOUNTMONDAY, etc. in this case), which users can scroll through sideways.

Want to get involved in the conversation, or even start your own? Using a hashtag on Instagram is as simple as publishing an Instagram post from a public account that includes the hashtag, like this:

As long as your account is public, anyone who does a search for that hashtag may find your Instagram post.

When you write a new post and start typing in a hashtag using the # symbol, Instagram will actually suggest hashtags to you based on their popularity.

HOW TO FIND YOUR HASHTAGS ON INSTAGRAM

If you already know the hashtag you want to search for, the only way to search for a hashtag on Instagram on your mobile device is through a simple search. You can do a simple search by clicking the magnifying glass at the bottom of your screen, which brings you to the “Explore” tab. From there, type the hashtag name into the search box at the top of your screen, and toggle your results by “Tags”:

If you’re searching for popular hashtags from scratch, the best place to look is in Instagram’s “Explore” tab. Here, you’ll find popular posts liked by people whose posts you’ve Liked, or posts that are Liked by a large number of people in the Instagram community.

Go to the “Explore” tab by clicking that magnifying glass at the bottom of your screen. Check out posts there to browse trending hashtags by scrolling down.

USING INSTAGRAM STORIES TO GROW YOUR FOLLOWING

If you want to have more followers and increase engagement on Instagram, the Stories could be the keystone. 500 million people tune in to Instagram Stories every day.

For this reason, if you do not publish regularly, you are missing the chance to increase your follow up and increase sales. Of course, we know very well that the Stories are an effective and free way to keep your community loyal to your brand. But did you know that they can also help you get more followers?

WHY INCREASE FOLLOWER WITH INSTAGRAM STORIES?

Because every day, 500 million people browse the Stories with their eyes and a third of the more views are published by a company account.

This makes Instagram Stories a simple and effective way to present your brand to a new or wider audience.

The “limited” nature of the Stories leads users to be more interested and immediately involved with the contents, because they know that they will no longer be able to see them after 24h.  The constant sharing of content through Instagram Stories opens up many new opportunities to grow your account .

Whether it’s a backstage movie, an exclusive preview or just snippets of your usual feed content.

It also helps you build stronger relationships with your followers and then stand out from your competitors. Building a strategy for Instagram Stories doesn’t have to be complex or time-consuming. In fact, by following these 3 simple steps you can increase followers with Instagram Stories, make your account take a leap in quality and perfect your strategy to receive 100 Instagram followers per day or more.

INCREASE FOLLOWERS WITH INSTAGRAM STORIES WITH STICKERS

Adding stickers to your Instagram Stories will give your content a remarkable boost. Accelerate their engagement by showing your Stories to more viewers! There are many different types of adhesives. Although you probably can’t use them all at the same time, you should always aim to use one or two stickers where possible.

THE POSITION STICKER TO INCREASE FOLLOWERS WITH INSTAGRAM STORIES

Just like with an Instagram post, you can mark a location in your Stories with the location sticker. The city you are in, the restaurant where you are eating or the location of your business. In the search for positions, in addition to the regular posts on the feed that marked that particular geolocation, users will also find a collection of the Stories that used the position sticker.

This will only give your account more visibility and opportunity to be followed by new followers. Remember that you don’t necessarily have to find yourself in that precise position to add the adhesive.

So it’s worth thinking about events or places that might interest your audience and use the position sticker strategically.

THE HASHTAG STICKER TO INCREASE FOLLOWERS WITH INSTAGRAM STORIES

You can add up to 11 hashtags on each Instagram Stories and, just like with the position sticker, all the people looking for the tags you use will have the chance to see your content. Be selective with your hashtags. Try to use hashtags that collect about 5 thousand to 500 thousand posts, so you don’t end up in an already saturated stream and risk losing your content among millions of others. If you’re worried about cluttering your History with hashtags, you can pinch the screen to reduce the size of the text or hide it under a GIF or sticker!

Remember that the choice of hashtags by size can be done automatically by registering to our free Virality application.

By mentioning brand accounts in your Instagram Stories, you will also be given the opportunity to be reposted from their accounts and then appear in the Stories of a brand with a wide following.

MENTION INSTAGRAM STORIES STICKER

If your content is appealing enough, this could push people to check your profile and follow you. Optimizing your Instagram Stories with stickers is a really simple trick to increase your audience and improve your chances of being discovered by new and potential followers.

Once you start using the right stickers for your Stories, you will probably begin to see growth in your viewers and levels of engagement. But don’t let all these views go to waste: you’ll have to start addressing your audience where you prefer, your website, your online store, your blog or subscribe to your mailing list!

One of the easiest ways to guide Instagram followers on a website is to use the “Swipe Up” feature.

IMPROVE TRAFFIC AND CORPORATE SALES WITH INSTAGRAM STORIES

Any corporate Instagram account with over 10,000 followers can insert the hyperlink into their Instagram Stories. The important thing is to try to use the Swipe Up in a strategic and convenient way. Don’t just link to your website’s home page every time you post.

Specify where you want to drive your traffic and make sure you have a strong CTA in history that invites followers to interact with the swipe up.

HOW TO GROW YOUR FACEBOOK FROM ZERO

Getting visibility for your Facebook page is increasingly complex due to algorithm changes and the number of corporate Facebook pages on social media today.

Many companies aim to create an audience on Facebook and I like it thanks to brand awareness or advertising with Facebook Ads. But what are the suggestions to improve the visibility of a small business Facebook page?

You must first understand that a well-made Facebook page does not only mean increasing the number of Likes, but also attracting and involving interested users who will then become customers of your business thanks to social selling.

What most strikes people online is the visual aspect of the page, starting with the profile picture and the photo chosen for the cover.

CONTENT OF THE FACEBOOK PAGE

Constantly publishing quality content is essential to carry out a valid marketing strategy on Facebook. The advice for the realization of the editorial plan is to mark the most interesting contents for your audience and find ideas, tips, articles and multimedia materials to be published every day on the page.

The result will be a space on Facebook that people will love to visit and which they will share online content.

INVOLVEMENT AND INTERACTIONS ON THE FACEBOOK PAGE

The website or business blog attracts readers only for updates and new posts. The Facebook page, on the other hand, is in the hands of fans that can interact with the business at any time. The goal of the social media manager is to respond punctually to messages, to build a strong community.

PROMOTION OF THE BUSINESS PAGE ON FACEBOOK

Convincing people to visit your Facebook page requires a well-designed strategy, perhaps advertising it on a website or blog and asking your readers to follow you even on social media.

Alternatively there are Facebook Ads, or paid advertising on Facebook with which you can find new fans or involve existing ones.

MEASUREMENT OF RESULTS

Knowing how to analyze Facebook Insights is fundamental for making the Facebook page grow thanks to data on the involvement of people: number of likes, shares, time spent on the page, demographic data and much more. To this tool you can add Google Analytics to see the traffic that comes to your site from Facebook.

FAN-PAGE-FACEBOOK

The advantages of the Facebook page for small businesses

The most difficult thing for the web marketing consultant is to explain to small business entrepreneurs, retailers and hoteliers the importance of a business Facebook page.

In Communicating Social Media we do not open Facebook pages just because everyone does it, but because we believe in their effectiveness and, thanks to them, we increase business turnover. With significant savings for the user.

Let’s look at a specific case: you want to launch a new service in your city and the proposal they make is to print 10 thousand flyers to leave in the mailboxes.

Let’s say that this operation costs you 300 dollars plus distribution costs, for about 500 dollars plus the municipal advertising tax.

That’s not all: unless you can create a professional graphic design in the business, you will have to resort to a professional graphic designer and if it goes well it will cost you 300 dollars.

In a few minutes you have a hypothetical expenditure of 800 dollars against the opening of a business page on Facebook at no cost  and an investment in advertising on social media that can range from 50 to 150 dollars per month .

If you think then that the traditional flyer is not customizable on the basis of the person to whom it is delivered, as you can do instead for an online advertisement, you will understand the real importance of Facebook as a means of promoting your business.

WHY BE ON FACEBOOK?

Today all the people who might be interested in your product or service are on Facebook and 66% of these access the social network every day for a good 55 minutes.

Moreover, 1 person out of 3 has a profile on social media , therefore a Facebook page is a truly unique opportunity for your business and entrusting it to a professional social media manager can really increase your turnover.

The benefits of the Facebook page for the small business

If your business is on Facebook the potential customer will have a better reputation than the same, or better brand reputation.

Moreover, the Facebook page is useful for doing customer service and getting in touch with customers via Messanger, without making phone calls or making appointments. Remember not to talk just to sell, but above all to interact with them and create a community.

Finally from the Facebook page you will get detailed reports and statistics on the community you have created, from age to the origin of the fans. You will know all of them and can adapt your promotional activity or create new services based on their needs.

HOW TO START GROWING YOUR INSTAGRAM FROM ZERO

With over 1 billion monthly active users, Instagram is currently the social network preferred by the world population.

Having a big following on Instagram can mean more sales for your business, more views on your blog or a more close-knit and loyal community around your brand. But why are some people or business accounts able to generate thousands of followers per month on Instagram?

1 Interact with your niche

2 Create a unique style

3 Socialize

4 Create a hashtag and encourage others to use it

5 Organize a contest

6 Take advantage of Instagram Stories

7 Invite followers to perform a given action

8 Take advantage of the Geotag

9 Analyze your audience

10 Connect your Instagram account to other Social Networks

Interact with your niche

First, try to interact with your market niche by leaving photos of your potential customers like and genuine comments.

This increases the likelihood that the user can reciprocate with likes and comments to your profile or with a follow.

Try not to do it with all users, of course. Rather concentrate only on the users you know could potentially be your customers.

But how to intercept your niche on Instagram?

You can check the most used hashtags in your sector or interact with some of your competitors’ followers. Try to be authentic in commenting on other users’ photos otherwise you will only be perceived as one of the many spammy accounts that haunt Instagram.

Create a unique style

Once the user has landed on your account you will need to give him a reason to follow you. An original way to make your followers fall in love with your account is to define a unique and original style for your photos. You could publish the photos in order to create horizontal, vertical or transversal grids. Or you could choose a color set that dominates all your photos. If, for example, you want to convey radiance you could constantly play with yellow or blue if you want to convey professionalism and seriousness.

The fonts are the same as the colors. Choose two or maximum three different fonts in order to be immediately recognized.

For photo editing or for the creation of graphics helped with Adobe programs such as Photoshop and Lightroom or with graphic design tools online with Canva and Crello.

Socialize

How to socialize with users on Instagram?

Instead of simply leaving a like or a compliment comment, you could socialize by asking questions in the comments or by displaying and commenting on the user’s stories in private. This increases the likelihood of the user becoming a follower.

Create a hashtag and encourage others to use it

Creating a Hashtag is a great way to feed your community and make users generate content themselves. First of all, create a unique hashtag (make sure it’s not already in use!) And ask your followers to use it. Obviously the hashtag must have a meaning and the strategy works better if the hashtag has a specific purpose. For example, you could encourage followers to use a certain hashtag on all their particularly colorful photos, or on photos whose photographic subject is the sea or their pet. Once people start using the hashtag you can republish the images of your followers in your stories.

As mentioned before, this strategy not only allows you to create a stable community with your followers but offers you the chance to take advantage of user-generated content.

Organize a contest

If you want to test your new product, a good strategy could be to organize a competition.

Do you want any ideas?

You can ask your followers to publish a specific photo by tagging you in the caption. The user whose photo is the most beautiful, the most funny or will have more like can receive as a gift your new product line.

Use Instagram Stories

Believe it or not, Instagram Stories are becoming more and more popular with over 400 million users a day. Many users even claim that they love watching their friends’ stories rather than browsing their feed endlessly. Try, therefore, to become creative with your stories. A great way is to bring your followers behind the scenes and show them what’s behind your business or brand.

Ask questions to discover the tastes of your followers, use polls , GIFs , music tracks or play with filters and boomerangs.

Invite followers to perform a given action

As banal and absurd as it may seem, people are more likely to do a certain thing if asked to do so. Share a quote? Ask them if they agree with the author of the quote. Share a funny video? Ask them to tag a friend in the comments.

Take advantage of the Geotag

When you are about to publish your post on Instagram, take advantage of the geotag so that you can immediately understand the city or address where the photo was taken. This way, other people who have used your same geotag can see your picture and potentially follow you.

Analyze your audience

Try to understand what your audience likes best. Analyze your photos and mark which posts received the highest number of Like and Comments and which, instead, generated negative results. Also mark which photos generated the most clicks and ask yourself why. In this way you will be able to find the key to make your posts more and more efficient.

Connect your Instagram account to other Social Networks

If you have a blog, a website, an account on Twitter , LinkedIn or Facebook , you may mistakenly think that your followers are already following you on Instagram In reality it is not so!. Share a short tweet or post on Facebook that encourages users to follow you on Instagram. This generates more followers than you think and would help promote your business to more likely customers.

HOW TO GROW LINKED IN FROM ZERO

Very often we fail to understand the functionality of a new social network, and for this reason we sign up and leave it shortly afterwards. A choice of this type on LinkedIn would mean giving up the opportunity to create a real online positioning at zero cost for yourself or your customers. A Linkedin profile, in fact, is public and also appears in Google searches, as well as articles in the internal LinkedIn blog (the old Pulse, now simply identified as a publication).

The logic of LinkedIn is not very clear to many, for this reason it is difficult to obtain fast and concrete results if you do not have a well-defined digital strategy. Often the interface is considered unintuitive: for example, to request a connection you must write a presentation message, thus increasing the possibility of entering the network of others unless you are part of the same LinkedIn Group.

STRUCTURING THE DIGITAL STRATEGY

To create a digital strategy we have to start from the person, because on LinkedIn they mainly count relationships, although brand awareness is also important, which can however be enhanced with business pages. Starting from ourselves or from our client, we must investigate the goals that lead us to gain visibility as an individual and as a business. It could be the entrepreneur or a commercial of the same, in any case we must obtain the trust and consent of our connections and followers. On LinkedIn, in fact, we can be connected with other users, or we can make others follow us, thus becoming our followers and receiving our content-related updates.

The first thing we need to do is to consider the scenario, which includes both the study of our competitors, and some technical factors such as the analysis of social activity, publication times, quantity and quality of interactions in comments, etc. Secondly, we need to integrate our business communication with LinkedIn, defining the goals we want to achieve through it. We could be interested, for example, in the development of B2B links alone, or increase the visibility towards followers interested in our live events.

A passage that we must not underestimate is that linked to positioning, through the way of communicating and arguments. In a nutshell, if we also use Facebook, we must unify the type of communication and therefore mediate between the various social networks, even if they actually have a psychologically prepared audience in a different way: on Facebook we expect entertainment, while on LinkedIn we look for information and professionalism.

When we define the budget, we can think of the integration of external software ( Pipedrive or Hubspot, for example) for the management of contacts and for a commercial use of specific figures. The same reasoning can be done for the activation of the premium account, which can help those with specific needs.

DIGITAL STRATEGY SCHEME:

SCENARIO ANALYSIS

Study of competitors’ activities of other brands or people related to it

Communication

Frequency of publication

Topics

Interaction (comments and private messages)

Consistency with the image we communicate in other social channels

Integration with the marketing plan

Target definition

Brand / product / service positioning

Business objectives

BUDGET

Advertising

Content creation and contact management

External software for contact management

CONTENTS

Editorial calendar (dates, content type and outline of main and secondary topics)

Content orientation to the products and services we want to offer

Tone of communication (in line with the strategy)

METRICS (POSTS, ARTICLES TO THE PERSONAL PROFILE OR TO THE BUSINESS PAGE)

Comments

Private messages

Views

Shares

Tips (like)

Profile visits

Visibility in the search engine

STRATEGIC OBJECTIVES

Brand awareness

Brand perception

Contact acquisition

Nourishment strategy technical contents and news

Transformation strategy in customers how to take contacts out of social networks

Customer/contact assistance

Brand Advocates (ensuring that satisfied customers, followers, industry bloggers and social influencers, as well as employees/colleagues, speak well of us and participate in our conversations)

Crisis management (knowing how to prevent and intervene in situations of conflict)

Setting up a Digital Strategy on LinkedIn is fundamental, but the heart of our visibility lies in the content to attract people and engage in subsequent relationships. This means that we should choose well who is in our network of contacts. A useful suggestion is therefore to make a “cleaning”, choosing first our ideal client (psycho-socio economic identikit). Subsequently, we will be able to search among the 1st level contacts using the internal search engine. The latter allows us to choose between different filters, such as:

Link level (1st, 2nd and 3rd +)

Resort

Task

Current and previous business

Language (be careful not to exclude English, because many profiles of Italian people are compiled only in the English version)

Choosing the actions to be done every day to interact allows us to have control over the entire process of acquiring customers, increasing visibility and providing us with the data necessary to eventually adjust our strategy.

HOW TO USE FACEBOOK CREATOR STUDIO

Facebook Creator Studio is a unique tool to manage all the pages on facebook. Let’s go in order and try to understand how useful it can be.

WHAT IS CREATOR STUDIO?

• It is a Facebook Page Management tool (and not only!) That allows you to:
• See, filter and manage the contents published in the pages we have (or of which we are moderators, editors, etc…) in a single flow
• Manage incoming messages (of the pages for which we are enabled)
• Analyze the Insights [for now only in relation to the videos natively uploaded to the platform] and any profits generated through the Facebook monetization system
• Manage the collection of sounds made available free of charge by the platform itself

All these with the convenience of a single interface. In fact, once entered, you have access to the Home, which gives you the possibility to immediately publish a post and get an overview of the Insights of the reference pages and the flow of published posts;

Here you can choose whether to display the pages linked to your personal account, those to which you have access through a Business Manager and select those that You are interested in monitoring or seeing them all.

If you want you can moderate the comments to posts directly from here, on behalf of the page author of the post.

In the Content Library, on the other hand, it is possible to have a complete list of published posts and if you wish to search for them and select them for filters of different types, such as description, distribution and tags.

CONTENT LIBRARY FACEBOOK CREATOR STUDIO

A very convenient feature, especially for those who manage several pages and need to quickly find old content or see their performance quickly.

In the Insights section instead at the moment it is only possible to see the performances of the videos, but with interesting additional data compared to the normal Insights of the page, such as the opportunity to find out what were the videos and pages with the best performances among all the pages through the Top Video and Top Pages sections.

Not only that, you can also view the funnels, or how many of the people reached have viewed the video and interacted with it and find a series of very interesting insights (collected thanks to the AI ​​systems made available by the platform, as for Facebook Analytics ) as what is the audience with the highest involvement rate or how many of those who have seen a video in this period have seen another in the previous period, etc.

Furthermore, you can analyze the profits generated thanks to Ad Break.

INSIGHTS-FACEBOOK-CREATOR-STUDY

In the Inbox it is possible to manage the messages of each page through a convenient interface and in the Pages section you have access to all the pages managed with related roles, while the Sound Collection, also present in the Page Publishing Tools, offers a media section from download.

HOW DO I ACCESS CREATOR STUDIO?

At the moment it is not clear whether it is a beta tool or already being phased out, in my case it can be reached through this link.

It is not even clear if it is available for anyone or only for those who have a certain number of pages under management or even have access to a certain number of Business Managers, the good news is that it allows a drop-down menu to select the possible business manager of reference for which to see the pages or only the page to which we have been connected as users (and not, therefore, through the BM).

In short, we can customize the tool, choosing which pages to analyze and manage through it.

IS IT WORTH USING CREATOR STUDIO?

Like most of the tools made available by the platform, we do not know how many and which developments it will have, certainly it is a step forward in the total centralization of management tools by Facebook; especially for those who do not already have a subscription with a Social Media Management tool like Hootsuite or Agorapulse, the Creator Studio is a good compromise to unify the activity of page management, otherwise very dispersive and fragmented.

It must be said that, for now, this tool cannot possibly compete with those already on the market for years like the ones mentioned above, which offer many more features (from monitoring and much more in-depth analysis, to notifications on comments received to actual customer care systems…), as well as the unified management of other social accounts here, for now, you can only manage Facebook pages and nothing else.

Definitely worth a try, also because it is a free tool and offers Insights not available elsewhere; we will see in the future if the developments will be such as to make it compete with the more renowned Social Media tools.

WHY YOU SHOULD HIRE A SOCIAL MEDIA MANAGER

The task of the social media manager, primarily governed by interns or specialists, was to only require them to publish organic content to gain benefit from the various social media platforms. Today, however, you face a new social media landscape.

Staying up to date on these changes requires an expert to keep a close eye to ensure that the brands they work for continue to succeed in social media platforms. It is great to have an existing employee who may be working on other tasks in the company to contribute to social media efforts.

However, you are much better at managing, maintaining, and running a social media manager hiring social media campaigns and providing a better return on your spending and investments.

Here are the top five reasons why you need to have a social media manager.

1. The social landscape is constantly changing

A social media manager can keep track of any algorithm changes and new trends within the platform, but also adjust your strategy and content based on the latest updates.

A social media manager can take in what changes either happen or are about to take place, and be agile, so can go back to the drawing board with their customers and change campaign goals, and the content can continue to offer great success in relation to their goals.

2. You need a social media strategy

An employee randomly posting on your social media profiles who has no plan will do a poor service to your brand. If this is your current state of being, I strongly advise that you go back to the drawing board to find out how you can either:

Do you already have an employee who is passionate about taking on social media efforts full time through this space.

Or rethink when your brand is ready to be in this room.

Social media is not a set-it-and-forget-it tactic. In many ways, this approach can do no more harm than good.

Having developed a social media plan requires social media experts to get along with everyone else executing other marketing campaigns (direct mail, email, paid search, TV, radio) on behalf of your brand.

Doing your efforts will prevent silos from being lodged and increase the synergy of all your marketing efforts – online and offline.

For example, if you plan on pushing out a direct mail piece, one that is more expensive than maybe paid search or email, your marketing team should think about how you can use your direct mail piece after using it Email and social media campaign partners will enlarge their in-house date to your message.

This will better leads, commitment and deliver results.

Your social media manager will be able to work on all the other campaigns in their campaigns you’re baking.

The social media manager will also be able to gauge what your main goals for the year are and translate them into social media content and campaigns.

Speaking of content, a social media manager will not only put together the strategy, efforts to be mindful of other marketing, but also develop a social media calendar that they should share with you monthly on which campaigns are paid and organic they plan to on your behalf on the execution.

3. Protect your reputation & help your customers

Social media manager(s) is constantly on alert for every message, review and comment happening within social media related to a brand.

Not only are they taking the right process in terms of selection, but they are also aware of how they are behaving within the platform that the brand is based on.

An individual attitude that has a lot of experience in this area is huge, how in a matter of seconds a social media manager can help alleviate and solve a problem that would otherwise have turned into a disaster if a less experienced person in the Role.

It is important that the social media manager not only develop the right voice and language of the brand in social media, but also work with other people within the company, such as customer care and PR, so that contingency plans are put in place, even before one social media crisis is taking place.

The effect of a comment responding whether it is good or bad should also occur within a certain period of time. The sooner the better. Your brand can either help solve a problem for an existing or future customer or client, or make someone respect how you manage your brand yourself on social media.

4. Perspective – Inside & Out

If you are a brand that is debating on hiring in-house outsourcing to an agency, there are benefits to both.

Benefits of hiring a social media marketing agency

It could be more affordable.

The social media manager can come up with new, fresh ideas that you may not have considered.

The social media manager cannot be dulled by the culture that comes with your brand and can bring in new, innovative ideas that your executives can appreciate.

You are also most likely to have the edge in working with similar brands in your specific agency, who can also help with best practices on what works in your industry and what doesn’t.

Advantages of Hiring an In-House Social Media Expert

After the training, the in-house staff:

Know the intricacies of corporate culture and what bureaucracy is involved.

Understand the brand limits when campaign brainstorming ideas.

5. Reporting and tracking

Having a manager who is responsible for all of your social media efforts can help you improve your existing campaign.

But a social media manager can also keep your brand agile – shell goals, motives, or content if your current efforts aren’t doing as well as they could be.

A social media manager will review their campaigns on a regular basis – turn off low-performing ads and optimize other campaigns to make sure you are money well spent and your goals are being met.

A social media manager will see campaigns over time and know if a tactic is getting tired or if the strategy needs to be adjusted.

This offers tremendous value at the end of the month reporting how documentation will offer a story to tell: What was done this month, how well did it compare to the previous months, what should be done next.

At some point, campaigns have continued success and can lead to other great ideas, which would not necessarily be the case if you don’t have someone dedicated to these efforts around the clock.

Hopefully you can now see that hiring a social media manager would not be much better than that.

Someone who can contribute 100 percent to your brand strategy and goals will yield a much better result than if you happened to post an intern or low-level employee content on behalf of your brand.