Web Traffic for Every Small Business
3 or 4 Types of Web Traffic Every Small Business Needs
For a small business to succeed in the competitive market, attracting website traffic is paramount. Without adequate traffic, your marketing efforts are bound to fail. Indeed, your goal is not to fail, but to increase your return on investment (ROI). Even so, some businesses fail because they lack adequate information on how they can attract more web traffic. Below is a sneak peek of four types of web traffic you can use to strengthen your marketing plan:
MarketingWith Social Media
You are undoubtedly aware that most people spend more time on social media platforms.Branding yourself using social media will help you to reach potential prospects using social sites such as Twitter, YouTube, Facebook, blogs, among others. Since social media is easy and free to use, utilize your presence to showcase your brand to the new faces. Ensure you create a workable social media plan capable of attracting bystanders and retaining your existing clients.
Traffic Referrals
This is where reliable sites drive potential clients to your website. If your weblink is on social networks or web pages, prospects visiting the sites will land on your page after clicking on it. New visitors have a significant impact on your brand because you get the chance to scale-up sales through leads conversion.
Generating traffic through referrals is easy. You can publish your webpage to trusted sites such as online directorates, blog posts and review pages. You might be required to pay some commission to the websites, but it will increase your web traffic gradually.Also, studies show that you can get referrals from your happy and satisfied clients. Once they express their satisfaction with your brand, request them to write reviews and refer others to your page.
Investing in Organic traffic
Organic traffic is where visitors find your web from search engines such as Google, Yahoo, Bing, among others. This is different from traffic referrals where people visit your site after being referred from other sites or by other people. Since it is free, the perfect way to optimize organic search is by publishing rarity content on your website regularly. Quality content has high ranks on SEOs, and people often click on sites appearing the first pages of search engines.
Direct Search
This is where visitors search your web URL and search it on their browsers. For small businesses, one the best way to increase direct traffic is by marketing your website offline. You can use several techniques to lure prospects to your webpage. For instance, give away business cards, brochures with your website address on them. To capture their attention, you can use bright colors or bold letters on your address.
Other ways include linking your website on emails and PDF’s where clients can click and land on your page. Also, you can increase brand awareness through radio and TVs. Consumers listening to or watching an advert on TV might get curious and search for your product online. Eventually, offline marketingcan scale-up traffic for small businesseswhen done well.
Indeed, driving traffic to your website is not such a complicated process. Despite being a small business owner, you can outshine even the most hardened competitors when you employ the above traffic sources. According to the experts, avoid relying on one type of web traffic. If you use more than one source, you will increase your opportunities of winning.