Why Instagram’s hiding of likes is good for marketers
Social media plays an immense role in our lives, and there is no doubt in it that it reshapes our routines and makes us self-aware and self-conscious. But this feeling of self-evaluation of comparing oneself with the others has gone over the edge in recent years.
It was where Instagram decided to take a step and practically implement a framework that would prevent the young generation that was treading on thin ice and was sliding into mental disorders. The platform decided to limit the showcasing of likes on any post of the users. The main aim of doing this was to initiate a thought that likes are not the factor contributing to spending a good life. Instagram wants to be a platform where the user must relax in the leisure time and spend quality time instead of worrying about the number of likes on their posts or the frustration of seeing someone getting millions of likes when they get a few. The following are the benefits that can be expected from this spectacular advancement. Don't use plagiarised sources.Get your custom essay just from $11/page
- Originality and Productivity
Hiding the likes will help the marketer to weed out the fake influencers and appreciate and collaborate with the people who have a huge fan following and can make an impact on others. Right influencers will have access to the merits even if the number of likes is limited. The marketers can differentiate the authentic influencer from the fake one by analyzing their engagement. The step of hiding the likes will initiate productivity. It will be possible because the marketers will focus on the real influencers and will avoid themselves in a wild goose chase of superficial likes of fake and dodgy influencers. Marketers and brands can now take a step back and re-evaluate their methods of picking an influencer based on authenticity. The selection can now be solely on the performance and how much the influencer is talented. It will encourage creativity and innovation in the process, and hence a new breed of quality influencers will shape the future.
- Cyberbullying
The hiding of likes will result in a decrease in cyberbullying in not only UAE but across the world. It will not create a feeling of insecurity and uneasiness among the teens and will promote self-admiration. The step will disperse the pressure and the cloud of resentment that has engulfed Instagram and the people of UAE. In short, Instagram plans to make the UAE and other countries capable of having a bully-free zone social media platform.
- UAE’s benefit
UAE is a country that has a plethora of cultures and a smorgasbord of ethnicities that all coexist in harmony. Almost every person uses social platforms such as Instagram. The hiding of likes will help people to correlate and appreciate each other by quality of content rather than creating a rift between them on the base of some likes.
- Reshaping agendas
Hiding of likes will force the marketers and brands to rethink and reshape their business aims and plans by asking a question to themselves that who can be more influential? A person who attracts thousands of likes per post or a mom who shares a photo with her close friends only. This approach will help the marketers to focus on the close ties of the people; hence, they will be able to achieve more. It will enhance the building of relationships with the audience that will ultimately quadruple the impact of marketers.
The hiding of like on Instagram will prove to be a smart move by the company as it will be an overall win-win situation for them. It is advantageous to the influencer, marketer, and the Instagram platform.