Effectiveness of digital media promotional strategy
The store is looking to expand its operation across the city. Thus, it should adopt some effective marketing strategies to expand the range of target consumers. An adaptation of both digital media and print media marketing strategy can be beneficial for the organization.
Digital media like Facebook, Instagram, YouTube, mobile application, and official websites can be used to promote household goods, groceries, and health and beauty products. Effectiveness of digital media promotional strategy is as follows:
- Digital media is globally accepted as most of the people from the age group of 18 to 55 uses social media. Thus, product information can be easily conveyed to them
- The mobile phone application is the easiest way to provide personalized support to target consumers. The regular update on products and service details can help expand operations.
- Promotion through online websites can be an open interactive platform between consumers and service providers. It can increase the consumer reach
- Promotion through television and radio advertisement is a one-way approach that enables the organization to inform consumers about product details.
On the other hand, print media promotion is conducted through newspapers, hoardings, and lift lets to convey product and service details to a wide range of consumers.
Apart from the promotional strategy, the company should start open more brick and mortar stores and outlets across the regions to expand operations more effectively.