McDonald’s Around the World
India
McDonald’s around the world is a large company that deals with a variety of products that sell to human beings as their menu. In India, the company aims to majorly the youth since they are many in numbers that big people. Most of their foods can be ordered online and get delivered to the clients’ premises (Kraak, at el 2016). McDonald’s mainly sell hamburgers, cheeseburgers, chicken, French fries, soft drinks, milkshakes and desserts. The company has improved client relationship by providing forums that they provide their products with secure all the world.
The McDonald has faced a big challenge in India of selling animal products such those products that are obtained from cows. Indians consider cows as their gods, so they do not eat meat nor take animal milk. This is a cultural activity in the country that is hindering the business of the products in India. It is encouraging for the company not to get involved in products that are not consumed at a particular place to avoid unnecessary wastage of resources and capital that is being invested on those products (Popkin,2014). The McDonald World and their products have a vast coverage all the world in that they can be considered as the best company for the food supply. Don't use plagiarised sources.Get your custom essay just from $11/page
Milk consumption is adequate, whereby it is skimmed and provided to the industries for processing. India’s with them they believe of knowing that cows the are representatives of their god they don’t use there meet as food rather prefer to use other products as food for their preference. When they have access to the products, they have to show control of the cow on how they value them for not taking hands over their meet as food (Chen, at el 2016). They consider it as a sacred animal that should not be looked down upon in any manner or by eating its flesh as food. This is full control of how traditional cultures hinder some businesses from practising in some places around the world.
Traditional menu choices in India
Traditionally, Indian food is made up of spices and flavours. Akin to Indian culture and linguistics their differences are all the country through their diversity where culinary style is different from place to place in India (Vlassopoulos, at el 2017). The country is divided into sub-cuisines, and in each sub-cuisine, they have a different take on dishes that they take. In general, they have a common dish that they take in large parts of the country that include: Masala Dosa, Rogan Josh, Hyderabadi biriyani, Indian Chaats, Makki Ki Roti and Sarson ka Saag and Vada Pav.
The rationale for at least three regional menu items in India.
Masala Dosa
Masala Dosa is one of the dishes Indians value a lot. Rise is a staple food in the southern part of India, cuisine owing to its usage in most of the dishes that involve finger-licking masala dosa. It has origins of coastal Karnataka. When the rice crepe is prepared, first they are soaked in water for five to six hours so that it can make up the batter then it is cooked with a skillet.
Indian chaats
This is a savoury snack that originates from India. Moreover, it is served as an hors d’oeuvre. It is combined with papdi delicious to eat as a snack or an alternative meal. It is a popular food that is mostly used in northern India.
Puri Cakes
This is a deep-fried bread that is made from unleavened whole wheat flour that is mainly used in India. They eat the cakes for breakfast, as a snack or light meal. They serve the cakes with savoury curry or bhaji moreover they eat it with sweet dishes.
Germany
In Germany, McDonald has used segmentation, targeting and positioning of key areas on where they carry their business. They have divided the population into sections that they offer their products. They have concentrated in the age between eight and forty-five years based on their products. They facilitate sales of both male and female. In the segmentation, they have categorized according to regions, density in population, age, gender and life-cycle stage (Chen at el 2017). In Germany, there are no culturally restrictions of the meals that people eat; thus, it has helped the McDonald to practice the business in the country without any difficulties. The business mainly targets the grown age since the population of German is made of many grown-ups that young children. With few beliefs in German about meals, it has become easier for the McDonald business to operate in many parts of the country.
Traditional menu choice in Germany
Germany traditional menu consists: Meat Dishes, in this category there is Roast Beef stew, Pork Knuckle, Beef roll, breaded cutlet, rabbit stew. Traditional German sausages involve Grilled sausage, Boiled sausage, bacon sausage and sausage with curry sauce. Side dishes contain Potato pancake, Potato Dumplings, Fermented cabbage and Egg noodles. Traditional German Dessert involves Gingerbread cookies, Apple cake, poppy seed strudel, pancake, black forest cake, and stolen. Many of the meals in German are mainly made of natural foods that are obtained from agriculture.
The rationale for at least three regional menu items in German
Sauerbraten
This is a dish that is usually served when visiting the grandparents or majorly on special occasions (Cornelsen et al. 2015). This meal is regarded to be used when there are respectful people in a visit or occasion. It is prepared using a high-quality piece of beef, and it takes a lot of time to cook.
Maultaschen
It is rumoured that in the old days’ monks were not allowed to eat meat during feasting. They would cover some meat with pasta dough so that God would not see whether they are eating meet. Through this way, German Maultaschen were invented by monks who tried to sneak meet without caught by god (Popkin, 2014). The maultaschen are both boiled and fried, depending on how you want to eat them. They can be made out of pork, beef, and a veggie option.
Currywurst
Currywurst is usually made of pork sausage that is wrapped in darm or without the darm. Traditionally, it is served with French fries. Similarly, it is served with plain white bread. There are people who believe in currywurst in Berlin. They believe that the meal is sent from god whom the worship (Singh et al. 2015). Thus, it is traditionally believed as a meal of good hope.