NAACP

NAACP

The National Association for the Advancement of Colored People (NAACP) has been one of the successful organizations over the past years. The organization works as a bi-racial endeavor and focuses on civil rights in the United States and fights for the justice of the African Americans since 1909. Social media usage has been on the rise as the technology as advances, and in one way of the other, it affects the operation, factors, and the entities within the organization (Perrin, 2015). The organization has exploited social media for the befits of the people, and here are some of the factors pertaining to social media that are faced.

When it comes to social media, the main thought that comes to peoples’ minds is facebook since it is the commonly used platform for marketing, gaining popularity,  creating pages, and social groups. Another reason for taking facebook as the leading platform is because a majority of people use this social media platform, and this is evident in the statistics that found that in a month, 2.4 billion people use the platform (Graham, Avery  & Park, 2015). The organization uses Facebook as the leading social media platform where information is passed.

The information communicated is in the form of pictures, videos, and texts that highlight events, for example, the 51st Awards Day. The documents shared are used to mobilize and support the figures of the organization. For instance, on 22nd November, the organization highlighted Rep. Maxine and Sen. Kamala for their resolution affirming the Civil Rights Act of 1866, Section 1981. From statistics collected on the NAACP facebook page, 600,080 people like their page, and 599,257 people are following their activities. Posting activities within the organization helps the employees, managers, and followers to keep updates of the schedules and plans.

Social media plays a vital role in the education sector, politics, technology, and entertainment. It is also observed that sports and news are also part of the big circle. As many would say, social media has turned the world into a small globe, and this is evident. In the organization, facebook forms the largest social media platform used. Additionally, the organization also has a tweeter account where information is passed. Instagram is also used by the organization to highlight the news and activities of the organization and the nation as a whole.

Considerably, the organization has over 2000 volunteers who run the branches. In the tweeter handle, videos of live, past events are posted to inform the world of the success of the organization in the fight against racism (Brown, 2016). For example, in one of the popular tweets, the organization appreciates the people who have dedicated their time for its victory over the past years. Again, as a way of passing information, NAACP communicates ways to ensure that the volunteers do not fail to reach the voters who will determine the president of the nation. In this way, through the social media platform, the voters are influenced by the organization, which suggests that an understanding leader should be voted to end racism.

The organization has policies that cannot be bent — some of their social media policies. The plans cover promoters, partners, and employees, and all parties are required to conform to these policies. The posts should be kept concise and centered on a single meaning and message. Again, commentary must be allowed for all posts. Lastly, the filtering of certain words is required to avoid offensive language followers’ protection. Some of the messages allowed in the platform are geared towards encouraging people to vote for the right leaders as well as the voting dates. Frequently, the English language is used since it is the national language. Political posts are avoided as well as posts that compromises the organizational goals and objectives.

The organization has allowed the employees to post in connection with the operation. However, they are restricted from posting only specific information and pictures that are non-suggestive and lawful. As highlighted earlier, the social is used for gaining the views of the followers and their concern in the country. Therefore information posted is applied to the change of the unethical opinions of the nation. Employees are required to balance their personal life and professional life as rules and regulations guard their activities. The employees are allowed to list the organization as their employer but not allowed to carry on some events.

The activities prohibited are; Abusing, harassing, threatening, and stalking of the third party. Secondly, Employees are not allowed to publish, upload, disseminate, and post unlawful topics or materials (Stohl, Etter, Banghart & Woo, 2017). Thirdly, they are prohibited from uploading files with property rights, viruses, or corrupt records, which may destroy other peoples’ computers. Fourth, advertising, selling, and buying goods for various purposes is unlawful. Lastly, they are not allowed to delete or falsify the original contributions of the third party.

In the community, social media is divergent according to the opinions of people. Some people think it is influencing the nation negatively while a majority in the middle ages support the platforms. In one of the peer review feedback I received on my post about the befits of social media, the comments were very supportive. Notably, the ones supporting the ethical use of social media to change the nation. I will apply the principles to make sure I adopt an expert person to help me in maintaining my personal and professional life.

References

Brown, R. (2016). Trayvon Martin social media messaging: An analysis of framing and media types in online messages by civil rights organizations. IOSR Journal of Humanities and Social Science, 21(9), 10-21.

Perrin, A. (2015). Social media usage: 2005-2015.

Graham, M. W., Avery, E. J., & Park, S. (2015). The role of social media in local government crisis communications. Public Relations Review, 41(3), 386-394.

Stohl, C., Etter, M., Banghart, S., & Woo, D. (2017). Social media policies: Implications for contemporary notions of corporate social responsibility. Journal of Business Ethics, 142(3), 413-436.