Coca cola company
Coca cola company is one of the biggest companies in the field of beverages, that is selling non-alcoholic beverages in the world, with its headquarters in Atlanta, Georgia. The company markets four of the world’s top soft drinks in the world, that is, Coca-Cola, Fanta, sprite and diet Coca-Cola. The sales of Coca-Cola and the other products produced by the company exceeds 1 billion dollars servings per day. Coca-Cola has over 15 million people in the world that are selling their products to their consumers.
From Coca-Cola’s heritage to their mission, the products move to the people who sell their products to their customers. Their mission is “to maximize share-owner values over a given time.” For the company to archive its purpose, it has to create specific values for all the people they serve, including their customers, their consumers, their bottlers and their community.
Coca-Cola’s objectives of their business strategies are; to increase their value, expand their sales worldwide on the ready to drink beverages, to maximize their cash flow and to make it long term, to create their economic value by improving their financial profits and to create an image to their company that their consumers can differentiate their products from their competitors.
Coca-Cola has to have a cost-effective management system to ensure the smooth running of the business. The expectations of the management system are to improve customers satisfaction by improving their services. The Coca-Cola company grows its management system with some of its objectives being; expanding markets and services through the supply of their products, to ensure consumers satisfaction through producing better products. The key features of the improved Coca-Cola management system include; handling of the customers, the computerized keeping of records, and automated preparations of reports.
In conclusion, for the Coca-Cola company to run smoothly and achieve its objectives, it has to have improved management that ensures the satisfaction of its customers and consumers.