QSPM technique

QSPM technique

QSPM technique objectively indicates the best alternative strategy. It is based on the internal and external strategic factors identified previously. It always requires subjective decisions. The matrix analysis for the company settles on the competing company acquisition as the best alternative strategy supported by the total attractiveness value. The acquisition of the alternative competitor is valued at 5.46, exceeding the internal expansion strategy having a score of 3.54. The internal strategy score of 3.54 indicates an opportunity of the company engaging in an internal strategy without being in the loss. However, the score for the external competitor is high, leaving no option but to accept the external strategy of a competitor.

Conclusion

Amarin Corporation plc is a profitable organization from the analysis and the description of the company’s activities. Investing in the company would be a better option for any of the investors as the company stands the minimal chance of making losses. The strategic financial analysis validates the company’s profitability chance. The values obtained from the IFE matrix analysis validate the profit-making capabilities of the organization. The IFE matrix value stands at 2.88, which is an indication of the profits being above average, and the internal strength of the organization is stable. The consideration of partnership with the organization will also be a better choice since the internal management, and the marketing team and strategies are valid for a good relationship.