Paloma Cocktail
Paloma cocktail is one of the moving product in 913 Whiskey Bar and southern kitchen. It has worked well in a countless number of years. Paloma cocktail is made of fresh lime juice, tequila, and grapefruit soda. Many clients prefer taking it after a meal probably in the afternoon and evening as well served with a meal. 913Whiskey Bar and Southern Kitchen have built this product and command a large share of the market and stood out from the crowd. It is an all-round product as it can be served from children, middle age, and adults. Below are the various reasons why this product has been able to stand out from competitors:
Image/Reputation Differentiation.
When 913 Whiskey Bar and the southern kitchen are advertising any event, they begin their advert with Paloma cocktail as they believe it has a sharp image that facilitates one to attend to a particular event or occasion. This is the smartest, most effective strategy to differentiate this brand from other competitors. Don't use plagiarised sources.Get your custom essay just from $11/page
Relationship differentiation
The staff of 913 Whiskey Bar and Southern kitchen, demonstrate competence, courtesy reliability, and responsiveness with their customers. They have managed to create an emotional bond with their customers by ensuring they deliver this product on time and resolve any arising issues quickly and accurately. The staff knows how to solve complains from their customers effectively.
Price Differentiation.
913 Whiskey Bar and southern kitchen, the price of this product was subject to negotiation with customers as they saw it doing well and didn’t take advantage of their client preferring this juice. The cost of this juice is relatively fair compared to other drinks, and everyone can afford it.
Service Differentiation
This restaurant has focused mostly on how to differentiate on service. They employ to train their staff and is known best customer service skills. In 913 Whiskey Bar and Southern Kitchen, when Paloma cocktail is ordered, it takes less than a minute to be served.
Promotion strategies Used by 913 Whiskey Bar and southern kitchen to Market Paloma cocktail
Sales Promotion.
913 Whiskey Bar and southern kitchen refer to Friday as Black Friday, and, on this day, they have discounted their prices on their products. They also offer a free Paloma cocktail with the purchase of a meal.
Advertising.
913 Whiskey Bar and southern kitchen advertise Paloma cocktail by use of broadcast advertising, through television and radios, and also billboards on strategic points like a roundabout.
Personal Selling.
913 Whiskey Bar and southern kitchen sales people do door to door selling. They stand at the entrance of supermarkets during weekends and holidays and sell this cocktail to customers on their way out. They also do field selling and demonstrations, as well.
Social Media.
913 Whiskey Bar and southern kitchen advertise their products on social networking like Facebook and LinkedIn. Also, photo sharing on Instagram and snap chat. They demonstrate how to make a Paloma cocktail on youtube and Facebook live.
Publicity.
913 Whiskey Bar and southern kitchen provide umbrellas.t-shirts and table tents to their clients with the message of their products. Also, the restaurant has printed calendars, diaries, and billboards.
Safari Whiskey Bar and Southern kitchen is a competitor of 913 Whiskey Bar and southern kitchen. It uses the following promotion strategies:
Social Media. They mostly advertise their products on Facebook and LinkedIn. They have a Facebook page where they advertise their products.
Publicity. They had once printed umbrellas and t-shirts but stopped meaning it didn’t work on their side or tit was not cost-effective.
Advertising.
They advertise their products in newspapers and business journals. They target their clients who read daily newspapers.
Sales promotion. Mostly this is done indoors. They target their customers and give them gifts once they buy their products.
Personal selling. They deliver their products to identified customers. It is rare to find them in fields selling their products.
Conclusion
A successful business is subject to promotional services they offer. Great promotion strategies are vital for companies’ continuity and growth. There are those companies who prefer one method of marketing while others prefer different ways. What is essential is the use of best strategies that meet desired customers effectively.