The growth of non profitable organizations in the world

The growth of non profitable organizations in the world

The tremendous growth of non-profit organizations in all parts of the world has called for a great need for marketing. There are two main ways of conducting a research methodology; the qualitative and quantitative research methodology. In this research, we used a quantitative research methodology because it suited the nature of our data. More specifically, we prepared research surveys comprising of predominantly open-ended questions seeking answers about marketing in non-profit organizations. Additionally, the survey questionnaire was made of 12 research questions, which were divided into demographic information such as age, gender, education, and the main research questions. Some of the details prompted in the research questions included; renown NPO’s, frequency of exposure to marketing by NPO’s and attractiveness of ads, among others. Similarly, we got the opportunity to ask some additional questions to back up what was contained in the questionnaire document and for more precise results.

For security purposes, trustworthy and honest reasons, we briefed our respondents about the aim and objectives of conducting this research before embarking on the data collection procedure. Also, we assured them that their private information, as disclosed during the survey, would not land to unauthorized hands. Finally, we used WhatsApp on our iPhones as the main channel for conducting this survey, a process that took a few days to complete.