Airbnb that has combined marketing with impact

Airbnb that has combined marketing with impact

I agree with the author that compies should move beyond the concept of CSR. The best way forward is by understanding the role played by the company towards there stakeholders being the employees, government as well community (Wong and Dhanesh, 2017). The firms should also understand that they do not work in a vacuum, and there is always a give and take relation with the surroundings. Having a good understanding of this concept will help them to follow the CSR practice in the best way (Luo, Wang and Zhang, 2017). And of course, the purpose should always be higher than the CSR activity; hence, it is best to motivate the employees to be ethical in their operations (Karataş-Ozkan, Nicolopoulou and Ozbilgin, 2018). A CSR panel should also be appointed in the company to assess the opening activities. They should also make a fair effort in involving the employees towards the more significant cause. In this respect, it will be best to quote some purpose-driven brands such as

Airbnb that has combined marketing with impact (Bekmeier-Feuerhahn, Bögel and Koch, 2017). It has always encouraged consumers to donate International Refugee Assistance Project. This has not only helped to promote itself as a brand that impacts society but also made loyal consumers (Li and Blumberg, 2018). Can you name a brand in UAE whose CSR activities have made a more significant impact on society and the environment in particular? And if yes, what have they exactly done?