Business Planning for the Albany

1.0 Executive Summary

Albany “A theatre based in Deptford, South-east London” for arts and creative development is a non-profit organization that is expanding and finally have a permanent office and home. This business plan mainly concentrates in the first year of the business operation.  This means opening the theatre, its operations mainly through creative programming, marketing, sale of products and services, and sourcing of funds. We are seeking funds to add to our previous savings. Other sources of funds include donations, where the money will be used for initial start-up expenses to be used for paying rent and other expenses. Our annual revenue will come from membership registration, sale of products and services, fundraisers, and government grants.

Several alliances have been formed with other organizations and businesses; this will ensure Albany becomes successful. Our business goals for the first year have been categorized into the following;

1. opening of Albany successfully
2. generating revenue from the sale of products and services, sale of tickets and fundraising
3. ensuring the gross profit margin is high
4. Rising of revenues from grants to develop and maintain membership.
5. We are recruiting new audiences through outreach services.
6. Including outreach as the main goal to include various audiences.

Albany’s main mission is to provide a cultural alternative in the film industry as well as celebrating, nurturing and promoting the art of film making. Albany is aimed at providing a platform for enjoyment, learning, and discovery. It will also be an ideal workplace that promotes inclusion and respect and encouraging the development of creativity and innovation of ideas.

All the product s and services that will be provided by Albany will ensure the organization’s mission is achieved. The products and services quality is ensured, and it will be based on creativity and imagination, ensuring the customers’ needs are met. Our target market includes those people who appreciate arts and cinema in particular and are willing to experience an alternative experience in the films and arts industry.  The biggest part of the pie represents our target market, but we also strive to accommodate the smaller percentage in the pie, we are targeting certain markets to ensure this support is developed.

With our main focus being on film and related arts, Albany will be the ideal place for film appreciation and enjoyment of all related art activities and film.  our marketing strategy mainly includes membership development, Albany newsletter, direct mailing to our client, onsite marketing of our product s and services, radion and television commercials, brochures and online sites like facebook

1.1 Objectives

Albany business goals in the first year include;

1. opening up a place in Deptford with help from partners, donations from individuals, and businesses.
2. To achieve a high-profit margin of at least 65% from the sale of our products and services
3. , developing and maintaining a very strong membership base and different levels of donorship.
4. To develop an outreach program, including the opening of new branches and provide the ultimate programming tools fo arts.