brand competitiveness in the Arabian market

3. Abstract

Factors that affect brand competitiveness in the Arabian market are features of the product, number of sellers, entry barriers, availability of information, and location of the brands.  All five factors depend on the way the brand treats its consumers. Thus, the study has evaluated the importance of organizational behavior to discuss the factors affecting market competitiveness among Arabian brands. The entire study has depicted the purposes of Arabic brand competitiveness. The importance of both qualitative and quantitative methods has been used to analyze the facts that affect the brand competitiveness in UAE. A direct interview session has been arranged to justify the qualitative research approach. On the other hand, an online survey among the consumers and business entities has been conducted to predict the expected result and possible outcome of the factors which affect competitiveness. Significant findings of the analytical study have been demonstrated, stating the issue of the impact of the factors affecting competitiveness.

4.

The purpose of the entire discussion  is to find out the importance of product, the number of sellers, entry barriers, availability of information, and location of the brands on the competitiveness in the Arabian market.

5.

Both qualitative and quantitative research has been conducted to assume the effect of the factors which impact on brand competitiveness.

6.

Results of the study are as follows:

• Product features significantly impact on increasing competitiveness in the Arabian market.
• The entry barrier reduces the potentials of new market entrants, which decrease competitiveness.

7.

The study has correctly identified factors that increase or decrease market competitiveness in the Arabian market. A more market analysis is required by the Arabian brands to be more accustomed to competitiveness.