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Hug your haters.

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Hug your haters.

Introduction

Hug your haters is a book written by Jay Baer and was initially published in the year 2016 on march. The title “hug your haters” suggests you should be able to relate well with the people who annoy you or don’t appreciate you. Jay Baer has arranged the sections of the novel” hug your haters” in a manner that communicates to the people with clarity; hence, the book is a success. In this book, Jay Baer talks about how business companies should handle their hateful customers and how to use them to better their business. Often business is faced with the challenge of offensive customers, and this books helps you learn how to make them your best customers. The author’s objective is to help business companies better their services by understanding how to handle their customers.

The haters

The book “hug your haters” helps us to identify the various types of haters. According to the book, there are mainly two types of haters associated with business transactions. The haters are the “offstage haters,” who the book defines as the type of hates who express their accusations or complaints straight to the business company. The other haters are the “onstage haters,” who the book defines as the haters who make their accusations openly to the media, for example, through the social platforms in the media. Haters mainly express their dissatisfaction with the kind of service they were offered or the type of goods they received.

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Positivity

The author of the book hug your haters emphasizes on how you can use criticism to your advantage. In my opinion, Most of the time, business companies tend to feel corrupt or demoralized when they receive complaints from customers. Some customers can be annoying to the point of deciding to terminate your business relationship, which is not the case in this book. The author shows how you embrace the complaints to enhance the prosperity of the business.

Action taking

The author of the book takes his time to further explain to the reader how important it is to respond to the customer’s complaint. In chapter six and chapter seven, he expounds on how to deal with both “offstage” and “onstage” haters.  The author encourages the readers to use the customer’s complaints to find out what they can change to ensure their customers are served better in the next cases. As the author says, “haters are not your problem… ignoring them is”. In my opinion, more customers don’t dare to complain, and you can lose them without even knowing the cause. According to the author, most customers who complain don’t leave when the business takes the action of solving the issue hence retains the customer and also better the company. Criticism also helps the company recognize its weaknesses and turn them into strengths.

Reviews on the internet

Since not all complaints are made the business company directly, the author has also suggested that businesses should ensure they check on what people are saying about the business. The author has also suggested the industry should focus more on the negative comments and reply to them wisely. The company should also control what the public sees about them on the internet and ensure it is favorable to the company and attracts more customers. In my opinion, social media can be used as an excellent platform to market the company, although it can also destroy the company if the negative complaints are not handled.

Conclusion

The “book hug your haters” is a very engaging book and enjoyable to read. This book has excellent ideas on how to hug your hater in the business aspect by taking their complaints positively and react towards ensuring the customers are served to their satisfaction. In my opinion, the book has been a great success since the author has managed to reach the intended audience by using a language that helps the reader understand more. I agree with all the author’s ideas in this book, and I would recommend it to all the people trying every day to make their businesses successful and those having trouble to embrace negative comments.

 

 

 

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