4Ps
Product
Jade Electrolysis has two product divisions; electrolysis treatments and the franchising package. Electrolysis treatment helps in removing unwanted facial and body hairs. On the other hand, the franchising package offers training programs, top-line equipment, locum service, proven marketing and branding, priceless experience and expertise, and marketing strategies that support the expansion of the business. The two categories of products requires Jade Electrolysis to learn about growth, manage others, and also comprehend the regulatory environment.
Price
Jade Electrolysis adopts a market-based pricing strategy. This strategy supports the business towards standardizing the rates by comparing them with competitors such as Laser Hair Removal. However, the prices may rise in the future because Jade Electrolysis anticipates integrating new services such as micro-needling and fat reduction.
Place
Jade Electrolysis has 11 locations, of which ten are in BC, and one is in Oakville. The mentioned locations provide the service of permanent hair removal as well as a local anesthetic. Other places such as Surrey, Richmond, and Kitsilano started a trial for two devices. TruSculpt that removes fat permanently, and it allows skin tightening, and the other is the Secret that offers micro-needling. Besides, the company also has a website where people can book appointments, and it displays the services offered.
Promotion
Promotional strategies like the use of different social media platforms such as Facebook and Instagram can help Jade Electrolysis to manage its online reputation. The company may also consider advertising on popular television shows or use celebrities to reach a larger audience.