marketing through newsletters at GoLearn

 marketing through newsletters at GoLearn

When doing marketing, you should see your clickable ad as the first step in your customer’s buying journey.

Besides, you should also make sure to build your newsletter recipient list so that over time you will own your marketing channel for your customers. You can learn more about marketing through newsletters at GoLearn.

Top 3 Channels

Social Media Marketing

The social media is an essential channel for advertisement, but companies are still hesitant to advertise through them. Always, there may be no reason for it: Research from Envision shows that marketing on social media – and especially Facebook – is more effective than other digital advertising firms.

Facebook, Twitter, Google+, LinkedIn, and all kinds of other social media are in fashion, and all companies must have at least a Facebook page, a Twitter profile, blogs, and a YouTube channel.

Not infrequently, a company’s efforts in the area stop when the Company creates a profile, page, blog, or channels, which is not just a Danish phenomenon. In late 2011, the research house Forrester Research concluded in a report just this based on a survey conducted by US marketing professionals.

Furthermore, 76 percent of respondents thought that social media is essential in brand building, and 72 percent that social media is necessary for customer loyalty. Finally, 59 percent of marketing executives thought that companies that do not understand and embrace every aspect of social media would succumb within a short number of years. As many as 71 percents thought business could gain business benefits from using social media. Still, only 33 percent of them had a long-term strategy for how they wanted to make sure their business became a social business.

Search

Search means that you buy keywords from a search engine or digital media, such as the blue newspaper. It is incredibly useful in capturing customers who have no loyalty to a particular webshop and are looking for a specific product, such as a coffee maker, printer, cot, or anything else.

The modern customer does thorough research before making a purchase decision:

1. They seek information from digital guides
2. Look at google images to find the product that appeals to them most aesthetically
3. Reads publicity in digital forums, blog posts, and newspaper articles
4. Once they decide which model they want, they will find the page that offers the lowest price.

In this process, your purchased keyword can help you get the customer past your store if you have not landed a top 1 ranking through your SEO work.

In other words, if you have the right product at the right price, your search advertising will ensure that the customer buys from you. Therefore, Search is a good part of an overall marketing strategy.

BUT, when you do search advertising, you get no branding value out of it. It’s a little like advertising on Amazon: you get sales, but it’s all under the big corporate brand.

In my time at Min-Mave.dk, I have seen an incredible number of companies close down over the years because the baby and children industry is an industry with the extraordinary competition. One of the significant reasons is huge search marketing budgets, without a strategy to convert customers into loyal customers. It’s a bit like peeing in your pants. You always have to pee more to keep warm.

Digital media and influencers

When you buy digital advertising from a digital press or influencer, you get a premium experience that you do not get through social media and search advertising. If you count on reach and top of mind effect, it is not more expensive. You get what you don’t get from the Silicon Valley giants:

• Creative saving and guidance
• Professional copywriting of skills used to communicate with the target audience
• An information-seeking context that matches your brand and message
• A wide range of digital marketing channels
• Ongoing evaluation during the campaign process
• You support Danish media and including free independent information to the Danish people :).

Digital media for your search profile

Studies show that 90% of all women seek information on social media, forums, and blogs before making a purchase decision. Therefore, a large part of an effective search marketing strategy is to buy reviews, mothers test, and advertorials with digital media to build your search marketing strategically.

For example, if you search for “Nile Earth Skin Care” on Google, you will be greeted on page 1 in Google by Adwords, good organic rankings, and influencer notices. It is a perfect strategic search profile that makes it easy for the customer to research the product and then buy it.

Digital media for branding and top of mind

Digital media has a wide range of channels that allow you to provide in-depth information in articles, stackable information in newsletters, and flash information on display. Also, there is the opportunity to work with creative native campaigns that engage and influence users more deeply. It is the perfect palette if you want to work with branding and make sure you are top of mind the next time the customer has to make a purchase decision.

Influencers Bloggers, professionals, and other influencers have the particular advantage of being real people. Although paid to say beautiful things about a product, they are not actors or journalists and the environment in which they showcase a product is not a theater scene, but a real environment. Studies from i.a. Babycenter.com shows that it makes a big difference to the impact a message has, even though everyone today knows that you have to pay for bloggers’ services.

The downside of marketing through digital media is that you get the best effect if you set aside your time to engage, as well as listen to the media you booked. The press knows its readers and the tools that perform best for your campaign KPIs. I’ve seen an awful lot of expensive marketing campaigns fail because there was no time to follow up or if the media agency or an advertising agency came up with ideas that didn’t match the medium.

• And as with the other digital marketing practices, remember to grab your customers. In reality, if your KPIs are sales, so make sure your campaign landing page makes it incredibly easy for your customers to find your offer and buy it when they click into it. I have seen campaigns that generated many thousands of clicks but did not convert a single sale with the advertiser because their sales funnel was opaque to the customer.
• Context
• When we look up an article on facebook at the Min-Mave editorial office, on average, we convert 0.3% of our reach to read the article while we convert approx. 2% of our reach when we look up an advertorial on Min-Mave.dk. That’s because of the Context.
• When your customers are on Facebook, they are there to see what the girlfriends are doing and communicate. When they are on Min-Mave.dk, they are there to look up information about pregnancy and children. Therefore, they are far more open to reading about new products that are aimed at pregnant women and mothers when they visit min-move.dk.
• Consequently, Context is one of the big buzzwords in digital marketing these years, and there is good money in investing in marketing that fits the Context. Its means that you need to use your channels to the best of their ability:
• Search for Search
• Social media for conversation and competitions
• Digital media for branding, product information, product reviews, and promotional campaigns

Promotional material

Marketing is a significant investment, no matter how big your business is, so it’s essential that you have a clear idea of ​​the goal of your campaign and set aside time to deliver.

For search campaigns, you need to prepare a good Adwords text. It might sound easy to write a headline + 170 characters that catch your customer’s eyes and convert, but it’s a discipline that many tanned copywriters crack their necks on.

For social media campaigns, use a perfect image, schedule the right time for the attack, write catchy text, and have time to join in the conversation as it scrolls. If you are unsure about the effect, it is worth testing your look. Also, remember that you should never boost a social media campaign before you know if it is catching up.

For digital media campaigns, you can pay for most of it, but often you save a little money if you create banners, text, pictures, video, and more. Material to be useful in the campaign. However, you should always set aside time to approve content and follow-up along the way. If a few hours spent, for collaboration between advertiser, advertising agency, and media, the effect can always earn the hours home in conversion – especially with campaigns for +100,000.