Case study of Frontier Agriculture Limited and the Red Cross Company, United Kingdom.

Case study of Frontier Agriculture Limited and the Red Cross Company, United Kingdom.

Introduction.

Frontier Agriculture Limited is the largest for profit agricultural company in the United Kingdom. At first, it was dealing with primary agriculture whereby they used to plant crops and rear animals hence getting their returns from the sale of these agricultural products. Due to the increase in the demand of such products as a result of demographic adjustments, Frontier Agriculture Limited was gained a lot of popularity and hence their sale per unit value increased accordingly. Demographic adjustments lead to the faster growth of the company from offering low value products to a multicompany having customers from many corners of United Kingdom. Currently, Frontier Agriculture Limited has majored in crop and animal research where they study the anatomy of these organisms hence aiming at bringing more grades of them to the market. The company has a management of over one thousand people and very many subordinate employees. It has a large customer base which has made it very popular. The reason as to why Frontier Agriculture Limited has been in a position to beat competition in the market is due to the development of a strong marketing strategy as well as a competent customer care service where the needs of customers are answered even through the use of an interactive voice control system.

The Red Cross Society is non profit a private company in the United Kingdom. The main purpose of the Red Cross society is that, it was established as a philanthropic movement to cater for the less fortunate in the society especially from the marginalised place. Due to the growth of philanthropic movements due to much desire to fight for human rights, the company was formed and inaugurated to its present side. It is a non profit organization whose main mandate is to offer also emergency responses encase there is need to safeguards health for example in case of  blood donation. Organization also offers rescue services in case of natural calamities for example floods. The company has expanded exceedingly because people don’t want to form non profit making organizations. As far as sources of capital are concerned, the government has the critical role in subsiding most of their activities. Red Cross Society has very many followers who are interested with their services.

Comparison between the Red Cross Society and Frontier Agriculture Limited.

            The two organizations have some similarities but wide differences in terms of their scope and the products they offer as in line with their objectives. To begin with, Frontier Agriculture Limited is a company which has a separate legal entity from their owners. It is profit making organization whose main goal is to increase their outputs in terms of profit maximization. It is therefore profit oriented company. On the contrally, The Red Cross Society is non profit organization which provides services to members. It does not aim at making any profit and most of their funds are obtained from donations. The two companies however have several factors in common. To begin with, the motives of these companies are to make sure that their customers get a maximum satisfaction from their products and survive. Their long-term objectives are also in the same as they are aiming to get a high market share from their customers. Their organizational structures are the same because they both have a well developed scope of activities. Both firms have the Bureaucratic structure whereby their typically and hierarchical arrangement of lines of authority is the same Bureaucratic structure supports that there is well developed communication system and in the two organizations, there is an efficient flow of information between different levels of management, that is from the top level management to the low level management but the top level management plays a more critical role in decision making functions of the two organizations. Finally, both The Red Cross Society and Frontier Agriculture Limited have well defined departments where specialization is a major consideration. All their activities are legalized by the law.

Critical analysis of Frontier Agriculture limited (organizational functions and objectives).

Organizational functions of the company.

In order to show clearly the different functions which take place in the organization, Frontier Agriculture limited has been subdivided in to departments as most of its activities are decentralized, which was made to make management work easy to monitor . Each   of the departments carries out nits defined duties to achieve the organizational goals. Some of the common and important functional departments in an organizational include the following:

Accounting and finance department: This department actually deals with the organizations money. It deals with cash inflow to the organization and cash outflow from the organization. Some of the records it keeps are those concerning payments and supplies.

Sales department: This department deals with the selling of organizations products and services to its customers.

Marketing function: The marketing department deals with the marketing and advertising of the company’s products to enhance and increase sales. This can be achieved through advertising on the media or other means such as use of billboards.

Human resource department: This is the department in the organization which deals with the employees and all the issues concerned with the employees (Storey, 418). This can be in terms of recruiting employees or dealing with their disputes.

Research and development function: The research and development department deals with the identification of new ideas, methods and procedures in the organization. This aims at improving the performance and efficiency of the organization.

Production function: This organizational function deals with the production of the organizations products in the product line.

ICT function: The ICT department deals with the networking of the organizational department. This enhances interactivity of the departments hence aiding in the achieving of the goals.

Administration function: The administration function deals with the day to day running of the organizations activities. This may include how the employees are carrying out their tasks.

The other functional units which may be found within an organization may include the design department and the distribution department which deals with distribution of goods from one area to the next.

How the organizational functions of Frontier Agriculture limited company related with its objectives and structure.

All the departments of the company work towards achieving the goals of the organization. At the beginning of each financial year, the departments or rather various sections set their targets which would help them achieve these goals in an efficient way. For instance the finance department of Frontier Agriculture limited company usually ensures well management of funds in order to fund all those activities to be undertaken in the company and which are required in order required to achieve various set goals. In the presence of a good leadership, the department ensures that there is no misusing of funds. The marketing department on the other hand ensures that the company’s products are well understood by the customers (Baron, 29). This will help in maximizing sales hence recording high profits. The human resource management unit has the critical mandate of ensuring that the hired employees are well qualified. This will ensure quality services and products in the organization, which will in turn attract more customers.

The administration department which is responsible for smooth running of the organization has been in a position of ensuring that every activity is being carried out in the correct manner. This will assist in, the minimization of any disputes which could arise because of poor coordination between various departments. The other unit is the research and development unit (Baron, 35-36).  This unit engages in good research to come up with new ideas which will aid in achieving the desired goals efficiently and in the required duration with the assistance of the operations department. Lastly, the sales department makes sure that it engagers in selling to the maximum as per the set target. This maximum selling will actually result to high profits hence prosperity of the organization.

Impact of the interrelationship between different organizational functions to the organizational structurure of Frontier Agriculture limited company.

The interrelationship between the functions of various departments in the organization has resulted to a huge impact to the organizational structure. These are discussed below.

Marketing department the company communicates the image of the organization to outsiders.  has various functions. Some of these functions may include the following;

• Advertising on the organizations products. This is done mainly to make customers be aware of the available products in order to increase sales. It can be done through media or other means such as use of billboards or even personal selling.
• Designing marketing strategies. This actually helps the organization in achieving its goals.
• The marketing department engages in market research to come up with new ideas which help the organization to carry its activities in a proper manner.
• It takes part in organizing the events to take place in the organization.
• The marketing department is responsible for the development of new products in the organization or modification of existing ones.

Finance

The finance sector is responsible for various functions as follows;

• It ensures the management of cash flows in the organization and ensures availability of sufficient funds.
• It is responsible for giving financial advices to the organization.
• It works well with managers to help them come up with good decisions.
• It is its role to come up with the organizations budget.

Human resource management

The human resource department deals with issues of employees among other roles including;

• It helps the organization to attain its goals in the best manner by providing best employees.
• It helps to utilize the scarce resources the organization in order to get proper profits.
• It helps to maintain to fullest, the employees job satisfaction. This hence ensures motivation among the employees.
• Human resource management ensures that the employees perform their duties in a good way.

Operations unit

The operations unit in an organization has various roles to perform. Some of these functions include the following;

• This unit is responsible for the management of the organizational resources to avoid misusing of them.
• It helps in the process of coming up with the organizations budget.
• It is also responsible for the setting of organizational goals and also the planning process.
• The unit has a role of communicating and giving out outlines to make sure the departments are working together.

For better performance in any organization these departments should be working together and be well integrated (Storey, 416).The marketing department should be in a place to determine what resources it requires to carry out marketing process and get this from the finance department following the required channels. The human resource management department ensures that all the employees from the different units are carrying out their duties in the required manner. On the other hand the operations unit should take care of all the activities taking place so that they are in a smooth manner in each of the departments which will improve efficiency.