Online retailing
Online retailing is a platform that allows consumers to search, find, select, and buy products from various online media. It is an effective e-commerce platform for online buying and selling.
Yes, I think it is disruptive innovation. Reasons are as follows:
- It is created a new market with a primarily expanded market
- It has created a value network among its target customers
- It has almost disrupted the conventional bricks and mortar market and has created a new genre of buying and selling.
Online retailing is an easy to access market, which has increased the consumer engagement reducing the overheads. Hence, it has allowed customers to choose their preferences from a large stock that has helped to create a new market genre. Thus, it is disruptive innovation.