SOCIAL NETWORKING AND BUSINESS

SOCIAL NETWORKING AND BUSINESS

PART A

Social Media

Social media is referring to the collection of internet communication channels which dedicate to society oriented input, associations, interactions, sharing of content and related collaborations. In today’s technological innovations social media is a networking tool which is used to link people together virtually with regards to their location as long as internet access is available. Unlike before, people depended on phone calls, fax and emails for updating each other (Tipton, H. F., & Krause, M. 2016).

There has been clear evidence of social media application in spreading information about various disasters or current affairs. This paper defines multiple social media tools which can be used for disaster recovery. They provide numerous features that assist in disaster recovery planning. The social media tools applicable to disaster recovery planning includes Facebook, Twitter, Google Plus, Wikipedia, LinkedIn, and Pinterest.

Facebook- this is a free social network portal that supports users to register their profiles, upload digital media, share information and keep contacts with virtually everybody they are linked with. It also supports various tools which support discussions, causes and campaigns. There is evidence that it has been used in case of disasters such as tsunami to enable people to mark themselves as safe or unsafe and share information associated with recovery planning(Kendall et al., 2018).

Twitter- this is a microblogging platform which allows users to broadcast and share information referred to as tweets and has a feature for concerned individuals to follow up issues utilizing various platforms and internet-enabled devices.

Google plus- this is a social networking tool which is designed to replicate online interactions even if they are not connected to the internet.

Wikipedia- this is an open source encyclopedia where the individual can update contents without limitation once you are a registered member.

PART D

The following tips offer the best practices of using social media in the business environment. It is essential to use abbreviations when promoting your business or brands since most people are prone to spelling mistakes, therefore, it is necessary always to develop a list of words called hashtags which will be used to refer to the business. It is detrimental to connect all your business associates through a group or business page. Utilize social networks management tools such as HootSuite to assist in managing your business profile and associated posting such as product updates or introduction of new product and service brands(Tipton, H. F., & Krause, M. 2016).

It is crucial to enable the sharing feature on your social networking platform so enable interest individuals to share and spread information relating to your business on other social network platforms. Always feel free to invite people to like your products, comment and provide reviews on your business profile, this will enable one to determine what their customer’s interests are. Always maintain the online presence to allow you to identify negative feedback and deal with them effectively to prevent indentation of the business image. Publish your postings during night time or weekends because of this when people are free to browse social media websites. Always make your advertisements look professional and appear in the same context as other favorite successful content(Kendall et al., 2018). Only publish on social media what adds value to your business not otherwise. It is of good business strategy to distinctively and clearly define your ROI. It is also important to keep following customers and seek them to publish their positive feedback on business site as the testimony to gain public confidence.

Reference

Tipton, H. F., & Krause, M. (2016). Social Networking. In Information Security Management Handbook, Sixth Edition, Volume 6 (pp. 86-91). Auerbach Publications.

Kendall, T. A., Cohler, M. R., Zuckerberg, M. E., Juan, Y. F., Jin, R. K. X., Rosenstein, J. M., … & Palihapitiya, C. M. (2018). U.S. Patent No. 9,984,391. Washington, DC: U.S. Patent and Trademark Office.