GRAPHIC ELEMENT ASSIGNMENT

GRAPHIC ELEMENT ASSIGNMENT

This paper is about an assignment on Graphic Element Assignment. For this paper, I have chosen my symbol to be the logo for Alexander Keith’s brewery company, as illustrated on the previous page. The paper will, therefore, seek to analyze the symbol of the logo, and try to identify some relationships between the emblem and Atlantic Canada. When I first came across the symbol, I was in my lower grade (Ceballos et al., 2017). The emblem was common on many of the bottle tops that I used to help me understand my mathematics concepts in the lower grade. The logo was so captivating in my eyes, and since then, it has remained to be one of my best photographic memories of all time. I would like to add that the symbol was not only unique to me, but also all of my classmates during our lower grade education. We could always clean our bottle tops with saliva and our handkerchiefs so that the logo was still outshining (Engelhardt et al., 2019). Since then, the symbol did not stop following me; I have come across the logo on very many instances, especially on adverts, magazines, and billboards. Some several attributes or qualities excite me about the logo. It provides a detailed description of all products from the company in the absence of words. It is an excellent example of a picture that talks a thousand times than words.

Alexander Keith’s brewery logo is a symbol that is made up of the name “Alexander Keith’s Nova Scotia Brewery” plus a picture that is similar to a passport-size photo of an antelope with long branching horns (Bellamy, 2019). The logo also has some texts that show the year of establishment of the company. The logo has its symbol represented by a mixture of several colors, which include yellow, red, and black. The logo was designed in the year 1820, the same year that Alexander Keith’s brewery company was established. Alexander Keith’s brewery company owns the rights to the logo.

Unfortunately, the online sources do not provide for who was the artist behind the Alexander Keith’s brewery logo symbol. However, the logo was first implemented in Leuven (Belgium), where the mother company for Alexander Keith’s brewery was based (Grandvaux  & McCormick, 2019). However, after a series of changes in ownership of the company, the company was moved to Nova Scotia in the Atlantic Canada province (in Canada), where it has its headquarters from then to date. This is to means that the symbol first got to Canada in the year 1928, as it was the year that the company got to Canada. As a multinational company, the logo experienced design challenges because of the need for all-inclusivity of all the places that their products reached.

From the reading excerpt, Jung argues that a symbol must represent something that could be vague or hidden from the immediate look of a symbol. In the case of Alexander Keith’s brewery logo symbol, the designer was careful to incorporate the name of the home town on the emblem. However, I concur with Jung’s Claim that no one can thoroughly analyze a symbol to unravel its entire meaning without the help of the designer or owners (Jung, C. (1964). As much as there is a connection between the symbol and Atlantic Canada (Because of the name of a town on the logo), I admit that there could be other hidden meaning that we are not able to unravel from the symbol. The meaning could be vague that it does not capture our attention, or it could be hidden from our immediate interpretation of the image.

References

Jung, C. (1964, pp. 3-4). Man and his symbols. London: Aldus Books.

Ceballos, G., Sembrant, A., Carlson, T. E., & Black-Schaffer, D. (2017, October). Analyzing graphics workloads on tile-based GPUs. In 2017 IEEE International Symposium on Workload Characterization (IISWC) (pp. 108-109). IEEE.

Engelhardt, Y., & Richards, C. (2018, June). A framework for analyzing and designing diagrams and graphics. In International Conference on Theory and Application of Diagrams (pp. 201-209). Springer, Cham.

Bellamy, M. J. (2019). Brewed in the North: A History of Labatt’s. McGill-Queen’s Press-MQUP.

Grandvaux, N., & McCormick, C. (2019). CSV2018: The 2nd Symposium of the Canadian Society for Virology.

Baechler, F. E., Cross, H. J., & Baechler, L. (2019). The geology and hydrogeology of springs on Cape Breton Island, Nova Scotia, Canada: an overview. Atlantic Geology: Journal of the Atlantic Geoscience Society/Atlantic Geology: revue de la Société Géoscientifique de l’Atlantique, 55, 137-161.