Primary products of Nike
Primary products of Nike are as follows:
- Athletic footwear and apparel
- athletic and recreational products
- Various sports equipment
It serves the service sector economy under the apparel accessories sports equipment segment.
Currently, the service sector is one of the most significant contributors to the USA economy. The market share of the sector is more than 75%.
Yes, Nike has a strong position in the service industry. Beating most of its competitors like Adidas, Puma, and Under Armour, Nike holds the highest number of the market share of more than 34% in the service sector industry. The market share of Nike slightly declined in 2017. However, the company has still managed to gain momentum, becoming the owner of the highest market share.
Three most significant competitors of the company are as follows:
- Adidas
- Puma
- Under Armour
Nike has maintained consistency in gaining a competitive advantage over the year. The trend of the last eight years has clarified that it is miles ahead from its competitors in terms of gaining market share. It has established itself as the most significant competitor owning 34.7% market share. The closest competitor of Nike is Adidas, which holds only 22% market share, followed by Puma and Under Armour.