The Federation of football association (FIFA)

The Federation of football association (FIFA) is an international organization formed on 21 May 1904 in Paris, France. FIFA is the body governing the world football, and it is one of the non-profit organizations. Its principal aims are to oversite on the international competition among the founder’s nations such as Belgium, France, Netherlands, Spain, and many other states. The members of the organization have increased to about 2010 countries over the past years; the members have been divided into regions according to their location. There is a total of six areas, namely: Asia, Africa, Europe, North, and Central America, and South America. FIFA has several objectives, such as growing football, to become an international game, that is making sure that football is accessible to everyone in the world, and providing fair opportunity in the football competition. FIFA generates the world cup games for both gender as one of the ways to achieve its objectives of making football an international match, in which it creates an approximate of US$1.3 billion from sponsorship to support its activities. The purpose of FIFA is for sport governance, and it is headed by various organs, including its president, who is elected by the FIFA congress. FIFA head quotes were relocated to Switzerland for easy accessibility.

External analysis

Federation of International football association growth depends on the portion of external conditions. These terms are specified in the PESTEL analysis. The PESTEL analytical model defines external factors that present threats and opportunities in an isolated or macroeconomic environment. Taking FIFA as an example, the PESTEL analysis shows external factors that influence the company’s strategic decision making. As one of the largest companies in the global sports, FIFA should deliberate these external factors to guarantee a profit-making advantage in the industry, specifically in light of the presence of highly competitive participants like the international Cricket Organization and the international Olympic council. PESTEL analytics defines the key components that the company should develop in their strategy. To maintain its place in the sports industry, the company must consider threats and opportunities built on external factors that regulate the conditions of the outer or macro-economic environment.

Political conditions influence political factors: The business of FIFA games. This section of the PESTEL analysis model addresses the impact of government in a remote or macro-economic business environment. The following external political factors set some of the company’s policies:

1)      Improved support from the government for better infrastructure 2)      Free trade extension policies 3)      Stable or fixed political climate in countries In most major markets, steady political positions have allowed the company to expand its business in these zones. Besides, the spread of free trade policies has helped the company to enter the foreign market more effectively and quickly. Moreover, government support for infrastructure development continues to improve, especially in developing countries, which provides the company with further opportunities to expand its business in these markets.Economic factors: The following external economic factors fixed some of the company’s strategies:1)      France’s economic depression2)      Financial situations and stability in developed markets3)      Rapid growth in emerging markets As the company provides its products in developed markets such as the United States, which are relatively fixed or stable and continue to grow slowly but steadily. The company also has the potential of accelerating growth by expanding its operations in rapidly developing countries. As production costs and production capacity increase in the production chain, the rapid development of new markets threatens FIFA as well. Besides, the downturn in France’s economy is also at risk for the effects of the company. External Economic Factors in this portion of PESTEL analysis displays that the company must make emphasis on international expansion strategies, whereas implementing new techniques to measure economic growth in developing countries. Social factors: These subsequent social factors secure sure of the corporation’s plans:1)      Developing countries increasing the wealth of individuals2)      More considerable highlighting on the safety of the products3)      Increased optimistic attitudes towards leisure The company has the opportunity to attract users to enhance personal well-being. Besides, the company has the opportunity to develop safe products and use marketing campaigns that focus on the safety of shoes, accessories, and clothing. The converse may also bring together new product development strategies to encounter the demand for entertainment products. Technological factors:

The following technical factors lock some of the company’s tactics:1)The rise in investment for research and development between the companies2)Fast eradication of technology 3)Everyday use of mobile phonesThe increasing investments in R&D between the companies are a threat to the Federation of International football as these challenging companies try to cultivate better sport and entertainment. Rapid contracting out technology also threatens the company as it lays a burden on the company to increase its product development efforts. However, this external element allows the company to integrate advanced technology into its products. In this regard, the company has its products for attracting customers through cellphones or online. Environmental factors: The following environmental factors catch specific of the business’s strategies:1)      Increase in environmental laws 2)      Climatic fluctuations3)      Methods and procedures between the firms to increase the sustainabilityImprovements in environmental regulations have formed opportunities for the company’s environment and sustainability initiatives. The company can also use these programs to combat climate change, which affects the supply sequence and the ability of the Federation of international football association entertainment services. The growing sustainable plans and methods threaten the business and put more pressure on flexible operations in the industry. However, this external element allows the company to improve its durability further. Legal factor: Legal factors affecting the business’s plans and strategies:1)      Up-gradation of laws regards employment in developing countries 2)      Improved laws related to consumers in emerging economies3)      Improvement in safety and health instructions  There is a danger of reforming labor laws in developing countries, as this will increase the cost of labor in many factories of the business. Though these external factors allow companies to enforce higher standards in terms of employment and work. FIFA has the chance to recover its reputation and brand image by focusing on customer gratification through the marketing of Sport and entertainment services as well as its safety and health instructions.

Internal analysis

The Federation of international football association (FIFA) is known for the provision of football and entertainment services such as video games and sponsoring sports activities such as the world cap. The company has an international network for distribution, and it sells its products on its own retailer’s chains, online stores, and websites. The SWOT analysis for the company or business:

STRENGTHS

1 It has an approximate of 250 countries as its members, and this has helped the organization to raise more capital to support its activities.

2 It has successfully monitored and organize football since its start; for example, the world cup helps the organization to achieve its objectives. 

3 It has a sound communication system to broadcast its activities, and this helps the organization to advertise its product to attract more customers to support them by purchasing their products.

4FIFA has been able to spread football throughout the whole world, making it one of the most popular sport. It has organized football tournaments in different states to sell its services and products.

5 FIFA has a reliable brand name and capital investment for its smooth management. The brand name is popular among the youths as it sponsors many famous football tournaments, which have to increase the sales of the organization tickets. This has increased the organization’s sales, making it active economically.

6 FIFA is associated with one of the world top brands like Adidas, which has firster its popularization. These brands have popularized the organization’s name and the services it produces. These other organizations, in collaboration with the Federation of international football Association, helps in the popularization of its product.

WEAKNESS

Some of the drawback that the organization faces are:

1.FIFA has failed to popularize itself even when the football game is becoming more popular, and many do know the organization as the football club gets more popular

2. It does not give priority to the international friendlies as expected. The organization has failed to pay attention as scheduled to the friendlies as a way of supporting football.
   3. FIFA has been unable to make football more affordable for all as the lower teams are not allowed to play against the high ranked clubs
3. It has failed to get rid of corruption and racism in football

THREATS

Federation of International Football Association faces some challenges which need to be addressed for the survival of the organization in the competitive market; these factors include:

1. Corruption and no free and fear election of the officials, the organization faces a lot of crime in its operation, which has led to the embezzlement of the funds. In May 2006, the organization secretary-general was involved in contract scandals such as the selling of tickets and many more.
2. Racial discrimination among its members. These are the significant challenges that the organization is facing and have failed to getaway within the football industry. There is a lot of racism in the organization, and also in the FIFA football clubs, this limits its objectives of making the game free and fear.

COMPETITION

The Federation of international football association also faces competition challenges which need to be addressed and to come up with a suitable strategic plan to encounter the obstacles. Some of the organization’s large competitors include:

1. The international Olympic committee, the organization, is one of the largest industries in the sports sector, and its continuous growth has exerted a lot of pressure on the Federation of International Football Association. It also provides sponsorship to football teams creating fear of invention in the football field. This exerts a lot of pressure to n the Federation of international football Association.
2. International cricket council, the organization focuses not only on cricket games but also have the interest to venture into the field of football due to its large market. This is causing a significant threat to the Federation of International Football Association and its Operations.

Strategic options

The first product of the company is to offer football and entertainment services such as video games. Strategic options available to the company based on environmental analysis are as follows

Option 1: Target Market

This helps to target different groups of ages ranging from teenagers to the professional levels of age from 21 to 36. The playing station was designed for females as well as for males with different patterns and variations for both of them. This product is also offered in a unisex range to facilitate the consumers. Marketing strategy for the chuck targets the mid, upper range, and zero range income sets. They mainly focused on an approach based on environmental analysis lies in the young compeers grounded on lifestyles that lead to the result of this strategy, primarily concentrating on the sales of the services.

Option 2: Segmentations

The Federation of International football association is the leading shoe business that privileges to have developed an independent concept, and its Chucks brand enjoys this market position. According to the demographic divide, the age group is divided into three sections, 14 years, 14-20 years, 21-36 years, and over 35 years. Income is also divided into income (student) and upper-middle class. In the area of ​​psychological division, FIFA focuses on the rise of materialism, selfishness, and conscious individuals. Converse also recognizes people’s activity on the Internet and target groups via different social media platforms such as Facebook, Twitter, and others.

Option 3: Positioning

The brand is a registered trademark of artists, dreamers, agitators, rockers, and originals. This is a brand that reflects its personality. The brand encourages its customers and, if they are one of them, they should try to co-ordinate. It used to position itself as a sports brand, but now the brand is establishing itself as a “reincarnation of the modern subculture,” a classic game for youth. This product is establishing itself as a modern but straightforward brand. FIFA promoted Chuck’s cultural symbol status in the market and named him in honor of Chuck H. Taylor, a basketball player. This shows the product positioning strategy of the company grounded on the brand image and popular names for marketing the products or shoes.

Option 4: Marketing Mix

Federation of international football association offers products such as the playing stations. The main advantage of this product is that the lines that have classic strokes and are suitable for any aspect. They give each owner a form of expression, free spirit, and creativity. Besides, they are easy to preserve, and teenagers adore them since their low upkeep is due to the simple construction of piece and rubber. The actual advantage of the shoes is their excellent and superb quality. Insert uses two layers of canvas and durable canopy socks to protect your feet. Although not designed for shaking tanks, they feel comfortable and easy to create. Other assistances consist of the ability for customers to purchase custom shoes with custom materials, letting customers develop and choose the color of all boots. In addition to all the types that the Chucks offer, there is a limited version for those who dearth special shoes. Converse uninterruptedly offers online offers to increase sales and keep customers coming to the site often.  PriceOpponents are relatively reasonable at competitive prices. On the one hand, while brands like the playing station which are of quality are sold at a moderately higher price, All-Star Conversions usually cost no more than $35-60. Customers can also buy different shirts for the Reduce and Last Chance category while shopping. Companies typically offer coupons or vouchers at a store that can be obtained the next time you buy. Place Furthermore, to the private adaptation store, the products are distributed to leading retailers on many networks and sold to consumers. Operational brand positioning fallouts typically in better business conditions and lower sales discounts, which diminishes the cost of operations and maximizes profits. Samples are the most prominent examples of the Federation of international football associations and his playing stations (Coskun Samli,2016). Chucks have made the company a global head in the production of screens, which can also be bought from the official website of the Federation of the international football association.   Promotion In addition to price competition, the Federation of international football Association must gain market share through ways to improve brand image and product distribution. Federation of international football Association image was created with general marketing operations and popular sponsorships. Nike has invested $ 4 million in buying the federation products, which has received many vintage ads. The organization’s sales growth had increased after the takeover by Nike.

Recommendation: Option 4 (Marketing Mix)

Despite meeting the growing needs of existing customers and regularly updating its marketing mix to enter the new market, Federation of International Football has always announced a flock of trending footwear for teens and chucks at an affordable range of price. And for decades, the classic and sophisticated combinations of tempo and music made it an attraction for punk rock lovers. Color, elegance, style, and “hot” are important criteria for current footwear design, and the checks answer all of these questions. Besides, brands can facilitate the credentials and assessment of products and can also decrease the risks related to the purchase of new products (Coskun Samli,2016). Knowing the brand of chuck is the link of the customer to purchase each time or on a repeated basis for the sale of shoes. These also are reasonably priced, so customers are more likely to buy them. Alteration discounts and replication proposals play an important part in attracting customers. Profitable documentations can force customers to buy in the playing station repeatedly. Federation of international football association has several factories in major cities across the country, providing a convenient way for customers to buy. The ability to buy on the website and the ability to purchase screens in traditional stores such as Wal-Mart also attracted attention (Rahma, 2019). Federation of international football Association’s method to superstar and celebrities of every class, such as sports and music, has a positive attitude on youth. Because the Federation of international football association is a renowned brand, consumers tend to buy chucks because they are influenced by influential people or control groups.  Conclusion The Federation of International football association is an acknowledged product in the custom footwear manufacturing, and it also maintains its Chucks All Star footwear as “self-inspired footwear.” The manufactured goods are rationally set a price and aimed for the fresh professionals and younger generation of scholars. Therefore, the product is one of the favorites in the market of sport. It represents the channel through change and acknowledgment networks. Overall, Chucks is a successful brand due to marketing efforts. The only shortage is of the supply and popularization if the playing station.

 

 

 

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