factors that influence the relative importance of the marketing strategy creativity
The reviewed article focuses on the factors that influence the relative importance of the marketing strategy creativity and the concept of marketing strategy implementation effectiveness. The authors documented that the performance of the organization is usually maximized when the organization formulates viable and creative marketing strategies (Slater, Hult & Olson, 2010). This contributes towards the achievement of the marketing strategy implementation, enabling the organization to succeed in the marketplace and command a high market share in the marketplace. The authors documented that the stiff competition and cultural tensions are primary hindrances towards achievement effective marketing strategy implementations for the organizations. The managers hence should ensure effective scarce resources allocation to aid in attaining of highest performance for the organization. Managers are required to offer the right directions to the team to aid in the effective implementation of the marketing strategies. The managers are also expected to consider the environment, which poses both threats and opportunities to the organization, and they have the potential of rendering the existing marketing strategy futile.
The article stipulated the importance of considering the environmental conditions which relate to CLO about understanding consumer behavior and formulating the best marketing strategies. The organization can formulate viable marketing strategies upon understanding the environmental dynamics. This enables the organization to succeed as a going concern as well as broadening the market share for the organization (Slater, Hult & Olson, 2010). The study concluded that environmental conditions and business strategies are of great importance in enhancing effective marketing strategy implementation as well as enhancing marketing strategy creativity. This imperative since it contributes towards organization prosperity in the competitive environment which is gauged in terms of productivity and the performance of the organization