Marketing Strategy for K-Pop using Glocalization
You will put together a marketing strategy to increase the global awareness and financial success of a global media product.Your primary concerns in this paper will be making a cohesive argument for a particular strategy to increase awareness of the product. you will need to make specific recommendations for actions to be taken to promote the specific media product chosen and not just general statements about increasing global awareness of any media. For example, if your product is from Korea, you will need to take into account the global flow of Korean pop culture and not treat it the same as you would American pop culture. [unique_solution]Below are a few questions to consider when constructing your argument (these are just suggestions to help prompt your analysis – you are not required to answer all or any of these questions): – How is the media product currently perceived globally? – Is the media product clearly tied to a local culture? How can this local culture be connected to global media flows? – Is there a large diaspora that you could appeal to in trying to spread the media product globally? – How is the media product generally consumed? Is this consumption part of a global media flow? My Professors instructions are above. I want to use Glocalization and Contra-flows for the marketing strategy. I attached the grading rubric and my essay with her comments made on it. Also attached a chapter from class which is the Kraidy file.
You will put together a marketing strategy to increase the global awareness and financial success of a global media product.Your primary concerns in this paper will be making a cohesive argument for a particular strategy to increase awareness of the product. you will need to make specific recommendations for actions to be taken to promote the specific media product chosen and not just general statements about increasing global awareness of any media. For example, if your product is from Korea, you will need to take into account the global flow of Korean pop culture and not treat it the same as you would American pop culture. [unique_solution]Below are a few questions to consider when constructing your argument (these are just suggestions to help prompt your analysis – you are not required to answer all or any of these questions): – How is the media product currently perceived globally? – Is the media product clearly tied to a local culture? How can this local culture be connected to global media flows? – Is there a large diaspora that you could appeal to in trying to spread the media product globally? – How is the media product generally consumed? Is this consumption part of a global media flow? My Professors instructions are above. I want to use Glocalization and Contra-flows for the marketing strategy. I attached the grading rubric and my essay with her comments made on it. Also attached a chapter from class which is the Kraidy file.