Dollar Tree Inc

Dollar Tree Inc

            Dollar Tree Inc. operates as a discount retail shop that sells household goods at prices lower than the typical market prices in America. Dollar Tree Inc. is listed among the 500 best-performing companies in the US by the Fortune magazine. The ranking of companies is done according to the revenues held by the respective companies in the previous fiscal years. The competition facing Dollar Tree comes from Dollar stores and low-end retail markets. The Dollar stores comprise of commodities like health and beauty products, foods and snacks, and different types of inexpensive house ware. The commodities found in the Dollar Tree store are priced at around one dollar to win the market of all the different economic classes. The business strategy is created in a way that allows an affordable market for individuals facing economic difficulties and also for the more affluent customers.

The organizational structure of Dollar Tree Inc. is organized in a way such that protocols are easily followed when addressing issues. The CEO, for example, is at the top of the chart and will only make decisions that cannot be made efficiently by the CFO and the directors. The leadership of Dollar Tree Inc is well organized with clear responsibility that avoids unnecessary confusions.

The strategic plan employed by Dollar Tree is comprised of a series of procedures aimed at achieving the goals of the company. The strategic plan of Dollar Tree comprises of both short term and long term plans aimed at the profitability of Dollar Tree (Richardson, 2009). The first step is making a clear decision that defines the goals of Dollar Tree Company. The goals are well defined with a clear achievement plan. The definition of goals set by Dollar Tree involves the setting of deadlines to ensure that goals do not take a lot of time to be achieved. The deadlines set are in such a way that the beating of the deadline predicts an affirmative goal pursuit plan.

The achievement of specific goals in Dollar Tree is done step-by-step. The specific goals are defined and broken down into sub-goals such that the follow up of the specific goals becomes efficient. The primary marketing strategy by Dollar Tree is the bargaining strategy. The customers to Dollar Tree enjoy the freedom to bargain the prices out to the most comfortable levels. The bargaining power is directly associated with the purchasing power of most customers. Several customers only visit the company stores to try their bargaining power, and in so doing, Dollar Tree has won several customers. The bargaining opportunity takes care of both the customers face economic difficulties and the customers who become regular visitors who have grown into affluent clients. The success of the different goals is made objective by the exact breakdown of the development plans into parts that make it easier for the company to embark on making profits.

One of the most recent strategic plans is the purchase of the Family Dollar in 2014. The Dollar Tree had seen an opportunity that lay idle. The success of the purchase plan went up to requiring legal actions where the Family Dollar was forced to put itself on sale (Sales and Motor, 2007). The initial plans of the deal was not a straight forward because some of the employers of Family Dollar complained that the issue of the need for sale was not based on the inability to make profits but also, great disagreements marred by a series of mistrusts and misappropriation of company resources. The Family Dollar bid was rejected several times and took the persistence of Dollar Tree Inc to win the purchase plan at long last.

The strategies used by Dollar Tree, however, require several modifications. For example, the allowance for bargain power should be made carefully to avoid situations that could bring the company into its knees due to losses. Also, the company should set a level, before which bargains will never go below. The strategic plans employed should be considerate of the inclusivity of a plan that will see the company bringing into the display, only the retail items. The recommendations will, however, be subject to the mission and vision of Dollar Tree Inc.

The tasks assigned to different departments at Dollar Tree Inc go hand in hand with the mission and vision of the firm. Dollar Tree Inc. operates in an environment governed by customer-orientation and value-driven. For example, the procurement department is given specific responsibilities, which when completed will help in achieving the goals of the firm (SHORT, 2015). The first responsibility of the Procurement department is to do away with paperwork as much as possible. The procurement department plans to use the Ariba payment system to make faster and efficient payments and avoid the delays that are seen during the payments. The logistics department has responsibilities and goals as well. The plan to work for the logistics department is to use the Power Transportation Management System (PTMS) in conjunction with an online tool that will help vendors, carriers, and transportation.  A proposition is made to ensure that associates are allowed to work collaboratively in a bid to move the merchandise from the locations of shipping to the distribution centers.

In sum, Dollar Tree Inc. has succeeded in winning the market for inexpensive house ware in America. Dollar Tree Inc. provides the largest bargaining center in North America. The business strategies by Dollar Tree Inc ensure that the needs of all customers are well taken care of by the management.