ways in which a consumer problem arises

ways in which a consumer problem arises

Two ways in which a consumer problem arises are as follows:

• A person’s standard of comparison which can be altered: Swing in consumer behaviour is one of the biggest problems that arise while dealing with them. Standard of comparison can be changed any time. The standard of comparison depends on the current preference and current financial situation of the target consumer. Thus, Consumers’ compare between both Amazon and eBay and also distinguish between Amazon and Walmart.
• The quality of consumer’s actual state that can move downward: Quality of consumers’ actual state depicts consumers quality preference. Quality preference depends on both brand value, customer relationship management, product quality, service quality and consumers current financial status. Thus, the inclination of quality can move downward insufficient financial resources. Moreover, quality also degrades when consumers fail to choose the appropriate brand according to their financial stability. It is essential to select the brand that provides the best quality within a reasonable price. For example,- consumers often choose Google assistant instead of Amazon’s Alexa, which can be considered as an irrational choice as the google assistant is not as efficient as Alexa. Here, the financial stability matters which degrades the quality of the product preference.