becoming a digital marketing guru in 2020

becoming a digital marketing guru in 2020

The digital marketing field is ever-evolving. Ten years ago, users of the technology are now outdated. For this reason, today’s digital marketing professionals must have an arsenal of skills that cover a range of marketing roles. From analytical thinking and listening skills to technical capabilities such as copywriting and graphic design, the modern digital marketer is a jack of all trades and a master of some. To become a digital marketing guru in 2020, you have the necessary skills:

Sales ability

Any digital marketing guru worth his salt should have the necessary sales skills. You can find out that the customer needs to get their desired marketing result, but they have no clue. Your job as a digital marketer is to sell the idea or strategy to the customer.

analytical approach

Anyone can pull together a few social media posts, write a blog article, publish them, and call it marketing. A true digital marketing guru knows that they need to gather data from every campaign, compare it to data from previous similar drives, and improve strategy where necessary.

copywriting

A picture indeed speaks a thousand words. Still, nine out of ten digital marketing graphics have little features with text, such as a posted copy that goes with a social media graphic. A range of digital platforms requires a digital marketing guru capable of developing porous, entertaining texts.

Tech-savvy

Since we are talking about digital marketing, a guru of this type of marketing is continually reading up on the latest technologies and trends to hit the industry. In this way, their marketing techniques remain relevant, and their marketing campaigns can run alongside industry competitors.

WordPress ie

Today, 70% of the websites you visit on the Internet are built on WordPress. When you, as a digital marketing guru, sign a new customer, chances are their website will be made on WordPress. For this reason, it is a clear understanding of how the CMS operates on this website platform.

graphic design

Digital marketing involves more than just words on a webpage, and the need to emphasize imagination over marketing collators is becoming more and more critical. Thus, a digital marketing guru must have at least the necessary skills. You don’t need to become a Photoshop wizard. Still, you should at least know your way to simple design resources like Canva or Figma.

Big-picture thinking

Another essential skill in the digital marketing professional’s arsenal is the ability to think big. The marketing guru focuses on individual marketing campaigns rather than integrating each campaign into the brand’s public relations efforts overall, looking at its bigger picture.

Listening Skills

The ability to listen carefully and relatively to both customers and partners is an essential skill that every digital marketer must possess. Not only does excellent listening skills improve overall comprehension, but it reduces the likelihood of a customer return that ultimately wastes time and lowers customer confidence.

Agility

When it comes to digital marketing, nothing is in stone, and within a few hours, things can swing from one extreme to another. A patron of the digital marketing business is agile in its ability to pivot along with new opportunities or challenges.

less is more

Brevity is something all digital marketers try to master, but few ever do. A digital marketing guru is one who can communicate value propositions in less than 140 characters. Do this, and you will be able to receive your message on any digital platform.