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Food

Deliveroo – A food delivery service from New York to London

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Deliveroo – A food delivery service from New York to London

Deliveroo is a London based online on-demand food Delivery Company formerly known as Roofoods Ltd. the food delivery brand was founded in the year 2013 by Will Shu and Greg Orlowski.

Currently, Deliveroo offers its services in more than 200+ cities in UK, Australia, Italy, Hong Kong, Kuwait, Taiwan, UAE, Spain, Belgium, France, Ireland, and the Netherlands.

Moreover, Deliveroo runs a subsidiary operation named “Deliveroo Editions” launched in April 2017, which mostly focuses on developing a network of ghost kitchens for fast delivery only meals to its customers.

 

History So far

After moving from New York to London Mr. Will Shu as an investment banker in Canary Wharf. He soon discovered that London lacks the same tradition of food delivery as New York, and therefore that online food delivery opportunities remained minimal and sometimes unhealthful.

This has given rise to the idea of setting up better delivery expertise concentrating on the best food offering. Along with his buddy Greg Orlowski, Will set out to introduce a completely new style of food delivery service to London, with the introduction of Deliveroo in the year 2013.

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Funding History

To date, Deliveroo managed to raise a total fund of around $200 million, including:

  • In June 2014 an amount of $4.5 million by JamJar investment with joint participation of Hoxton, Hummingbird and Index ventures.
  • $25 million in 2015 Jan by Accel with the participation mentioned above ventures.
  • In July 2015 raised an amount of $70 million by Greenoaks Capital.
  • Lastly, a $100 million by DST Global and GreenOaks Capital.

 

All about Acquisitions

For Partner Restaurants – Deliveroo has a healthy and friendly professional relationship with most of our restaurant suppliers. It offers a hyper-local methodology to provide vendors with everything they have to provide an on-demand food delivery app service, including carriers to the distribution network.

 

For Partner Riders – The riders are the most critical and essential for the company. The brand offers anything in their power to protect their mutually symbolic relationship and understanding. Mainly it offers attractive pay and flexible working hours.

 

The Rivals

The main rivals of Deliveroo are GrubHub, UberEATS and Just Eat.

Somewhere in the mid of 2016 a German-based hotel and catering Association named “Deutscher Hotel- und Gaststättenverband” warned for food delivery services the same as Deliveroo. A contender is utilizing almost the same marketing strategy, and at that period nearly equivalently present in Germany.

In the above warning, the Association wanted to prevent the online food delivery services industry from continuing to imitate the same of hotels, whereby companies were becoming reliant on booking platforms including Booking.com or HRS, and are therefore not happy with the service fees paid by some of those platforms.

In the year 2017, Just Eat confirmed that they are now aiming to contend against Deliveroo by expanding to the restaurant chain business, working with the local fast food joints and franchises.

 

About the Founders

Will Shu

He is deeply fascinated with on-demand food delivery quality and services, and in August 2013 he co-founded Deliveroo with Greg Orlowski. Although managing a London-based company consumes almost all of his energy, Will always loves transporting delivery orders on his motorcycle daily.

Will also worked in banking based company as an advisor with SAC Capital and ESO Capital and as an investment banker at Morgan Stanley in New York and London. He completed an MBA at Wharton in the year 2012 and a BA from Northwestern in the year 2001.

Greg Orlowski

Greg Orlowski co-founded Deliveroo with Will Shu in Aug 2013 and acts as the industry’s CTO for software development.

Earlier, he was working as a Software Architect and Designer at the Education Development Center and Head of Engineering at Objective Arts in Chicago.

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