How to Get NRI Wedding Photoshoots through Facebook Ads

How to Get NRI Wedding Photoshoots through Facebook Ads

Brochure, events or leaflets are widely used in fruitful avenues of advertisement. But Photographers in the 21st century needs to tap social and digital media to approach more clients. Facebook is among the most popular where photographers can use an ad to contact clients. Here is a compiled guideline to properly utilize Facebook Ads where you can gain countless business.

Fanpage

Nothing can be more legitimate to the Facebook algorithm than Fanpage. Facebook is closing down illegitimate accounts which are not active fan pages. You must have an account where Facebook ads will work for specific clients.

But do not use Boost post option even if your Fanpage has gained real Likes. It might seem logical to boost the post, but the reality is quite far from expectation. Boost Post button does not allow you to place your ads strategically. It will only end up posting your advertisement at any place.

Proper Campaign

Time to hunt for new clients. Go to the Ads Manager situated on the top right corner of Facebook Page. Use the Create Ad button to create your Ad Campaign. There are various types of campaign available, and you need to find your choice.

Since you are a photography three campaign is of your interest.

Traffic: If you have an excellent Website, this is your paradise.

Engagement: Play safe with an engagement campaign. It will generate traffic from Facebook Fan page.

Lead Generation: It will generate direct leads from your fan page. Though it is an effective cost for each point is quite high.

Let us learn more about Traffic generation.

Drawing Traffic to your Website

You need to have a competitive website if you look to choose Traffic and drive people to your site. By competitive, it means your website has to be amazing, run on mobile and desktop. Since it is about visual presentations, your website has to be stunning and turn heads of the visitors. Good user experience and mind-blowing graphics are expected.

Let’s move ahead with Traffic. Fill up the campaign name section. It can be done in the following manner.

Choose continue and move into the best part of Ad. You need to fill up the Ad-set name section which can provide a similar structure just like setting the Campaign name. But add a phrase like ‘Engaged’.

As you keep the name nice and direct, it will pass the A/B testing after the test phase comes to the Audience Section.

Time for you to think about a perfect customer and think about the people who you have already approached. Facebook has a tremendous ability to reach out to people. Let us learn to target and contact new client’s, i.e. the NRIs for wedding photography.

1. Location

Choose – People who live in this location. It will easily cancel the people passing through the area.

• Find the name of the cities where you can provide photography service – For example Denver +20 miles
• Choose the age group: 20-39. As per the UK Wedding report of 2019, the majority of couples are mostly between the ages of 25-33. But it is safe to extend the boundary a bit in terms of age.
• Choose Gender: All
• Choose language: English
• Detailed Target You need to add these: Engaged (Relationship), newly engaged one year for demographics, recently engaged six months for demographics, recently engaged three months for demographics.

As for the considered situation, you will be able to narrow down the number of target people to 36,000. Feel free to increase or reduce the reach by budget allotment.

Let’s think of a budget of USD 200. In that case, you will need a precise focus group — time to remove the couples who are engaged but will not get married soon.

Use Narrow Audience button and choose the following:

Bachelorette party, Bride, Brides (magazine), Bridesmaid, Bridal Party, Bachelor party, Wedding cake, Wedding dress, Wedding invitation, Wedding Photography, Wedding planner, Wedding reception, Wedding ring, Wedding videography, Weddings, Photographer,

In this way, we will be able to reduce the reach to 15,000 people to fit within our budget.

In case if your target number is above 50,000 try choosing an appropriate household income. It will reduce the people who will not go for a high budget photoshoot.

3. Connection

You need new leads, and the ad is not for people who have already Liked your page.

– Exclude the people who have liked your Page. Type the name of your fan page below.

Now you have a focus target group and save This Audience and give a name accordingly. Time to move on to the Placements section.

4. Placement

Remember to hit Edit Placement rather than Automatic placement. You need a tailor-made approach rather than a Facebook recommendation.

Edit Placement will allow you to choose the best-suited channel where your ads will float. It is important for promoting wedding photography service as our picture needs to be shown in the most advantageous places. Automatic Placement will scatter the ad and even in a place where Facebook will think.

You might wonder why Instagram and Stories are not the right places for an ad. It is because Instagram uses different resolution, and it is suggested to create a different campaign for Instagram than creating one ad for all platform.

5. Budgeting and Schedule

Time to fix the ad budget and amount you will be spending behind the campaign. Go for a seven-day test run which will need a limited budget. If it does well, you can extend the duration.

Since you need to bring traffic to the website, ask Facebook in optimising campaign depending on the Landing Pageviews. As a business manager, you have to be focused on the people who are visiting the landing page from the Facebook platform. They click on the links and people who do not want to leave Facebook to attend the size are omitted.

Time to move on to the Ad stage.

6. Creating Ad

Ad Name need to follow a particular structure

Country-Target Group-Specific Place – Ad A

You might wonder why Ad A? It is just for you to remember when the number of the ad will increase in future.

Testing is key to your success. Since there will the number of Ads for testing, naming Ad A, B etc. Two ads will help to compare which works which ad works best for the clients. It is an A/B testing model. But you don’t need to be a marketing expert to conduct such a test. Facebook and its algorithm will conduct it automatically. As the ad is ready for time to choose the Facebook Page and skip the Instagram ad and story.

7. Format

Think about your agenda. You are a wedding photographer, and you need to attract people using your creation. There are three formats. Carousel, Single Image or Video, Collection. As you are a wedding photographer working with emotion and moments, it is best to use Single Image or Video. Carousel, on the other hand, provides an option to use as many photos as possible. But they are small, and it can rarely create the vibe which will attract the clients to the ad. Collection option does work, but it is best only for mobile devices, and there is no point of excluding the people using desktops. Time to choose the photos for your advertisement. But tell your clients to do the job for you.

Choose ten of your favourite image and send them to clients who are already satisfied with your work. Yes, you have experienced photographer and have good photos. But think again it is always about the client and it is best to let your existing clients choose two best pictures from the bunch.

Upload the images using the upload image button. What matters is the size, and Facebook recommends 1080×1080 pixel. But you can use 1920×1080 pixels too.

Professional photographers do no add text to the photos. But in case you decide to use version, try to cover 20 percent of the entire image. It is because Facebook narrows down the reach of the ads who have excessive text.

You can instead use a Facebook Overlay tool to create a safe ad.

8. Link

Time to implement your source of traffic as ‘Website’. Fill in the three forms, Text, Website URL and Headline.

Use the first form to show your creativity as best as you can. But just consider the real objective of the marketing. You are focusing on transferring traffic to your website. Use the text to share similar CTA like ‘To see my profile check the link below’. It will suggest the visitors interact with the link.

Use a similar approach in the third form, Headline. You have to include your critical aspects as a photographer. There must be an aspect which highlights your USP from others.

Get creative as you are approaching people who are going to marry — things like Congratulation, time to get the person who will capture your precious moments. As for the URL website section, we are suggesting associating a link of the main page instead of driving traffic to any particular subpage.

Create Call to Action button like click here, Learn more, book now etc. Everything is ready and time to press the confirm button and start driving traffic to your website.