Information technology revolution
Information technology has revolutionalised the way business conducts its operations. This is because it has contributed towards improvement the organization effectiveness and efficiency thus enabling the organizations to command higher market share as well as surviving the stiff competition in the marketplace (Maureen, 2011). The information technology that the company has embraced to aid in market growth they include customer relationship management system. This application has enabled the company to effectively manage customer relationship. This has been achieved through ensuring effective maintenance of the customer credential and ensuring prompt feedback to customer feedbacks. This has resulted to improvement of customer loyalty as well as spread of positive word of mouth about the company leading to broadening of the market share for the company in the marketplace. Email this information technology has enabled the company to respond to customer inquiries as well as enhancing email marketing. Email marketing has contributed towards broadening the market share for the company in the dynamic. Email marketing is cost effective to the organization thus it enables the company to save large amount of money which is required for marketing. This hence has contributed towards improvement of the company liquidity and profitability positions which are integral measures of the organization financial health and stability in the ever changing environment. The other application that has contributed towards broadening of the market share for the company they include Facebook, Instagram among others (Baxter & Berente, 2010). This has enabled the company to capitalize on digital marketing which is characterized by wider coverage thus resulting to increasing of the customer base for the company. The information technology have been a source of competitive edge for the company
Hi
The organization are formed to make profits. The attainment of this objective requires the organization to embrace best strategies tailored towards capturing and retaining of new market. The introduction of information technology has resulted towards organization commanding higher market share and resulting towards their prosperity (Baxter & Berente, 2010). The Information technology application that have contributed towards organization success they in competitive environment they include the Facebook, Instagram and email among others. These application have enabled the organization to capitalize in social marketing thus resulting towards improvement of the organization market share which is characterized by improvement of the organization performance and productivity in the dynamic environment.