What does Disney do best to connect with its core consumers?
It is not what Disney do best to connect with customers is how they do it as the book
Marketing Management form Kotler states we all have much need at any given time. Disney brand has continuously been identified due to its eminent entertainment for a whole family. Marketers need to make sure that Disney’s trademark provides an effect on consumer decision making. The most crucial point is that Disney innovates. Disney brings classic striking family entertainment globally, and that is why it never gets old-fashioned. The oldest finds a way to get entertained since Disney brothers generated a product that presents fun and entertainment through some of the most touching characters and storylines. They seek what people like, and this keeps them entertaining and innovating. Finally, Disney uses emergent technologies to link with its customers innovatively.
What are the risks and benefits of expanding the Disney brand in new ways?
From the analysis of the article, it can be argued that there are no threats of intensifying the Disney brand. However, if the brand expansion is made, it would be advisable that the company should retain its legacy. Any subsequent changes may lead to consequences with its consumers. Hence, the company’s management should consider the intensification program that will not affect the social image of the company. As Disney’s CEO states, “when you deal with a company that has a great legacy, you deal with decisions and conflicts that arise from that clash of heritage versus innovation versus relevance.” Nonetheless, the benefit of intensifying the brand is that Disney would be achieving broad recognition, which is an achievement following the level of publicity attained. Besides, amplifying the brand will allow Disney to become more reachable for its consumers.