Home Improvement Store Chain and Mobile Application

Project Summary

The project involves the formation of a business-based website, together with a mobile application for a home improvement store chain to support the necessities of the current and future clients. The site and the app are expected to furnish the clients with an online stage on which they can, without much difficulty, plan their home improvement from scratch to the end. The site and the mobile app will incorporate item description, their costs and discount policies, home improvement instructional videos, store location and business hours, as well as order and delivery strategies. The items will comprise the kitchen, bathroom, and furniture hardware, among others.

The mobile app will be able to help clients to set up correct budgets and timeframes for their home improvement while additionally monitoring the assignment that they need to complete to accomplish the sort of progress or rebuilding they need. The clients will likewise have the option to make a list of things they need to buy during or after the home improvement process. Besides, it will have the opportunity to make a stock for the clients for all their home highlights and needs.

This project will incorporate all the vital parts required for such a prominent undertaking. It will comprise the scope, achievement factors, deliverables, plans, and the budget, the hazard register just as the procurement plan. This paper will fundamentally look at all these factors relating to the website and the mobile app venture for the home improvement firm of which I have been allocated the job of the project manager, showing the project goals and objectives, its key achievements and expectations, the calendar and timetable of the project just as its general expenses and essential staffing and non-staffing prerequisites.

Project Goals and Objectives

The fundamental goal of this venture is to improve consumer satisfaction with quality service. The warand mobile app are customized to guarantee that clients can get their home improvement prerequisites online by furnishing them with the fundamental techniques to ensure home improvement by watching the home improvement instructional videos. This will equip the clients with a customized experience as well as track their interactions and provide suggestions accordingly.

Another important goal is to increase sales. This will be accomplished by furnishing clients with the home improvement things they need, just as monitoring all the assignments that the clients perform on the site. They will be given services, such as having the option to make a list of things of the home things they need to buy and permit them to make a computerized picture of the kind of home enhancements they need including paintings (Kagan & Bekkerman, 2018). These services will draw in more clients, subsequently increasing sales and profits.

The third goal is an increment of significant traffic comprising of clients who need the items on the site. Traffic analysis, such as demographic, geographic, and tech data, can help in guaranteeing that the website and the application draw in relevant traffic. They will likewise assist the firm with knowing if it is reaching the target market and empower it to reevaluate and refine the marketing procedures of the organization to ensure the critical clients are focused on more.

The project additionally has a few objectives to satisfy. One is to improve the internet search on the site, making it more user-friendly with smart ideas that will consistently keep guests returning to the website to see more of the home improvement things and buy them (Manole & Avramescu, 2017). Another objective is to effectively associate the site with a functioning online networking program that will connect the clients with their social media accounts and adverts to their accounts to stand out for them more and make them return to the site routinely. Lastly, to advance the collaboration between the firm and its current and potential clients by making email promoting records and online help through live chats and in build client connections and guarantee that their needs are met.

Project Deliverables

The main key deliverable is the homepage page structure, which ought to have a significant effect on the guests to the site. This page will be planned in a way that will attract potential clients who visit the site. It will comprise of a fully furnished beautiful house which will effectively draw the attention of the clients. The home improvement video instructional materials will likewise be on the point of arrival to give the clients a decision to see the various kinds of home improvement adornments they need (McDaniel, 2019). Another significant deliverable is the Logo. The organization’s Logo goes far in sending a solid message to the clients about the brand. The organization’s Logo is the milestone of a brand’s character and should be simple to make an enduring impression and impart everything about the brand to the clients.

The last deliverable is navigation. The navigation gadget ought to be a cruise for the clients who visit the site and the mobile app. Navigating from one page then onto the next, ought to be extremely simple, with effectively clear directions and classification names written in text styles that are huge enough for the clients to see and not very huge to use a lot of space.

Timeline and Tasks

The first exercise will involve arranging and discovery. This underlying stage will establish the framework for the accomplishment of the undertaking. It will last for ten weeks and will include; exploration, inventive and specialized briefs, revelation sessions to decide the general course of events of the whole venture, engineering briefs, sitemap, and the formation of a framework plan to grandstand the usefulness of the site.

The design phase will follow and will last between 5-13 weeks. It will include the production of site models to help in setting up a site look that the customers and partners have affirmed. The principle exercises will be the landing page and internal page structures, as well as the plan of mobile and site, see. Content creation and SOE will be the following stage, taking between 5-15 weeks. The content creation stage will involve exercises, such as the enhancement of the web index, the addition of fitting page titles, relocation of content from existing sites, and the delivery of important messages on the website.

The development and coding procedure will start once the partners have endorsed the design models. This will be the start of making the actual website and will take between 7-14 weeks. The testing stage comes later, taking roughly 2-7 weeks. It will include exercises, such as evaluating and accepting input from the target groups, testing its usefulness across various kinds of gadgets to guarantee that it works as indicated by the stipulations of the customers and the requirements of the intended interest group. The last step will be the starting, which will take one day as over improvements will come later.

Overall Cost and Key Staffing

Activities such as web architecture, SOE, content reconciliation, database coordination, email promotion costs, promotion modules, among others, will cost a considerable measure of money evaluated at $15,000 – $20,000. IT personnel will be required to work at various phases of the site set up, particularly web architecture and beta testing. The non-staffing assets comprise of website setup software and CMS Platforms.

References

Kagan, S., & Bekkerman, R. (2018). Predicting Purchase Behavior of Website Audiences. International Journal of Electronic Commerce, 22(4), 510-539.

Manole, M., & Avramescu, M. S. (2017). A Comparative Analysis of Agile Project Management. Economy Informatics, 17(1), 25-31.

McDaniel, Z. (2019). Deliverables: Everything a Web Designer Needs to Know. Retrieved from TeamWeek: https://blog.teamweek.com/2019/01/deliverables-for-a-web-designer/