Amazon’s recruitment process
| Question 1 | Amazon’s recruitment process is well designed in America to ensure the acquisition of talented staff and sustain the turnover rate (Antoun, et al., 2016). The Amazo has been applying multiple ways for assessing candidates’ performance and skills both in the USA and UK. In America, Amazon often approaches candidates from LinkedIn, followed by two telephonic interviews. Candidates must go through written tests in both America and the UK. Amazon has also been evaluating candidates’ judgmental and rational approaches by asking them technical questions by using online software in both countries (Phillips, et al., 2001). These questions are based on arithmetical coding and intelligence-based issues. After endeavoring of all mentioned rounds, candidates must proceed with multiple technical rounds, hiring manager round and HR round in America. However, in the UK, the overall recruitment process is similar, but its online application system might make it distinct where the candidate can approach Company by sending their resumes (O’Connor, 2013). | |||||||||
| Question 2 | Radio | Disadvantages:
People can miss the information and cannot access on the advertisement, again and again, it also lacks in visual appeal (Stratmann, 2006). § | Advantages:
A radio advertisement is affordable and appealing. § | |||||||
| Online Agency | Disadvantages: § It is costly and faces challenges to get access to non-internet users (Nysveen & Breivik, 2005). | Advantages:
It uses authentic and reliable sources for gaining talented staff that can help HR in shortlisting candidates (Stratmann, 2006). § | ||||||||
| Question 3 | Permanent Contract: It is one of the most common types of employment contract where Amazon hire any employee with an indefinite period until employer or employee no wish to work (Merry, Sheikh & McGrath, 2004).
| Amazon offers a permanent contract to those employees who are proficient in performing their jobs and understand the organizational culture (Merry, Sheikh & McGrath, 2004). The highly talented and skilful staffs can only get permanent employment contracts with Amazon. | Amazon tries well to acquire the most talented staff and ensure their retention to save their cost and get a competitive edge. The company always prefers to offer permanent jobs to skilful and proficient workers. | |||||||
| Temporarily Contract: This contract clearly stated that shortlisted employee works for an employer for a specific timeframe or events like holidays or other busy seasons (Merry, Sheikh & McGrath, 2004).
| Amazon offers a temporary contract to employees who can only be helpful for a specific timeframe or purpose. In busy seasons like Christmas, Black Friday, and Easter, it recruits numbers of staff. In 2018-19 Christmas, it has hired 100,000 seasonal workers who were 20,000 down by the previous year. | This is beneficial to offer a temporary contract to seasonal employees who are high in number. They are 100,000 in 2018-2019 Christmas. After season these employees will be a burden on a company’s capital. Therefore, they are meaningless for Amazon. Amazon will be in loss if it faces extra wages or salaries of additional 100,000 employees (Merry, Sheikh & McGrath, 2004). | ||||||||
| Question 4 | Motivation is the psychological, social, and biological condition that pushes an individual towards a specific action. It is a desire of an individual and driving force to let an individual initiate or sustain behaviour. Two Factor Theory of Herzberg’s Motivation Model discloses two factors that are essential to enhance the motivation level at the workplace. It is categorized in Motivating Factors and Hygiene Factors. Motivating Factors can be found in the job itself and become a direct supporter to motivate employees and drive them to work with dedication (O’Connor, 2013). However, Hygiene Factors are not present in an actual job but surround the job. The absence of Hygiene factors can cause demotivation. Achievements, growth, recognition, responsibility, advancement, and job itself are the Motivators. While, relationship, remunerations, supervision, security, work condition, salary, and company’s policies are Hygiene Factors (Woo, Keith & Thornton, 2015). Bar raiser gives their 20 to 30 hours per week to select the most suitable employee fit to organization’s culture. Bar raisers filter the employees, and this enhances their motivation level that they are ideal for Amazon and have exceptional capabilities to face challenges. | |||||||||
| Added Responsibility- Job Enrichment | Training to Enhance Skills | Job Rotation | ||||||||
| Job enrichment is a technique that allows employees to be motivated by having more challenging and interest tasks. It also reflects to give responsibilities to an individual, which were previously performed by his/her manager or senior (Merry, Sheikh & McGrath, 2004). It opens the door of opportunities to employees to check their skills while performing various other tasks. It also encourages employees by giving them authorities and promote their ranks or incentives. | Training is the set of procedures in which employees learn about behaviour and performing actions according to the nature of the job and organizational culture (O’Connor, 2013). By training and mentoring, employees are developing their skills that enhance their motivation level. These professional skills help them to perform multiple tasks, face challenges at the workplace, and improve their productivity. | Job rotation is the intentional process of shifting jobs or assignments of employees for exposing them to all verticals. It is a management approach to evaluate employees’ skills and competencies (Varia & Mathew, 2014). It allows employees to develop their skills tremendously at the workplace in each functional area. It did not let the employees falling into a rut in one positing (O’Connor, 2013). | ||||||||
| By job enrichment, employees are more satisfied and motivated. They think they are learning and advancing in the workplace. Therefore, they are stick to the company for the long-term. This leads Amazon to control the turnover rate. | Training and skills development sessions get employees motivated and let them think that they are learning and advancing (O’Connor, 2013). This leads the employees to perform correctly and adopt any change and make themselves more fit for Amazon’s culture. | It offers a broader range of exposure to employees and keeps them motivating that they learn new things each day and develop their skills (Varia & Mathew, 2014). | ||||||||
| Through job enrichment, employees are trusted by the company to take responsibility for other significant tasks, which enhances their motivation level. Job rotation lets them strengthen their skills to different functional areas, and mentoring and skill development improve their performance at the workplace. Job rotation and training are also the motivating elements at the workplace (Woo, Keith & Thornton, 2015). Therefore, Amazon does not ignore these elements to motivate their employees. | ||||||||||
| Question 5 | Success is the accomplishment of targeted goals, objectives, or purposes. Employees are the real asset for Amazon to achieve targets and objectives. The bar raisers ensure the recruitment of the right person in the right position to accomplish the objectives of an organization. The strict eligibility criteria of Amazon’s recruitment process assured the acquisition of talented and most suitable staff for a particular position to meet expectations and adopt the organization’s culture (O’Connor, 2013). | |||||||||
| Customer caring is essential for Amazon and any other business. Customers are the real asset for Amazon, which generates profitability and ensuring sustainability for the long-term (Keblis & Chen, 2006). Amazon is restlessly trying to enhance the customers to get a competitive edge and footprint in the existing retail chain. Amazon is nothing without customers’ existence. Therefore, sales representatives and marketing agents are always trying to enhance the customers’ engagement. | Innovation in business is a crucial turning point. Amazon has introduced valid and advanced technologies for customer caring and marketing. The layout of the business webpage is quite innovative so that it can graph the customers’ attention (Woo, Keith & Thornton, 2015). During recruitment, bar raisers are observing the creative capabilities to ensure the innovative implication throughout the organization. Innovation is mandatory to acquire a competitive edge for Amazon. | Suppliers of Amazon assist in providing goods within a particular timeframe (Keblis & Chen, 2006). The in-shelve policy of Amazon is only possible with the help of different vendors and suppliers. Therefore, suppliers are a significant part of the business. The absence of suppliers halts the entire operations. | Services by Amazon make it unique and reliable for customers to utilize the particular online store Keblis & Chen, 2006). If the services of Amazon would not become competent, then it can quickly lose its clients. | |||||||
| If Amazon does not have customers, it cannot achieve its sales objectives. Ultimately the business will be closed due to gaining no profitability (Varia & Mathew, 2014). | Lack of innovation leads the Amazon to acquire traditional methods (Keblis & Chen, 2006). Therefore, it loses its competency in performance and cannot get competitive advantages. | If suppliers are missing and irresponsible, then Amazon cannot give surety of product availability (Varia & Mathew, 2014). | If services are not competitive, then people cannot approach Amazon as their best platform to buy anything online and automatically shift to other online platforms (Keblis & Chen, 2006). | |||||||
| Employees are not the only reason Amazon is successful, but there are other factors, including services, innovation, customers, and suppliers. However, talented employees can handle these factors proficiently. But all the elements are collectively working to make Amazon successful. Without having customers, Amazon could not achieve targeted sales (Woo, Keith & Thornton, 2015). Innovation leads the company to acquire a competitive edge, while suppliers ensure the availability of products. Amazon excels in providing the best services to its customers, and this is also contributing for making it successful. | ||||||||||