Annotated Bibliography:In-store versus Online Purchasing
Liu X. & Burns C. A. (2013). Comparing online and in-store shopping behavior towards luxury goods. Online and in-store shopping behavior, 25 January. DOI: 10.1108/IJRDM-01-2013-0018
According to Liu and Burns (2013), there are many similarities and differences between online and in-store shopping behavior, specifically on luxury products. These authors carried out two types of research with one utilizing a qualitative approach, which encompasses multi-strategies to explore the reasons as to why consumers purchasing luxurious products wants to use in-store or online platforms. On the other hand, the second research employed a quantitative method to evaluate the hypothesis drawn from qualitative research to validate the outcomes of this study. Digital online stores need quality and consumer-oriented features to eliminate many barriers that continue scaring consumers. Don't use plagiarised sources.Get your custom essay just from $11/page
The first research used a qualitative survey by identifying participants who were more than 21 years old who are not schooling. This study sent 160 contacts to the potential participants through an online link for a Qualtrics Survey, which attracted 104 adult consumers in the open-ended online survey with witnessed 65% respondents. This study found that online and in-store luxury consumers have varied motivations towards making their shopping decisions. It emerged that online consumers are concerned with the price, like online commodity availability, and have great trust in digital consumer reviews. Besides, in-store consumers with a chronic aversion to digital vulnerabilities consider seeing physical commodities before making purchase decisions or interacting. The variations also exist between digital shopping characteristics and luxury consumers.
Adrita W., U. (2016). Preference of Shopping on Online Vs. Offline in Bangladesh. BRAC University. DOI: 10.18843/rwjasc/v7i3/08
The above source explores the factors that are influencing the barriers of online shopping in Bangladesh. The paper employed both quantitative and qualitative data, with the latter emerging from the primary source via the structured questionnaires with 5 points such as the Likert Scale statement. Besides, the qualitative data integrated he open-ended questions and the secondary data, namely the internet and other print media. The study selected a sample of 77 participants who provide primary data. Half of the study sample were university students and service holders. The student sample required a convenient sampling n while on their counterparts, the study embraced the snowballing technique. The study worked to determine customer perception of the most critical barriers for digital purchasing in Bangladesh.
The study found that despite the digital platforms shaping the world, the people in Bangladesh prefer physical shopping to online platforms. The issues such as delivery methods fair price, payment systems, and others are the major obstructer of online buying. There is, however, a need for further studies that reflects the majority views bearing in mind the study focused only on 77 people.
Lilwani D. (2016). Young consumers, online and offline channel purchase behavior. International Business Management. https://core.ac.uk/download/pdf/84798323.pdf
According to Lilwani D. (2016), purchasing behavior among young consumers concerning the online and in-store venues looks impressive despite some setbacks. The research attempted to seek the factors that influence their decisions to buy in either of the two platforms. This research used the Positivist paradigm or quantitative research method to gather primary data via the survey method. The technique could facilitate the systematic inquiry into the influencing factors hence improving the literature on the stated sections. The study surveyed the first-year students at Arcade University, at the school auditorium. The distribution of questionnaires happened on 90 respondents due to a low turnout; hence the sample was inadequate. The other study took place seven days later and attracted 122 respondents.
The analysis of data happened systematically by employing the IBM SPSS statistical system. Although the data collection was physical, data coding and qualifications also shaped the process. This study revealed that young generations are technology-oriented in doing almost every activity, including engaging in online purchasing. According to this study, the youth get the motivation to purchase online from seeing different products through these platforms. However, the issue of quality seems to change the perception among some teens.