International Teams and Diversity Management
Creating an advertisement for a product or service to be used in a foreign market requires
- creating an advertisement
to research the foreign market. First, I would research the foreign market political and legal requirements. By studying the legal obligation, it helps avoid cases of advertising products or services that may not meet the legal requirement. I would also research the cultural difference in the foreign market. Culture is significant because it determines whether a product or service will be accepted. Having the correct information about the culture of the foreign market helps create an advertisement that aligns with their lifestyle. I will also ensure that the advertisement is in a language that the people in a foreign market an understanding. The advertisement is meant to market a product or service, and if the people cannot understand the language, the purpose is attained.
I would also research the economic difference. It is essential to be sure of the exchange rates and tariffs in a foreign market while creating an advertisement. The economic factors help in setting the price of a new service or product in the market. I would also consider the target audience while creating the advertisement. It is essential to be aware of the target audience, cultural, and religious matters. A product or service should not be against the religious belief and values of the target audience. Therefore, I would put all these factors into consideration to ensure that the product or service am advertising gets accepted into the foreign market.