INTERGRATED MARKETING COMMUNICATION PLAN
EXECUTIVE SUMMARY
Waterloo region record is an all known newspaper that reaches to every person in the grassroots. Considering the history, this newspaper has survived from some changes, of names and ownership but consequently expanded and could reach out to many people while meeting its objective in the society.
According to the history, this newspaper was founded in the year 1878 in berlin where it served on giving the new on a daily basis. Interestingly this magazine now can be able to reach out to more than 70000trgeted audience in a day. The company has diversified that categorization of the content of the newspapers, as it offers, news, several events are published, online shops as well as interestingly supporting the charity work in the community. This plan will focus on the water loop marketing integrated communication plan concentrate on the magazine charity work in empowering the children, through community-based programs. It has been able to achieve this through the use of local investments and advertising sponsorships.This integrated marketing plan is aimed at giving an overview of this company as a charity organization in empowering the community outlining the essential products and provides the company with a position in the market as well as analyzing its market competitors.
Focus
Facilitating the interaction between the waterloo Region records to interact with the families in the society
Promotion of the whole family products making the public active on how it connects with the community
Increment of the subscription as well as the sales of the products
To meet the above focus, there should be effective and efficient public relations opportunities.
The following plan is, therefore aimed at exploring the different methods of achieving public relation; this could be achieved through family-based community events, sponsoring the games as well as the promotion of online shops and social media.
The plan will focus on a review of the appearance of the company website, how it appears in the online as this will help in bringing more content which could be useful in enhancing the personalized profile of WRR as this would make it different from the key competitors.
Conclusion
The Waterloo Regional Record has demonstrated its ability to adapt to changes in time and circumstance. The organization has a substantial and respected profile in the regional community.
The efforts that have gone into building an online product have proven useful and successful. Consolidating the products under one banner is timely, and will raise public awareness of all the products, thereby increasing sales opportunities.
It is essential to build and maintain a personality for the company as a member of the community.
It is also vital to keep exploring ways to embrace and harness the ever-‐changing technology to provide an exceptional product and to derive maximum benefit from social media and the organization’s online presence.