Business Fundamentals Business Research:DISCOVERY, INC.

  Business Fundamentals Business Research:DISCOVERY, INC.

DISCOVERY, INC.

Where is the company headquarters located?  Silver Spring, Md U.S.

Who is the CEO of the company? David M. Zaslav

Which countries does it operate in?  United States, Canada, Europe, and the Middle East, Asia and other states over 220 countries

What were the company’s sales revenue and profits for 2016 (or 2015)?

The sales /revenues in the annual finical year 2016 for Discovery was 6.5 Billion U.S. dollars

What is the company’s mission statement, philosophy, or value statement?

Mission Statement

Through its Discovery Impact programs, Discovery leverages the power of its brands, businesses, and employees to give back to the world. From programming that inspires and educates to network and corporate cause-related partnerships that make a direct impact on the communities in which we live and work, Discovery strives to celebrate, support and sustain the majesty of our Earth

Philosophy statement

Treat all people with dignity, respect, fairness, and equality with an expectation of growth, development, recovery and discovery. Be sensitive to the diverse cultural, ethnic and spiritual needs of the individuals we serve

What does the company make or do?

Discovery, Inc. is the leading media company ,it is involved in providing content across distribution platforms and digital distribution arrregement.This company tend to operate through some segments, international networks, U.S platforms inter segment and corporate elimination and education .In America we have discovery  network segment that controls  nationwide ,it control investigation ,science and discovery .It is also in charge of animal planet  all these are found in the discovery channel.

At international level this network segment has international websites and television. It has programs that include education as well as offering co-curricular services and products.in 1982 September John Hendricks founded this company.

Figure 1 revenue generated

Who is the leading consumer group (target market) for the company’s goods or services?

Across educational segments of entertainment, T.V. viewers because it offers nonfiction media. The communication viewers, on Discovery Chanel, animal planet and TLC

It has various networks reaching over 220 states .it provides services to school educational products

Digital media services online content which could be available through source and seeker Fed

Figure 2capital allocation

SWOT analysis of discovery inc,

The company can be said to have the following Strengths

1. Discovery has diversified all over the world in more than 220 countries
2. We can also say that discovery has got customers who are loyal and always inclined towards it

• This company is having a large market share leadership

1. The target audience is diversified due to very interesting programs and offers they get from discovery
2. The company is very focused on new technological advancement
3. The company is leading in the technology it high utilize digital cable and internet to serve the clients

• Lastly discovery has more than 1.5 billion people subscribed to it and with more than 100 channels

Weaknesses

1. Discovery channel has provided customers with options to choose from the brand they would prefer, this limits the audience that is targeted
2. The company has put high focus on digital cable this is very expensive and its cannot be effective in near future broadcast

Opportunities

1. There is opportunity of penetrating to many online platforms to advocate and reach brand image
2. Discovery is prone to services and product expansion

• Discovery is highly focused on education enhancement, sitcoms and reality show reach many audience.

Threats

1. Although it has been leading in the market discovery receive Competition from YouTube, BBC and national geographic companies
2. The company can be affected by external changes such as economic change, taxes or even politics which could not favor it

• There might be maturing services, products

1. Discovery is no longer the only provider of streaming content online
2. There are other companies providing online streaming of content apart from discovery
3. Most of the content provided by discovery focus on educational entertainment and basically appeals to educational institutions.

Article Summary

Discovery Announces Debt Offering

The article is mainly news on invest relation; the company gave a press release on May 16, 2019, .the company gave a good story that it had started to provide a public offering of senior fixed-rate notes. Which will be provided by DCL and the company will guarantee.

The company has a goal of using this net proceeds obtained from offering in redeeming the DCL outstanding senior notes due to November this year and those due on June 2020 and Scripps outstanding due November 2019 to make payment of premiums, fees, interests and expenses based to redemption. The organization would use any other procedures to take care of the company’s general-purpose, such as capital expenditures, working capital, or any repurchased done using the company capital stock.

Any prospective investor has to read carefully on the prospectus to be able to file the registration statement forms s-3 with securities exchange commission.Any other necessary documents can be accessed with no charge at SEC and EDGAR websites. http://www.sec.gov/.As a result of this press the company does not allow any offer of selling of soliciting of offers to buying or, sell and if any it will be not constituted, ay offer should be done using prospectus supplement as with another prospectus. The news also cautioned that no one should redeem notes after the press

Additionally there is discussion of risks and uncertainties as in the private securities reform act of 1995 on forwarding looking statements include, the companies intentions, what it believe, expect or estimate assumes or plans to in future, they add, remarks on the completion of proceeds from, the without limitation and the offering this was based on the market condition and risks that can affect the company.

The article also states caution regarding the forward-looking statements

The author reports that the companies disclaim any obligation or any trial of updating or revising any account that is forward-looking reflecting the company change expectations since there is is no change in circumstances, condition or events based on any report.

Source discovery, inc http://www.prnewswire.com/news-releases/discovery-announces-debt-offering-300851676.html

Relationship between the news article and course concepts

Yes the article on the express on a threat to the company since some individuals could claim or be involved in updating the forward-looking statements discussed in the report which will affect the company negatively

The company assumption and expectation can fail to achieve the ultimate goal thus becoming a threat to the company making it fail. Working on assumptions can make this company lose its market position .Additionally the new companies could be developed with minimum assumptions; this will have higher probability of getting and wining more clients in the market than even this discovery company.

The company has already disclosed its risk factors on March 1, 2019. The competitors can use this to compete them in the market. When competitors of the company become stronger they will take lead in the market since they are now updated on the company’s weakness

References

“DCI :: Businesses & Brands :: Discovery Channel”.Archived from the original on 2008-10-12.

Boston University Joins Discovery Channel Telescope Partners for Celebration of “First Light” | Arts & Sciences”. www.bu.edu. Retrieved 2017-10-09.

http://fortune.com/fortune500/list/

http://www.discovery.com/

http://www.prnewswire.com/news-releases/discovery-announces-debt-offering-300851676.html

Zad, Martie (June 19, 2012). “The Discovery Channel; Science, Nature, Adventure and Animals That Bite”. The Washington Post.