Locate the vision statement of an organization of your choice and explain the vision statement’s importance.
McDonald’s mission statement is “to be our customers’ favorite place and way to eat and drink.” Just like in other company companies, this mission statement plays a significant role in McDonald’s. It identifies the purpose of the company’s work, hence giving it a better understanding of its goals that it tries to accomplish. Lack of a mission statement could make the firm struggled in its quest to plan for its future.
Does it seem relevant in today’s environment, or is it outdated? Explain your reasoning.
This mission statement does not seem relevant in today’s environment. The message seems to be vague as it does not provide a clear direction in its services. “To be our customers’ favorite place and way to eat and drink” may not give a clear impression, especially to new customers who may not have enough information about the company. Besides, the current business environment is more than just products and services. Therefore, the mission statement seems to be outdated at the same time. Customers today are looking for other benefits of associating with the company.
What improvements would you recommend for the vision statement?
One of the improvements for this statement is to acknowledge the impact of technology. As a result, the statement should include ways of enhancing services through improved technological equipment or activities.