My first impression of the book

My first impression of the book

My first impression of the book is that it is very catchy. I agree with the author’s perception; fascination is the most powerful way to ensure the intended target has been captured, and their behaviors influenced positively concerning the company products and services. Therefore, according to the author, all businesses have an opportunity to sway the customers to their products and appear pleasing.

Brands need to fascinate consumers for them to make any significant sales. I agree with companies that can attract the consumers and ensure the customers relate to the products and services have an opportunity to register growth and profits over a period. There are two brands that I find fascinating and have observed Sally Hogshead’s model, namely Apple and McDonalds. Apple has, over the years, been considered a lifestyle brand that has managed to convince its users it has the best products in telecommunication. Upon consumer purchase, they have the best experiences. McDonald’s is a global franchise that has, over the years, been associated with my manner of fast-food eaters. The company has been branded to be the stopover of choice for the consumers at any time of the day or night.

The content presented in the book related directly to the marketing experience I have, and it is evident for brands to make any significant input in their targeted markets. They are required to influence consumers. There are expected continual shifts in consumer tastes and preferences and companies in return as expected to be prepared to adjust their marketing strategy to ensure they meet the needs and preferences of the consumers. In summary, in the book Sally Hogshead explains it is vital for the companies to ensure they appeal to the consumers for them to make significant sales in the current market.