Scootle (Leeds) Limited

Scootle (Leeds) Limited

Introduction to the Company

Scootle (Leeds) Limited is a Leeds City Center Electric Bike Rental Company. Two friends Luciana and Dhruv, set up the company in October 2015. The mission of the company is “to make exploring Leeds a fun and easy way for people.” Leeds ‘ ‘ tourists’ were targeted in the original business plan. Leeds is a major university town that provides a tourist market for parents who visit their children and also for friends who visit Leeds. The universities also create a permanent population of visiting academics; many want to explore the city during their stay in collaboration and for conferences. Leeds is also a major business area in the North of England and a destination for international travelers and enterprises, in addition to being a university city. The business leases the “Depot,” a fixed city center with a shop and a workshop room. Scootle shall pay a license fee to Leeds City Council for operations in the city center. Bikes can be rented to customers every hour, on a half-day or a full-day basis. The Scootle app allows customers to book and pay for their bikes. After booking, the client will then visit the Depot to retrieve his / her vehicle. Staffs provide security information, guidance, and advice in-store. In order to secure your bike, customers must provide credit card data. For damages, loss, or theft, customers accept liability. A credit card to the customer is charged any damaged or unreturned motorcycles.

Section 1:

The Opportunities and Threats Currently Facing the Company

Opportunities

E-bikes should give Scootle Leeds Limited a fresh sense of adventure. Although millions of riders in Europe and China have used this form of transportation for many years, they have now gained momentum in the United Kingdom. E-bikes help the company attract a new customer who, thanks to their fitness level and your area, may not be able to enjoy traditional bikes. In view of the addition of e-bikes to their current rental offers by Scootle Leeds Limited, the chance is ideal for promotion. Here are some of the company’s current opportunities:

Those who would like to rent a bike are definitely already aware of this way of transport and go online to find a rental company. Scootle Leeds Limited should use organic traffic in its entirety by optimizing its search engine website with keywords like [Leeds] electric bicycle rentals, [Leeds] electric bicycle tours.” For example, 22 search results are available on Google Maps for “electric bike rental Leeds.” The organization will ensure it attaches its business to Google Maps and applies keywords to its class and introduction portion (XXX). Scootle Leeds Limited also has the possibility to communicate this to existing customers. Since the company has an existing rental enterprise, they can notify their existing customers by spreading the text to social media and an email marketing campaign. They are now selling e-Bikes. E-bikes are modern and fashionable, and current customers may be unaware that they exist or that they can be leased. Scootle Leeds Limited may either send their supporters a promotional or discount code or ask the customer to try an electric bike when calling or stopping to rent.

Scootle Leeds Limited can also arrange tours. As the rental company is situated in a region with great attractions and history, managers will consider adding tours to their business strategy (XXX). Tours offer more significant benefit as consumers are prepared to pay more for a structured tour. Scootle Leeds Limited also draws participants to a wider audience, as e-bikes help everyone keep pace–especially if the area has difficult hills. Nonetheless, they do need some research in order to determine if their ROI is worth their time and money before Scootle Leeds Limited introduces tours (XXX). For instance, the company must look into which locations people visit their territory, find out if there is additional insurance or licensing requirements for their town or country, recruit personal guides and promote or advertise their services. In addition, Scootle Leeds Limited can partner with hotels. Because e-bikes are an untapped transport source, the company may introduce the business to concierges and salespeople at hotels.

The company can do this by describing what they provide and providing a test drive to employees. They should develop a commission plan and frequently check back while also working with hotels in various seasons to organize special tours for their guests. That aside, Scootle Leeds Limited can reach out to communities of retired people. E-bikes are a perfect way to transport people who enjoy cycling at almost every fitness level. This makes Baby Boomers especially popular. In the area of Leeds, the company must approach retirement community organizations and offer special activities and outings. As stated by XXX, the benefits of cycling include increased cardiovascular muscle strength, flexibility, fitness, and a reduced risk of depression and stress. The youths increasingly prefer different adventure sports that raise e-bike sales. In addition, the prosperous tourism industry is also a factor that catalyzes market growth. As an affordable option to travel, visitors opt for e-bikes as an easy and efficient way of riding. Owing to the growing environmental awareness and increasing urban air pollution, people have switched to electric motors such as e-cycles, which have low carbon emissions and can be powered by solar power (XXX). In addition to the increasing demand for pedal-assisted bikes or pedelec bikes, numerous product developments, such as the launch of hydrogen-powered bikes and the Smart E-Bike Monitoring System, contribute as well to the market growth.

Threats

Rental shops are too familiar with this arithmetic. There is an inherent risk for cycling, like any outdoor activity which involves physical effort and drives forward. This ensures that accountability controls must be formed at the front end of every contract, requiring both a pile of paperwork and a member of the staff to justify everything. As a bike shop owner, this can make Scootle Leeds constrained by a particularly rigorous cost-benefit analysis. How long can the company allow a customer to rent 40 USD, while another customer expects a 400 USD bike? Again, the company can be sure of a thing, irrespective of how well-tuned Scootle Leeds Limited maintains its fleet and how selectively leased it is: accident can happen. These may include anything as volatile as a punched tube or significant spills, leading to the damage of the derailleur or a cracked frame (XXX). When a shop rents serious incidents, the damages are often twice as long: the time lost by the technician and the time lost by the manager to recover those repair costs. The losses often arise. This last problem can, of course, be avoided by collecting a security deposit at the front, but this comes with a number of headaches, including coordination of refunds, further paperwork and unnecessary financial discomfort for the renter.

The concept had been an increasingly common part of the United Kingdom’s urban landscape since its origin in Europe a decade ago. At the end of 2016, the nation had almost 120 public-bike subscription schemes providing a low-cost alternative (XXX) to traditional shop rental systems. Although the recent failure of the system bike-share highlights these companies ‘ continuing difficulty, the numbers are not denied. In 2016, the Bikes in Leeds Citi alone saw 14 million journeys record-breaking and forced smaller outfits such as the private bike fleets to shut down their stores (XXX). Scootle Leeds Limited can succeed in establishing itself as a global alternative to a single-size model of cycling sharing by underlining the joy and diversity of cycling. Nevertheless, the company has grown from the very beginning of a cycling community of varied preferences and riding styles, and now they provide local cycling shops with unrestricted access through the online platform to the expanding market.

Section 2:

The Strengths and Weaknesses of the Company

The mobility, recreational, and sports sectors will continue to be very popular over the next few years for cycling. With their high-quality products, Scootle Leeds Limited plans to continue to lead the way. The company expects to add innovations so that cycling for different purposes is even more attractive. Scootle Leeds Limited expects further turnover growth and performance for 2019, with the exception of unforeseen circumstances, based on positive underlying trends. In this niche market, XXX and XXX provide only vital statistics, data, facts, trends, and competitive landscape descriptions:

• In 2016, the global electric bike output amounted to about 33 M unit – A relatively concentrated production region. The United Kingdom is one of the leading production regions. But China is the largest producer and has a market share of over 90 percent.
• The UK is increasingly becoming a focused area of consumption. The use of the electric bike is closely connected to local traffic.
• Prices continuously increased; the average price in the year 2016 was approximately USD 202 per unit. The average margin is variable. For 2017, the gross margin is about 19 percent.
• The number of importations and exports is very high; the UK is one of the largest export-to-exports countries. At present, there is no anti-dumping trend in the Electric Bicycle – Depending on consumption, import requirements, and volume.
• Electric motorcycles will have a good future in the future; price fluctuation is related to raw materials and the facts. The technology will evolve, and the monopoly trend of high-end products will be weakened. The request will be comprehensive.
• A new study shows that the worldwide electric bike market is expected to grow in the next five years at CAGR by about 2.4 percent to US$ 7,960 million in 2024, compared to US$ 6900 million in 2019.
• This report focuses on the global electric motorcycle market in particular in the UK and Leeds. It classifies the market according to regions, producers, type, and application.
• Apart from growing consumers ‘ preference for recreational and adventurous sports, the market investigation is expected to lead to the adoption of electric bike applications in several industries, such as logistics and electric bike rental services.
• Market segmentation by type of propulsion and type of application – Pedal assisted e-bikes were the dominant market in 2018 and represented 88.32 percent of the world market by type of propulsion. The city / urban e-bikes dominated the market by type of application.

Due to increased consumer preference for e-bikes as an efficient and eco-friendly travel solution, the global e-bike market is expected to see fast growth over the forecast period. However, favorable government policies to help electric bikes also boost the market growth. On the other hand, e-bike prohibition is likely to prevent market growth in several towns in the UK, with high electric bicycles costing. Yet R&D initiatives to improve bike safety and bike infrastructure saw increased investment, expecting future market growth opportunities.