5 of the Most Important Stages in the Content Marketing Process
Content marketing is a process and not an event. It is similar to the breathing process. Well, you can’t live by taking a very long breath. Instead, you require one breathe after another. In the same way, you cannot attract and keep customers coming with only one marketing action. You need to be consistent in your marketing strategy. But without a marketing plan, the success or failure of your business will depend on sheer luck. Would you want to risk all your effort going to waste? The guide below provides critical stages in content marketing.
- Market Research
You should create your content with a buyer in mind. Your customers are likely to buy items they can identify with. Let your brand show that it understands its audience. However, understanding your audience goes beyond knowing their age, gender, or income. It requires you to identify the problems they face and aim at providing solutions. It calls for you to understand what they want. You can use an online survey to do these. While it is impossible to fulfill each customer’s needs, you should aim at providing content that fits most of your audience.
- Keyword Research
Now that you know your audience try to figure out what they type in their search engines when searching for products or services. Create a list of keywords that surround your brand. Input the keywords when writing your marketing content. That way, you will generate organic traffic to your site and give your brand authority in the field.
- Write an Effective Content
You should create content that will entice your audience to respond to. If your audience is moved by blog posts, creating a video will be a waste of time. If they are seeking a how-to guide and you provide case studies explaining why then you will also be wasting your time. To create compelling content, you will need to listen to your audience as well as carry out some trial and error in your content strategy.
- Determine Your Content Placement
Where does your audience look for their content? If they spend most of their time on Instagram checking out great pictures, then you should also aim at placing your content there instead of YouTube. To attract readers to your blogs and articles, you need to implement an SEO strategy. You also need to maintain an active business page for all relevant social media platforms on social media.
- Develop a Voice for Your Brand
You need to identify with your buyer’s personas. Your brand’s personality should be easily relatable to your audience. Will they identify with formal or friendly content? Which language do they expect you to use in the content?
Conclusion
It’s now your turn to take over the driver’s seat. The above guide should help you to meet each of your marketing strategies. Follow through with your plan for a couple of months. Give it time even when it doesn’t yield the expected reward. Remember, it’s a process and not an event.