DEVELOP A LIST OF COMPETITORS AND PREPARE PESTEL ANALYSIS
List of competitors
Many competitors exist that share the same business idea. However, competitors do not stay for long in the market due to innovations and the desire to venture. Some of the competitors may include:
- Design my night
- Meet up
- Circle
- Y-plan
- Social Radar
- Peoplehunt
- Citysocializer
- Eventbrite
- Nextdoor
- Atleteo
- ANALYSIS
Political
Some political factors influence the business idea since the political stability of the country of its operation is very important. Fraudulent claims such as escalating infidelity among couples and criminality may limit users from subscribing to our platform.
Economic
Many businesses are likely to use the platform for advertisement of events and promotion of their products. However, our platform should be ready to incur the cost imposed by licenses. The platform may need to hire managers and event organizers and coordinators.
Sociocultural
The population is increasing in every country that needs social events and activities that help them with socialization. Therefore, our app may gain economically from the many people who need help with their social life. However, we may be overwhelmed by the many numbers. We may also need to categorize our services for different age groups and specific social events. Don't use plagiarised sources.Get your custom essay just from $11/page
Technological factors
Technological factors that may influence our app include maintenance of the platform to ensure that it is always available for users. Also, we will need to safeguard the confidentiality of our clients. However, some innovations can interrupt our activities.
Environmental
Our services will be ecologically friendly and cause no harm to the environment. However, environmental factors such as the weather for the day will determine who and where our clients will be. Some events are not suitable for rainy days.
Legal
We will need to comply with the policies of our country that govern technological safety and ethics. We will also meet with other laws such as those of the United Nations and the European Union. We will initiate parental guidance if, in any case, our application will involve minors.