Quadsun Solar’s Strategy To Enter The United States Market

Quadsun Solar’s Strategy To Enter The United States Market

Introduction.

QuadSun Solar Solutions, created in 2015 in India, has been a force in the energy industry at “innovating to develop sustainable energy technology solutions for the future.” Its vision, “Build products that will displace and reduce fossil fuel usage greatly.” The company’s commercial products include the Concrete Solar Thermal, the most efficient solar heat generator in the world, the Evaporator, enabling zero liquid discharge, and the Dual Axis PV tracking, a product that integrates auto cleaning and cooling of panels. The differentiator and what makes QuadSun Solar stand out amongst its competitors is the efficiency, production, and convenience of its products, along with their constant updates and upgrades to the technology. QuadSun Solar has been widely successful in reaching hotels, hospitals, hostels, and apartments domestically. Process heat, steam cooking, drying, and water waste evaporation are some other examples of the company’s applications.

The product in focus for this quarter was the QuadSun Intelligent Evaporator; described as “the most efficient evaporation system in the industry.” The two main factors highlighted is it being low cost and simple to operate. The Salient features, including lowest power consumption, highest steam-ratio efficiency, dual-use system, and its unique patented design that can evaporate high TDS effluents are critical characteristics. The way the product works is by the equipment first measuring the ambient temperature, RH and effluent temperature, and then the intelligent software decides the amount and duration of effluent be sprayed on the pans. Afterwards, the optimized airflow rate evaporates the effluent from the pans, leaving behind salts. At the same time, the unevaporated liquid drains into a flush tank, and it is pumped back to the main tank to be repeated.

Goals.

The goal for this project was to convince people at a conceptual level of the efficiency of the product, identify customers/channel partners, and initiate pilots in the U.S. Market. Quadsun’s primary goal is to enter the United States to market themselves. Their targets include supply chain and procurement service providers, engineers, the health and safety sector and the finance departments.

Marketing strategies.

To achieve this, they have several marketing strategies. For instance, they target to use trade shows and conferences to demonstrate their effectiveness, the cost saving of their evaporators and also their durability.

In addition to trade shows, Quadsun also plans on using Search Engine Marketing, SEM. This is a marketing strategy that uses paid tactics to achieve visibility. Such a strategy may include activities that are involved in the setup and optimization of ads and also placing a budget that will pay for the running of the ads. Quadsun plans on making ads for their durable evaporators as well as their cost-efficient desalination.

Another marketing strategy that Quadsun plans on using is email marketing. This will enable them to deliver personalized email messages anytime someone takes action on their site. Email marketing targets the right people and delivers to them messages that matter. They plan to send gated offers to the users’ emails which will, for sure, enable business growth. An advantage of using email marketing is that the users can cancel their orders anytime.

Another marketing strategy that Quadsun plans to employ is the use of social media. Through this, they can advertise their products on Facebook and Instagram. Because so many people these days use such social media platforms regularly, this is a strategy that will gain many customers for them.

Quadsun and the Oklahoma earthquake.

Improper practices of waste disposal are the root cause of recent earthquakes in the United States. There have been about 2724 earthquakes with a magnitude above 3.0 in Oklahoma. This is the highest number registered in any state of the United States in the past nine years. The majority of these earthquakes in Oklahoma are caused by wastewater disposal from industrial practice. This is a process whereby oil and gas productions are injected underground very deep below the drinking water level or groundwater level.

Quadsun can help prevent these earthquakes through the provision of solar energy. This prevents the injection of oils and gases underground, which in turn will lead to the prevention of these earthquakes.

Patterson –UTI drilling company LLC.

This is an energy company that provides contracts for drilling and pumping pressure to natural gas and oil exploration companies. With a total of about 8000 employees, Patterson-UTI boasts of revenue of $4.9 billion. Their businesses include pressure pumping services, directional drilling, and rental equipment.

One type of business that rises from oil drilling is fracking (hydraulic fracturing). This is a type of commercial drilling that has been in use commercially for 65 years now. It involves tapping shale safely and drilling below tight-rocks. The process is carried out by drilling for about a mile below the surface and the drilling horizontally for nearly a thousand feet. Once the well has been drilled, small perforations are then made in the horizontal part of the well. Through these perforations, a mixture of water, sand, and additives is pumped at high pressures which create micro-fractures in the rocks. Additives help to reduce friction and to prevent pipe corrosion. This helps protect the environment from pollution and also boosts the efficiency of the well.

There is a need for safe disposal of brine arising from fracking. During the process of fracking, some of the water and additives used remain underground in the formation, which leads to the production of oil and gases. However, some water mixed with brine returns to the surface through the well. Quadsun comes in here because their energy is solar-powered and hence does not generate this produced water. They will, therefore, have little or no competition which will enhance their penetration to the United States’ market.

However, there are some concerns about other ways of disposing of the produced water. For instance, some industries have started reusing the produced water for subsequent drilling and fracking. In some cases, the produced water is used by farmers in irrigation as well as providing water for their livestock. However, this is only possible if the water is less salty. Another alternative disposal of the produced water is treated by water treatment facilities that can handle industrial waste.

Quadsun’s target market branches.

One of the targets of Quadsun is Engineers and Co. They can reach this through case studies where they can emphasize a trustworthy and innovative brand image. They can also run blogs and vlogs to give an in-depth breakdown of their products and services. The blogs can be used to run the ads showing how good Quadsun is for investment, how it saves money, lasts longer and is also more sustainable in the long run compared to other sources of energy. Furthermore, they can also hold trade shows and conferences to present demo proprietary and innovative technology.

Another target for Quadsun would be health, safety and environment sectors. To achieve this, they can use white papers, blogs, and social media posts to emphasize their evaporators as incredibly effective in wastewater management. This is because evaporators are better for the environment and can reduce earthquakes as they do involve the production of the produced water.

The finance sector is also another target for Quadsun Solars. This is because the cost of installing the Quadsun evaporators is reasonably affordable. Furthermore, Quadsun’s solar is cheaper than the other sources of energy in the market. It should also be noted that Quadsun’s solar is environmental-friendly.

They can be able to reach the market through social media posts in LinkedIn, highlighting a brand that is trustworthy and innovative. In addition to this, Quadsun is capable of operating within the United States, which is also an added advantage.

Conclusion.

Quadsun is the best alternative source of energy due to its advantages over the other sources of energy. This is because their energy is cost-effective and environmental-friendly. These advantages will come in handy to enable them to penetrate the market of the United States, thus allowing them to achieve their dreams. Their marketing strategies, from social media to blogs, will also come in handy in helping them reach their target groups.