Preparation and presentation of a case analysis
Strategic management case
A strategic management case shows the internal and external conditions of an organization. It outlines the issues concerning the visions, missions, strategies objectives, and policies of an organization. A case describes a firm’s situation at some point in time. It is written to give practice to applying a strategic-management concept (O’Connor, 1997).
Guidelines for preparing case analyses
No case gives all the information needed for conducting investigations and making recommendations. Practically, reasonable assumptions are made about the unknown.
It is important to give ample justification for the recommendations since there is no one best solution to a case. In every project, amply justify the recommendations from the beginning to the end of the oral presentation.
A case should be realistic by avoiding the recommendation of a course of action that is beyond an organization’s means. A case analysis should not omit all arguments and information, not supportive of the proposal.
How to give an effective oral case analysis presentation
An oral presentation is graded on content and delivery. Practice the presentation aloud to determine if you are talking too fast. An effective rate of speaking should range from 100-125 words per minute (Case Maddow, 2003). Maintain a straight posture with one foot slightly in front of the other. Do not turn your back to the audience as this may seem rude or prevent the voice from projecting well. Maintain good eye contact throughout the presentation. Avoid reading to the audience since it might put them to sleep. Only the main ideas should are in your notecard.