SOCIAL MEDIA ROI FOR BUSINESS: FACEBOOK VERSUS LINKEDIN

SOCIAL MEDIA ROI FOR BUSINESS: FACEBOOK VERSUS LINKEDIN

Facebook versus LinkedIn

Most social media, such as LinkedIn and Facebook, contain some group features that can allow people of like-minded people to connect. Firstly, according to the focus of many people, when they visit these social media vary. Since LinkedIn is a professional platform, most businesses prefer it for professional networking. Unlike Facebook, which most people use it for networking and memories (Guesalaga, 2016).  For example, most people use Facebook to entertain themselves, share their information with others, for fun, and even keep in touch with friends and family. Therefore, LinkedIn is useful for ROI for business since it helps in brand building, unlike Facebook.

Also, the time that people spend on these platforms assist significantly in the success of the company. In most cases, Facebook evokes a casual mindset of the users, making it look like a place to kill time. Therefore, this is unlike LinkedIn, whereby most business people go there intending to improve their businesses or their companies. For example, they can use the little time they have on LinkedIn to make crucial connections, which eventually will add value to their businesses.

Additionally, Washington (2016) notes that Facebook emphasizes mostly on affairs related to the business. For instance, Facebook focuses so much on exciting vacations, family updates, and entertainment news. Therefore, this makes LinkedIn to be emblazed so much since its focus is on economic and business updates. Besides that, the content posted in LinkedIn relates to financial news and business insights. While the Facebook posts mainly focus on friends, family, and the hobbies which individual engages. Thus, this makes LinkedIn best for ROI for business, unlike Facebook.

Furthermore, Facebook encourages its users to express their emotions freely. For instance, people can post photos of ailing people or pictures while they are on vacation. In return, they will get back replies expressing their emotions. But in the case of LinkedIn, updating status and responses rely mostly on brand building (Burrus, 2017). Therefore, this makes it more efficient to be used by the business since the emotions of people are not reserved. The individuals are concerned with maintaining their identity to get their professional goals.

Response 1

Hello. I agree with you that the article Social Media ROI for Business labels the two social medial platforms as professional versus personal. LinkedIn is seen as a professional site that focuses on brand updates, economic news, and business relationships. On the other hand, Facebook is labeled as a personal platform that people use to post pictures, connect with other people, and for updating the life events. There both of these social media are considered networking outlets but in a different way (Guesalaga, 2016). Therefore, in this case, I beg to disagree with you when you say that Facebook is the best for ROI for business because it is the leading social media. Even if it enjoys a large number of users, most of them do not consume it for business. With LinkedIn, most users are after business connections and ideas. Thus, this makes it the best site for ROI for business between the two.

Response 2

Hi. I concur with you when you allude that both Facebook and LinkedIn provide different platforms for businesses to market their products and services. Therefore, I agree with you that Facebook can be a better ROI for many businesses. While people are exploring personal social sites, they can find themselves scrolling through business feeds. But on the side of LinkedIn, consumers scroll the feed to read the articles. Also, they use it to find information from the people in their network. But this platform is beneficial in B2B companies (Burrus, 2017). I also agree with you when you allege that Facebook is an excellent site for businesses to interact with consumers. While LinkedIn is a platform where users share their information with other users. Therefore, I concur with you totally when you say that Facebook could provide a better ROI for business outside the scope of B2B generally.

References

Burrus, D (2017). Social Media Roi for Business: Facebook Versus LinkedIn

Guesalaga, R. (2016). The use of social media in sales: Individual and organizational antecedents, and the role of customer engagement in social media. Industrial Marketing Management, 54, 71-79.

Washington, S. (2016). Simplified social media marketing as a means of helping SMEs become more productive. In ICSB World Conference Proceedings (pp. 1-6). International Council for Small Business (ICSB).