Press Release for “Swag Collections” Fashion Line
A press release is an official statement generally delivered to the media to announce launching a particular thing or occasion. A press release is composed of three essential elements, namely stakeholders, message, and vehicle of communication. The stakeholders are the people aimed by the press release and might include consumers, investors, government, or employees of a specific company. The message is the campaign idea, while the vehicle of communication refers to the message outlet used to reach the audience.
PR STEPS
Stakeholders: In this press release, I target consumers; thus they are my stakeholders.
Message: My message to my stakeholder is that I will be launching a fashion line that I am determined that it is going to overtake others in the market to becoming the next great fashion line. The fashion line will be dealing with a complete set of clothes, including shoes, trousers, shorts, t-shirts, shirts, capes, muffins, scuffs, sweaters, and jackets.
Vehicle of Communication: To reach my audience, I will use social media platforms such as Facebook, Twitter, Instagram, and YouTube. In addition, I will also deploy news media through the use of advertisements in televisions, radios, magazines, and newspapers.
Swag Collections is an upcoming and promising line of fashionable clothes primarily for the young generation. The fashion line is planning to launch its operations on 1st April 2020 at the school’s main hall. Since the target audience of the fashion line is mainly students and people living around the school, students, as well as neighbors, are invited to witness the launching in order to be better informed on the products of Swag Collection. The reason why we are embarking on this project is to provide fashionable products for young people at any time and in accordance with the changing preferences of young persons.
Fashion is one of the essential and time-given aspects in the lives of young generations. Every day, new fashionable clothes, shoes, and other clothing are produced to match the changing demand for teens. Teens thus do not enjoy these things for an extended period because it takes a concise time before other better ones make their way to the market. As a way of solving this problem, Swag Collection has come up with a better idea of dressing young people cheaply, timely, and per their preferences. It promises to offer not only affordable but also high-quality products to young people. The affordability of the Swag Collections’ products is regarding the fact that students need moderately priced high-quality and fashionable products. It offers an opportunity for young people to order whatever they want and get it delivered to them within one week. The new line of fashion will make use of the concept of customization to achieve this. Through customization, customers will have the advantage of choosing from a variety of possible choices, how they want their products to look like.
The company is a partnership between two friends who are also schoolmates. The finances for running it have been obtained from personal savings and bank loans. We are hopeful that products at Swag Collection Clothing Company will meet all your clothing needs while also being friendly to your pockets.